Broth cubes and bouillons
The “Broth cubes and bouillons” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Broth cubes and bouillons – shopping list additions
91 694in Nov '25–Oct '26
↑ 42% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
97.2%
Ads 0.2% | Leaflets 2.6%1. “Broth cubes and bouillons” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Broth cubes and bouillons | Spices and herbs | Fixes |
|---|---|---|---|
| Nov '25 | 5630 | 97890 | 549 |
| Dec '25 | 6685 | 134998 | 545 |
| Jan '26 | 6449 | 115740 | 724 |
| Feb '26 | 5288 | 94210 | 587 |
| Mar '26 | 5139 | 100048 | 540 |
| Apr '26 | 4613 | 95549 | 497 |
| May '26 | 4051 | 83728 | 467 |
| Jun '26 | 6411 | 141147 | 879 |
| Jul '26 | 10243 | 214375 | 1246 |
| Aug '26 | 10444 | 216908 | 1154 |
| Sep '26 | 12243 | 210183 | 1381 |
| Oct '26 | 14498 | 229992 | 1434 |
Broth cubes and bouillons – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Broth cubes and bouillons – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 99 |
| Feb | 82 |
| Mar | 81 |
| Apr | 73 |
| May | 71 |
| Jun | 81 |
| Jul | 112 |
| Aug | 116 |
| Sep | 134 |
| Oct | 159 |
| Nov | 90 |
| Dec | 103 |
Growth was lower than for Seasonings and herbs and seasoning mixes: from November 2025 to October 2026, Broth cubes and bouillons was added to shopping lists in the Listonic and Moja Gazetka apps 91,694 times, with growth of 42.0% year over year. By number of additions, it ranked second among the three subcategories in the Spices and bouillons category. Winiary was the most-added brand from November 2025 to October 2026 (10,147 additions), followed by Knorr and Kucharek. The seasonal index peaked at 159 in October and reached its low of 71 in May.
2. How do Poles plan to buy in the “Broth cubes and bouillons” subcategory?
SourcesBroth cubes and bouillons – source mix
| Sources | Value |
|---|---|
| From leaflets | 2340 |
| From ads | 211 |
| Organic | 89143 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Broth cubes and bouillons | 2.55 | 0.23 | 97.22 |
| Spices and herbs | 1.91 | 9.59 | 88.5 |
| Fixes | 3.63 | 0.22 | 96.15 |
Broth cubes and bouillons – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 148 | 13 | 5469 |
| Dec '25 | 274 | 19 | 6392 |
| Jan '26 | 66 | 12 | 6371 |
| Feb '26 | 80 | 7 | 5201 |
| Mar '26 | 261 | 7 | 4871 |
| Apr '26 | 55 | 2 | 4556 |
| May '26 | 135 | 2 | 3914 |
| Jun '26 | 194 | 6 | 6211 |
| Jul '26 | 305 | 2 | 9936 |
| Aug '26 | 202 | 3 | 10239 |
| Sep '26 | 247 | 1 | 11995 |
| Oct '26 | 373 | 137 | 13988 |
Organic additions dominate, while advertising is an unused channel: from November 2025 to October 2026, organic additions accounted for 97.2%, while leaflet-driven additions made up 2.6%. A total of 211 additions from ads were recorded from November 2025 to October 2026; the organic share was higher than in Seasonings and herbs and seasoning mixes.
