Vegan butters, margarines
The “Vegan butters, margarines” subcategory includes 6 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Vegan butters, margarines – shopping list additions
3 553in Nov '25–Oct '26
↓ -62.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
70.1%
Ads 1.2% | Leaflets 28.7%1. “Vegan butters, margarines” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Vegan butters, margarines | Butter | Margarines and mixes |
|---|---|---|---|
| Nov '25 | 216 | 100330 | 22306 |
| Dec '25 | 312 | 123891 | 37788 |
| Jan '26 | 138 | 108461 | 11121 |
| Feb '26 | 176 | 98130 | 15617 |
| Mar '26 | 272 | 115908 | 22506 |
| Apr '26 | 333 | 105515 | 12553 |
| May '26 | 188 | 93431 | 6163 |
| Jun '26 | 196 | 160754 | 9862 |
| Jul '26 | 461 | 173548 | 15863 |
| Aug '26 | 398 | 214298 | 22265 |
| Sep '26 | 444 | 301888 | 31198 |
| Oct '26 | 419 | 345619 | 25143 |
Vegan butters, margarines – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Vegan butters, margarines – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 136 |
| Feb | 428 |
| Mar | 50 |
| Apr | 75 |
| May | 118 |
| Jun | 35 |
| Jul | 60 |
| Aug | 52 |
| Sep | 60 |
| Oct | 60 |
| Nov | 46 |
| Dec | 80 |
This subcategory recorded the steepest decline among those compared: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 3,553 times. Over that period, its number of additions was 62.3% lower than a year earlier. It had the fewest additions of the three subcategories in Spreadable fats. The most frequently added brand during the period was Flora (1,045 additions), followed by Eleplant and Rama 100% Roślinna. Seasonal activity peaked in February (index 428) and bottomed out in June (35).
2. How do Poles plan to buy in the “Vegan butters, margarines” subcategory?
SourcesVegan butters, margarines – source mix
| Sources | Value |
|---|---|
| From leaflets | 1020 |
| From ads | 41 |
| Organic | 2492 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Vegan butters, margarines | 28.71 | 1.15 | 70.14 |
| Butter | 9.02 | 5.15 | 85.83 |
| Margarines and mixes | 8.92 | 36.75 | 54.33 |
Vegan butters, margarines – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 100 | 0 | 116 |
| Dec '25 | 108 | 0 | 204 |
| Jan '26 | 19 | 0 | 119 |
| Feb '26 | 67 | 0 | 109 |
| Mar '26 | 139 | 0 | 133 |
| Apr '26 | 175 | 0 | 158 |
| May '26 | 67 | 0 | 121 |
| Jun '26 | 23 | 1 | 172 |
| Jul '26 | 110 | 11 | 340 |
| Aug '26 | 47 | 7 | 344 |
| Sep '26 | 103 | 11 | 330 |
| Oct '26 | 62 | 11 | 346 |
Organic additions dominate, while ads are an unused channel: from November 2025 to October 2026, organic additions accounted for 70.1%, leaflet-driven additions for 28.7%, and 41 additions from ads were recorded. Over the same period, the advertising share was lower than in Margarines and mixes and Butter.
