Herbapol leads the Jams, preserves, and fruit spreads category with a 89.76% share over the last four weeks (8 brands compared).
Its monthly share for October 2026 was 94.01%, compared with 12.12% the month before.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase106.4 h(4 days)
Jams, preserves, and fruit spreads
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.Tomato pastes and concentrates
Jams, preserves, and fruit spreads
105.4 h (4 days)
106.4 h (4 days)
Median of the Preserves and honey category: 125.4 h (5 days)
Canned vegetables
Honey
144.4 h (6 days)
146.1 h (6 days)
| Subcategory | RPR (%) |
|---|---|
| Tomato pastes and concentrates | 95% |
| Canned vegetables | 95% |
| Jams, preserves, and fruit spreads | 93% |
| Honey | 86% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 3.47% |
| 2024-12-01T00:00:00 | 2.05% |
| 2025-01-01T00:00:00 | 2.77% |
| 2025-02-01T00:00:00 | 3.98% |
| 2025-03-01T00:00:00 | 2.80% |
| 2025-04-01T00:00:00 | 2.93% |
| 2025-05-01T00:00:00 | 2.81% |
| 2025-06-01T00:00:00 | 3.01% |
| 2025-07-01T00:00:00 | 2.83% |
| 2025-08-01T00:00:00 | 2.30% |
| 2025-09-01T00:00:00 | 2.29% |
| 2025-10-01T00:00:00 | 3.67% |
| 2025-11-01T00:00:00 | 5.98% |
| 2025-12-01T00:00:00 | 2.64% |
| 2026-01-01T00:00:00 | 5.55% |
| 2026-02-01T00:00:00 | 8.61% |
| 2026-03-01T00:00:00 | 6.40% |
| 2026-04-01T00:00:00 | 4.80% |
| 2026-05-01T00:00:00 | 8.02% |
| 2026-06-01T00:00:00 | 5.23% |
| 2026-07-01T00:00:00 | 5.10% |
| 2026-08-01T00:00:00 | 3.19% |
| 2026-09-01T00:00:00 | 4.78% |
| 2026-10-01T00:00:00 | 61.64% |
58.10%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Jams, preserves, and fruit spreads with the brandAll additions Jams, preserves, and fruit spreads
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 732 | 21113 |
| 2024-12-01T00:00:00 | 574 | 28010 |
| 2025-01-01T00:00:00 | 611 | 22036 |
| 2025-02-01T00:00:00 | 914 | 22989 |
| 2025-03-01T00:00:00 | 559 | 19984 |
| 2025-04-01T00:00:00 | 674 | 22999 |
| 2025-05-01T00:00:00 | 542 | 19308 |
| 2025-06-01T00:00:00 | 483 | 16063 |
| 2025-07-01T00:00:00 | 499 | 17643 |
| 2025-08-01T00:00:00 | 380 | 16538 |
| 2025-09-01T00:00:00 | 358 | 15603 |
| 2025-10-01T00:00:00 | 680 | 18546 |
| 2025-11-01T00:00:00 | 1183 | 19770 |
| 2025-12-01T00:00:00 | 754 | 28576 |
| 2026-01-01T00:00:00 | 1378 | 24814 |
| 2026-02-01T00:00:00 | 2123 | 24659 |
| 2026-03-01T00:00:00 | 1482 | 23147 |
| 2026-04-01T00:00:00 | 1052 | 21911 |
| 2026-05-01T00:00:00 | 1436 | 17916 |
| 2026-06-01T00:00:00 | 1595 | 30486 |
| 2026-07-01T00:00:00 | 2290 | 44935 |
| 2026-08-01T00:00:00 | 1458 | 45738 |
| 2026-09-01T00:00:00 | 2145 | 44847 |
| 2026-10-01T00:00:00 | 41702 | 67654 |
Additions of a product from category Jams, preserves, and fruit spreads
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Jams, preserves, and fruit spreads
Number of additions Jams, preserves, and fruit spreads with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
Want to increase your sales?Contact us
Stay up to date in the FMCG industry and shopping apps.Learn more with our newsletter.Subscribe to the newsletter
