Spices and herbs
The “Spices and herbs” subcategory includes 13 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Spices and herbs – shopping list additions
1 470 523in Sep '25–Aug '26
↑ 32.5% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
87.5%
Ads 10.6% | Leaflets 1.9%1. “Spices and herbs” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Spices and herbs | Broth cubes and bouillons | Fixes |
|---|---|---|---|
| Sep '25 | 83049 | 5188 | 522 |
| Oct '25 | 92881 | 6213 | 583 |
| Nov '25 | 97890 | 5630 | 549 |
| Dec '25 | 134998 | 6685 | 545 |
| Jan '26 | 115740 | 6449 | 724 |
| Feb '26 | 94210 | 5288 | 587 |
| Mar '26 | 100048 | 5139 | 540 |
| Apr '26 | 95549 | 4613 | 497 |
| May '26 | 83728 | 4051 | 467 |
| Jun '26 | 141147 | 6411 | 879 |
| Jul '26 | 214375 | 10243 | 1246 |
| Aug '26 | 216908 | 10444 | 1154 |
Spices and herbs – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Spices and herbs – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 103 |
| Feb | 85 |
| Mar | 91 |
| Apr | 87 |
| May | 79 |
| Jun | 103 |
| Jul | 140 |
| Aug | 141 |
| Sep | 77 |
| Oct | 86 |
| Nov | 92 |
| Dec | 118 |
Spices and herbs is growing, but its pace cannot be ranked against the other subcategories: over 12 months, the subcategory recorded 1,470,523 additions, with growth of 32.5% year over year. A precomputed comparison with the other subcategories is not available.
2. How do Poles plan to buy in the “Spices and herbs” subcategory?
SourcesSpices and herbs – source mix
| Sources | Value |
|---|---|
| From leaflets | 27804 |
| From ads | 155444 |
| Organic | 1287275 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Spices and herbs | 1.89 | 10.57 | 87.54 |
| Broth cubes and bouillons | 2.42 | 0.12 | 97.46 |
| Fixes | 1.98 | 0.24 | 97.78 |
Spices and herbs – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 870 | 11048 | 71131 |
| Oct '25 | 876 | 12205 | 79800 |
| Nov '25 | 1828 | 11419 | 84643 |
| Dec '25 | 2679 | 9292 | 123027 |
| Jan '26 | 2394 | 16243 | 97103 |
| Feb '26 | 2416 | 12817 | 78977 |
| Mar '26 | 3177 | 13802 | 83069 |
| Apr '26 | 2373 | 10955 | 82221 |
| May '26 | 1738 | 11381 | 70609 |
| Jun '26 | 2656 | 15376 | 123115 |
| Jul '26 | 3586 | 14913 | 195876 |
| Aug '26 | 3211 | 15993 | 197704 |
Brands from the “Spices and herbs” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Vegeta | 1113 | 6 | 28664 |
| Maggi | 894 | 2 | 19781 |
| Kucharek | 1900 | 2 | 9155 |
| Kamis | 4901 | 98 | 2451 |
| Prymat | 3192 | 7 | 2688 |
| Knorr | 703 | 526 | 1762 |
| Appetita | 1009 | 0 | 99 |
| Winiary | 742 | 0 | 356 |
| Kotanyi | 556 | 0 | 518 |
| Culineo | 845 | 0 | 97 |
Organic activity dominates, while paid ads are more prominent than in the other subcategories: over the same 12-month window, the source split was 87.5% organic, 10.6% from ads, and 1.9% from leaflets. The organic share was below both other subcategories, while the ad share was above both other subcategories.
