Butter
The “Butter” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Butter – shopping list additions
1 495 090in Sep '25–Aug '26
↑ 21% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
86%
Ads 5.7% | Leaflets 8.4%1. “Butter” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Butter | Margarines and mixes | Vegan butters, margarines |
|---|---|---|---|
| Sep '25 | 99021 | 7645 | 209 |
| Oct '25 | 101803 | 11817 | 226 |
| Nov '25 | 100330 | 22306 | 216 |
| Dec '25 | 123891 | 37788 | 312 |
| Jan '26 | 108461 | 11121 | 138 |
| Feb '26 | 98130 | 15617 | 176 |
| Mar '26 | 115908 | 22506 | 272 |
| Apr '26 | 105515 | 12553 | 333 |
| May '26 | 93431 | 6163 | 188 |
| Jun '26 | 160754 | 9862 | 196 |
| Jul '26 | 173548 | 15863 | 461 |
| Aug '26 | 214298 | 22265 | 398 |
Butter – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Butter – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 81 |
| Mar | 92 |
| Apr | 96 |
| May | 86 |
| Jun | 113 |
| Jul | 117 |
| Aug | 138 |
| Sep | 88 |
| Oct | 94 |
| Nov | 90 |
| Dec | 114 |
Butter is growing, but its position against the other subcategories is not reported: over 12 months, Butter recorded 1,495,090 additions, with 21.0% year-over-year growth. The supplied data does not provide a precomputed comparison of this growth pace against the other subcategories.
2. How do Poles plan to buy in the “Butter” subcategory?
SourcesButter – source mix
| Sources | Value |
|---|---|
| From leaflets | 124935 |
| From ads | 84411 |
| Organic | 1285744 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Butter | 8.36 | 5.65 | 85.99 |
| Margarines and mixes | 9.29 | 36.19 | 54.52 |
| Vegan butters, margarines | 33.15 | 0.67 | 66.18 |
Butter – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 988 | 9347 | 88686 |
| Oct '25 | 1133 | 3288 | 97382 |
| Nov '25 | 1101 | 11187 | 88042 |
| Dec '25 | 2249 | 7196 | 114446 |
| Jan '26 | 14745 | 5386 | 88330 |
| Feb '26 | 14885 | 6897 | 76348 |
| Mar '26 | 20639 | 12485 | 82784 |
| Apr '26 | 18140 | 6516 | 80859 |
| May '26 | 15177 | 3983 | 74271 |
| Jun '26 | 13981 | 7151 | 139622 |
| Jul '26 | 8568 | 3348 | 161632 |
| Aug '26 | 13329 | 7627 | 193342 |
Brands from the “Butter” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Mlekovita | 55485 | 7561 | 8533 |
| Łaciate | 10448 | 38661 | 4751 |
| Mleczna Dolina | 40179 | 0 | 7282 |
| Pilos | 29263 | 2 | 3140 |
| Lurpak | 295 | 12577 | 797 |
| Łowickie | 3647 | 0 | 1005 |
| Mazurski Smak | 1346 | 1 | 242 |
| Miletto | 1051 | 0 | 48 |
| Kerrygold | 381 | 0 | 329 |
| Sobik | 486 | 0 | 86 |
Butter is predominantly organic, while advertising is neither the highest nor the lowest source: across the same 12-month window, organic additions accounted for 86.0%, leaflet additions for 8.4%, and ad-driven additions for 5.7%. Butter's organic share was higher than in both other subcategories: 54.5% in Margarines and mixes and 66.2% in Vegan butters, margarines. Its advertising share was higher than in one other subcategory and lower than in one other subcategory.
