Broth cubes and bouillons
The “Broth cubes and bouillons” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Broth cubes and bouillons – shopping list additions
76 354in Sep '25–Aug '26
↑ 17.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
97.5%
Ads 0.1% | Leaflets 2.4%1. “Broth cubes and bouillons” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Broth cubes and bouillons | Spices and herbs | Fixes |
|---|---|---|---|
| Sep '25 | 5188 | 83049 | 522 |
| Oct '25 | 6213 | 92881 | 583 |
| Nov '25 | 5630 | 97890 | 549 |
| Dec '25 | 6685 | 134998 | 545 |
| Jan '26 | 6449 | 115740 | 724 |
| Feb '26 | 5288 | 94210 | 587 |
| Mar '26 | 5139 | 100048 | 540 |
| Apr '26 | 4613 | 95549 | 497 |
| May '26 | 4051 | 83728 | 467 |
| Jun '26 | 6411 | 141147 | 879 |
| Jul '26 | 10243 | 214375 | 1246 |
| Aug '26 | 10444 | 216908 | 1154 |
Broth cubes and bouillons – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Broth cubes and bouillons – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 109 |
| Feb | 90 |
| Mar | 89 |
| Apr | 81 |
| May | 78 |
| Jun | 89 |
| Jul | 124 |
| Aug | 128 |
| Sep | 92 |
| Oct | 106 |
| Nov | 99 |
| Dec | 114 |
Broth cubes and bouillons grew over the 12-month window, but the subcategory's standing against other subcategories cannot be established: over 12 months, the subcategory recorded 76,354 additions, with 17.3% year-over-year growth. The pace cannot be compared with other subcategories because the supplied precomputed comparison is unavailable.
2. How do Poles plan to buy in the “Broth cubes and bouillons” subcategory?
SourcesBroth cubes and bouillons – source mix
| Sources | Value |
|---|---|
| From leaflets | 1844 |
| From ads | 93 |
| Organic | 74417 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Broth cubes and bouillons | 2.42 | 0.12 | 97.46 |
| Spices and herbs | 1.89 | 10.57 | 87.54 |
| Fixes | 1.98 | 0.24 | 97.78 |
Broth cubes and bouillons – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 13 | 10 | 5165 |
| Oct '25 | 111 | 10 | 6092 |
| Nov '25 | 148 | 13 | 5469 |
| Dec '25 | 274 | 19 | 6392 |
| Jan '26 | 66 | 12 | 6371 |
| Feb '26 | 80 | 7 | 5201 |
| Mar '26 | 261 | 7 | 4871 |
| Apr '26 | 55 | 2 | 4556 |
| May '26 | 135 | 2 | 3914 |
| Jun '26 | 194 | 6 | 6211 |
| Jul '26 | 305 | 2 | 9936 |
| Aug '26 | 202 | 3 | 10239 |
Brands from the “Broth cubes and bouillons” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Winiary | 2381 | 390 | 4470 |
| Knorr | 1351 | 529 | 2345 |
| Krakus | 115 | 0 | 183 |
| Kania | 136 | 0 | 133 |
| Kucharek | 161 | 0 | 68 |
| Vegeta | 13 | 0 | 154 |
| Culineo | 0 | 0 | 56 |
| Podravka | 0 | 0 | 1 |
Organic additions dominate and advertising is underused: the subcategory's source split over 12 months was 97.5% organic additions, 0.1% additions from ads, and 2.4% additions from leaflets. Among the two other subcategories, the organic share is lower than in subcategory Fixes and higher than in subcategory Spices and herbs. The advertising channel produced 93 additions from ads over 12 months, and its share is below that of both subcategory Fixes and subcategory Spices and herbs.
