Spices and herbs
The “Spices and herbs” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Spices and herbs – shopping list additions
1 734 768in Nov '25–Oct '26
↑ 56.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
88.5%
Ads 9.6% | Leaflets 1.9%1. “Spices and herbs” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Spices and herbs | Broth cubes and bouillons | Fixes |
|---|---|---|---|
| Nov '25 | 97890 | 5630 | 549 |
| Dec '25 | 134998 | 6685 | 545 |
| Jan '26 | 115740 | 6449 | 724 |
| Feb '26 | 94210 | 5288 | 587 |
| Mar '26 | 100048 | 5139 | 540 |
| Apr '26 | 95549 | 4613 | 497 |
| May '26 | 83728 | 4051 | 467 |
| Jun '26 | 141147 | 6411 | 879 |
| Jul '26 | 214375 | 10243 | 1246 |
| Aug '26 | 216908 | 10444 | 1154 |
| Sep '26 | 210183 | 12243 | 1381 |
| Oct '26 | 229992 | 14498 | 1434 |
Spices and herbs – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Spices and herbs – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 93 |
| Feb | 77 |
| Mar | 82 |
| Apr | 79 |
| May | 71 |
| Jun | 93 |
| Jul | 127 |
| Aug | 128 |
| Sep | 124 |
| Oct | 136 |
| Nov | 83 |
| Dec | 107 |
Growth in Spices and herbs is the fastest among comparable subcategories, matching the pace in seasoning mixes: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 1,734,768 times, with year-over-year growth of 56.2%. By number of additions, it is the largest of the three subcategories in Spices and bouillons. The seasonal index peaks in October at 136 and reaches its low in May at 71. From November 2025 to October 2026, Vegeta was the most frequently added brand, with 35,649 additions, followed by Maggi and Kucharek.
2. How do Poles plan to buy in the “Spices and herbs” subcategory?
SourcesSpices and herbs – source mix
| Sources | Value |
|---|---|
| From leaflets | 33213 |
| From ads | 166355 |
| Organic | 1535200 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Spices and herbs | 1.91 | 9.59 | 88.5 |
| Broth cubes and bouillons | 2.55 | 0.23 | 97.22 |
| Fixes | 3.63 | 0.22 | 96.15 |
Spices and herbs – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1828 | 11419 | 84643 |
| Dec '25 | 2679 | 9292 | 123027 |
| Jan '26 | 2394 | 16243 | 97103 |
| Feb '26 | 2416 | 12817 | 78977 |
| Mar '26 | 3177 | 13802 | 83069 |
| Apr '26 | 2373 | 10955 | 82221 |
| May '26 | 1738 | 11381 | 70609 |
| Jun '26 | 2656 | 15376 | 123115 |
| Jul '26 | 3586 | 14913 | 195876 |
| Aug '26 | 3211 | 15993 | 197704 |
| Sep '26 | 3790 | 16178 | 190215 |
| Oct '26 | 3365 | 17986 | 208641 |
Organic additions dominate, and advertising has the highest share of any comparable subcategory: from November 2025 to October 2026, organic additions accounted for 88.5% and ad-driven additions for 9.6%. Over the same period, the advertising share was higher than in seasoning mixes (0.2%) and stock cubes and bouillons (0.2%).
