Fixes
The “Fixes” subcategory includes 3 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Fixes – shopping list additions
8 293in Sep '25–Aug '26
↑ 30.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
97.8%
Ads 0.2% | Leaflets 2%1. “Fixes” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Fixes | Spices and herbs | Broth cubes and bouillons |
|---|---|---|---|
| Sep '25 | 522 | 83049 | 5188 |
| Oct '25 | 583 | 92881 | 6213 |
| Nov '25 | 549 | 97890 | 5630 |
| Dec '25 | 545 | 134998 | 6685 |
| Jan '26 | 724 | 115740 | 6449 |
| Feb '26 | 587 | 94210 | 5288 |
| Mar '26 | 540 | 100048 | 5139 |
| Apr '26 | 497 | 95549 | 4613 |
| May '26 | 467 | 83728 | 4051 |
| Jun '26 | 879 | 141147 | 6411 |
| Jul '26 | 1246 | 214375 | 10243 |
| Aug '26 | 1154 | 216908 | 10444 |
Fixes – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Fixes – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 112 |
| Feb | 90 |
| Mar | 87 |
| Apr | 83 |
| May | 82 |
| Jun | 111 |
| Jul | 144 |
| Aug | 134 |
| Sep | 83 |
| Oct | 92 |
| Nov | 94 |
| Dec | 86 |
Fixes is growing, but its pace cannot be compared with other subcategories: over 12 months, the subcategory recorded 8,293 additions, with 30.8% year-over-year growth. Monthly volume increased from 522 additions in September 2025 to 1,154 additions in August 2026.
2. How do Poles plan to buy in the “Fixes” subcategory?
SourcesFixes – source mix
| Sources | Value |
|---|---|
| From leaflets | 164 |
| From ads | 20 |
| Organic | 8109 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Fixes | 1.98 | 0.24 | 97.78 |
| Spices and herbs | 1.89 | 10.57 | 87.54 |
| Broth cubes and bouillons | 2.42 | 0.12 | 97.46 |
Fixes – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 10 | 4 | 508 |
| Oct '25 | 11 | 2 | 570 |
| Nov '25 | 0 | 0 | 549 |
| Dec '25 | 11 | 1 | 533 |
| Jan '26 | 44 | 0 | 680 |
| Feb '26 | 27 | 3 | 557 |
| Mar '26 | 0 | 1 | 539 |
| Apr '26 | 10 | 1 | 486 |
| May '26 | 13 | 1 | 453 |
| Jun '26 | 13 | 0 | 866 |
| Jul '26 | 19 | 7 | 1220 |
| Aug '26 | 6 | 0 | 1148 |
Brands from the “Fixes” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Knorr | 3135 | 555 | 3095 |
| Winiary | 1718 | 6 | 900 |
| Kamis | 17 | 0 | 26 |
Organic activity dominates Fixes, while advertising is underused: across the 12-month window, organic additions represented 97.8%, leaflet-driven additions 2.0%, and advertising contributed 20 additions, equivalent to 0.2%. The organic share was higher than in both other subcategories, including subcategory Broth cubes and bouillons at 97.5%; the advertising channel was also below both other subcategories.
