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Vegeta

Broth cubes and bouillons
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Vegeta ranks 7th of 8 brands in the Broth cubes and bouillons category with a 0.73% share over the last four weeks.

The category leader is Winiary with a 71.73% share.

Its monthly share for October 2026 was 0.89%, compared with 0.51% the month before.

Its highest monthly share in the period shown, 2.82%, came in July 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Broth cubes and bouillons
MarkaUdział procentowy
Winiary71.73%
Knorr19.47%
Culineo3.82%
Kucharek2.28%
Krakus1.12%
Kania0.85%
Vegeta0.73%
Podravka0.00%

Brand Vegeta percentage share in the category Broth cubes and bouillons in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.73%Vegeta
ALL BRANDS
Historical market share of brands in the Broth cubes and bouillons category (monthly)
MonthCulineoKaniaKnorrKrakusKucharekPodravkaVegetaWiniary
November 20241.52%0.11%43.61%0.22%3.79%0.00%1.41%49.35%
December 20240.19%0.10%50.38%0.19%0.96%0.00%1.06%47.12%
January 20250.32%0.00%21.50%0.00%1.15%0.00%1.22%75.82%
February 20250.42%0.08%25.83%0.08%1.92%0.00%0.92%70.75%
March 20250.92%0.18%25.48%0.00%2.31%0.00%1.29%69.81%
April 20250.52%0.65%33.07%0.00%0.92%0.00%1.44%63.40%
May 20251.15%0.13%27.86%0.25%6.23%0.00%1.53%62.85%
June 20252.88%0.36%36.87%0.54%1.26%0.00%0.90%57.19%
July 20250.81%1.81%34.88%0.00%1.61%0.00%2.82%58.06%
August 20250.73%0.37%36.26%0.00%0.55%0.00%2.01%60.07%
September 20250.58%7.34%31.51%9.78%0.72%0.14%1.73%48.20%
October 20250.88%3.29%41.09%2.78%0.63%0.00%1.26%50.06%
November 20250.60%5.51%31.03%2.30%3.70%0.00%1.40%55.46%
December 20250.10%1.06%52.80%0.87%2.03%0.00%1.93%41.22%
January 20260.21%0.43%43.94%0.96%2.25%0.00%1.18%51.02%
February 20261.50%1.13%26.41%2.50%1.88%0.00%0.88%65.71%
March 20260.27%3.93%24.48%3.19%0.27%0.00%1.26%66.60%
April 20260.85%0.48%26.67%5.21%1.58%0.00%0.85%64.36%
May 20260.62%0.99%36.71%0.37%3.34%0.00%0.99%56.98%
June 20260.09%1.99%32.29%1.52%2.66%0.00%1.52%59.92%
July 20260.14%0.87%38.48%0.72%0.51%0.00%1.81%57.46%
August 20260.30%0.54%26.88%1.62%2.77%0.00%1.08%66.81%
September 20260.70%0.84%21.40%0.61%2.80%0.00%0.51%73.15%
October 20265.57%1.03%16.73%1.18%0.82%0.00%0.89%73.78%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Broth cubes and bouillons category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
150.1 h(6 days)
Broth cubes and bouillons
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Spices and bouillons”
Fixes
Spices and herbs
17.3 h (1 day)
140.3 h (6 days)
Median of the Spices and bouillons category: 140.3 h (6 days)
Broth cubes and bouillons
150.1 h (6 days)
Real Purchase Rate – Annual data for the Broth cubes and bouillons subcategory compared with the other subcategories in Spices and bouillons.
SubcategoryRPR (%)
Fixes91%
Broth cubes and bouillons90%
Spices and herbs88%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Broth cubes and bouillons subcategory compared with the other subcategories in Spices and bouillons.
Brand Loyalty Index (BLI) marki w kategorii Broth cubes and bouillons (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0015.18%
2024-12-01T00:00:0015.50%
2025-01-01T00:00:0024.42%
2025-02-01T00:00:0022.44%
2025-03-01T00:00:0020.04%
2025-04-01T00:00:0015.47%
2025-05-01T00:00:0015.29%
2025-06-01T00:00:0013.65%
2025-07-01T00:00:0011.30%
2025-08-01T00:00:0011.70%
2025-09-01T00:00:0013.40%
2025-10-01T00:00:0012.73%
2025-11-01T00:00:0017.74%
2025-12-01T00:00:0015.50%
2026-01-01T00:00:0014.47%
2026-02-01T00:00:0015.11%
2026-03-01T00:00:0029.25%
2026-04-01T00:00:0017.88%
2026-05-01T00:00:0019.97%
2026-06-01T00:00:0016.42%
2026-07-01T00:00:0013.47%
2026-08-01T00:00:0015.92%
2026-09-01T00:00:0017.52%
2026-10-01T00:00:0019.33%
4.10%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Broth cubes and bouillons added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Broth cubes and bouillons (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:009246088
2024-12-01T00:00:0010406711
2025-01-01T00:00:0015636400
2025-02-01T00:00:0012005348
2025-03-01T00:00:0010835404
2025-04-01T00:00:007654945
2025-05-01T00:00:007865140
2025-06-01T00:00:005564073
2025-07-01T00:00:004964388
2025-08-01T00:00:005464668
2025-09-01T00:00:006955188
2025-10-01T00:00:007916213
2025-11-01T00:00:009995630
2025-12-01T00:00:0010366685
2026-01-01T00:00:009336449
2026-02-01T00:00:007995288
2026-03-01T00:00:0015035139
2026-04-01T00:00:008254613
2026-05-01T00:00:008094051
2026-06-01T00:00:0010536411
2026-07-01T00:00:00138010243
2026-08-01T00:00:00166310444
2026-09-01T00:00:00214512243
2026-10-01T00:00:00280314498

Additions of a product from category Broth cubes and bouillons

Absolute data on adding products from category Broth cubes and bouillons with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Broth cubes and bouillons
Number of additions Broth cubes and bouillons with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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