Honey
The “Honey” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Honey – shopping list additions
145 524in Nov '25–Oct '26
↑ 40.1% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
79.4%
Ads 12.4% | Leaflets 8.2%1. “Honey” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Honey | Tomato pastes and concentrates | Canned vegetables | Jams, preserves, and fruit spreads |
|---|---|---|---|---|
| Nov '25 | 11251 | 28385 | 24099 | 19770 |
| Dec '25 | 16060 | 37596 | 43627 | 28576 |
| Jan '26 | 11192 | 36834 | 28484 | 24814 |
| Feb '26 | 8950 | 29508 | 23642 | 24659 |
| Mar '26 | 8766 | 29535 | 31925 | 23147 |
| Apr '26 | 7504 | 27466 | 29523 | 21911 |
| May '26 | 6405 | 24588 | 17715 | 17916 |
| Jun '26 | 9732 | 41952 | 29300 | 30486 |
| Jul '26 | 13516 | 66188 | 44098 | 44935 |
| Aug '26 | 14082 | 69255 | 43643 | 45738 |
| Sep '26 | 17516 | 73762 | 49962 | 44847 |
| Oct '26 | 20550 | 89214 | 63013 | 67654 |
Honey – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Honey – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 104 |
| Feb | 87 |
| Mar | 84 |
| Apr | 71 |
| May | 64 |
| Jun | 75 |
| Jul | 93 |
| Aug | 97 |
| Sep | 120 |
| Oct | 147 |
| Nov | 109 |
| Dec | 149 |
Honey is growing at the slowest pace among the comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 145,524 times; year-over-year growth over the same period was 40.1%. By number of additions, Honey ranked lowest among the four subcategories in Preserves and honey over that period. The seasonal peak comes in December (index 149), with a trough in May (index 64). From November 2025 to October 2026, Złota Pasieka was the most frequently added brand, with 572 additions, followed by Sądecki Bartnik.
2. How do Poles plan to buy in the “Honey” subcategory?
SourcesHoney – source mix
| Sources | Value |
|---|---|
| From leaflets | 11854 |
| From ads | 18078 |
| Organic | 115592 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Honey | 8.15 | 12.42 | 79.43 |
| Tomato pastes and concentrates | 4.04 | 4.44 | 91.52 |
| Canned vegetables | 4.03 | 8.23 | 87.74 |
| Jams, preserves, and fruit spreads | 5.82 | 4.72 | 89.46 |
Honey – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1717 | 1033 | 8501 |
| Dec '25 | 1200 | 819 | 14041 |
| Jan '26 | 1332 | 2516 | 7344 |
| Feb '26 | 1320 | 1233 | 6397 |
| Mar '26 | 1434 | 1244 | 6088 |
| Apr '26 | 587 | 1068 | 5849 |
| May '26 | 523 | 1070 | 4812 |
| Jun '26 | 503 | 1546 | 7683 |
| Jul '26 | 510 | 1631 | 11375 |
| Aug '26 | 572 | 1781 | 11729 |
| Sep '26 | 1238 | 1756 | 14522 |
| Oct '26 | 918 | 2381 | 17251 |
Organic additions are the main source for Honey: from November 2025 to October 2026, organic additions accounted for 79.4%, ads for 12.4%, and leaflet-driven additions for 8.2%. Over the same period, Honey had the lowest organic-addition share among the comparable subcategories.
