Butter
The “Butter” subcategory includes 17 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Butter – shopping list additions
1 941 773in Nov '25–Oct '26
↑ 58.6% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
85.8%
Ads 5.2% | Leaflets 9%1. “Butter” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Butter | Margarines and mixes | Vegan butters, margarines |
|---|---|---|---|
| Nov '25 | 100330 | 22306 | 216 |
| Dec '25 | 123891 | 37788 | 312 |
| Jan '26 | 108461 | 11121 | 138 |
| Feb '26 | 98130 | 15617 | 176 |
| Mar '26 | 115908 | 22506 | 272 |
| Apr '26 | 105515 | 12553 | 333 |
| May '26 | 93431 | 6163 | 188 |
| Jun '26 | 160754 | 9862 | 196 |
| Jul '26 | 173548 | 15863 | 461 |
| Aug '26 | 214298 | 22265 | 398 |
| Sep '26 | 301888 | 31198 | 444 |
| Oct '26 | 345619 | 25143 | 419 |
Butter – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Butter – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 79 |
| Feb | 70 |
| Mar | 79 |
| Apr | 83 |
| May | 74 |
| Jun | 98 |
| Jul | 101 |
| Aug | 119 |
| Sep | 152 |
| Oct | 170 |
| Nov | 77 |
| Dec | 99 |
Butter is the fastest-growing of the comparable subcategories: from November 2025 to October 2026, shoppers added it to shopping lists in the Listonic and Moja Gazetka apps 1,941,773 times, up 58.6% year over year. By number of additions, Butter is the largest of the three subcategories within Spreadable fats. Mlekovita was the most frequently added brand from November 2025 to October 2026, with 96,206 additions, followed by Łaciate and Mleczna Dolina. The seasonal index for Butter peaks in October at 170 and reaches its low in February at 70.
2. How do Poles plan to buy in the “Butter” subcategory?
SourcesButter – source mix
| Sources | Value |
|---|---|
| From leaflets | 175210 |
| From ads | 100053 |
| Organic | 1666510 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Butter | 9.02 | 5.15 | 85.83 |
| Margarines and mixes | 8.92 | 36.75 | 54.33 |
| Vegan butters, margarines | 28.71 | 1.15 | 70.14 |
Butter – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1101 | 11187 | 88042 |
| Dec '25 | 2249 | 7196 | 114446 |
| Jan '26 | 14745 | 5386 | 88330 |
| Feb '26 | 14885 | 6897 | 76348 |
| Mar '26 | 20639 | 12485 | 82784 |
| Apr '26 | 18140 | 6516 | 80859 |
| May '26 | 15177 | 3983 | 74271 |
| Jun '26 | 13981 | 7151 | 139622 |
| Jul '26 | 8568 | 3348 | 161632 |
| Aug '26 | 13329 | 7627 | 193342 |
| Sep '26 | 26546 | 10802 | 264540 |
| Oct '26 | 25850 | 17475 | 302294 |
Butter’s additions are mainly consumer-led: from November 2025 to October 2026, organic additions accounted for 85.8%, additions from leaflets for 9.0%, and ad-driven additions for 5.2%. From November 2025 to October 2026, the share of organic additions was higher than in Butter, Vegan Margarines, and Margarines and mixes.
