Honey
The “Honey” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Honey – shopping list additions
124 858in Sep '25–Aug '26
↑ 22% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
4/4
of 4 subcategoriesOrganic additions
77.1%
Ads 14.5% | Leaflets 8.4%1. “Honey” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Honey | Tomato pastes and concentrates | Canned vegetables | Jams, preserves, and fruit spreads |
|---|---|---|---|---|
| Sep '25 | 7484 | 25168 | 19091 | 15603 |
| Oct '25 | 9916 | 29838 | 24433 | 18546 |
| Nov '25 | 11251 | 28385 | 24099 | 19770 |
| Dec '25 | 16060 | 37596 | 43627 | 28576 |
| Jan '26 | 11192 | 36834 | 28484 | 24814 |
| Feb '26 | 8950 | 29508 | 23642 | 24659 |
| Mar '26 | 8766 | 29535 | 31925 | 23147 |
| Apr '26 | 7504 | 27466 | 29523 | 21911 |
| May '26 | 6405 | 24588 | 17715 | 17916 |
| Jun '26 | 9732 | 41952 | 29300 | 30486 |
| Jul '26 | 13516 | 66188 | 44098 | 44935 |
| Aug '26 | 14082 | 69255 | 43643 | 45738 |
Honey – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Honey – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 114 |
| Feb | 96 |
| Mar | 93 |
| Apr | 78 |
| May | 71 |
| Jun | 83 |
| Jul | 102 |
| Aug | 106 |
| Sep | 78 |
| Oct | 97 |
| Nov | 119 |
| Dec | 163 |
Honey grew year over year: over 12 months, it recorded 124,858 additions over 12 months. It posted 22.0% year over year. The growth pace cannot be compared with the other subcategories because no precomputed comparison is supplied.
2. How do Poles plan to buy in the “Honey” subcategory?
SourcesHoney – source mix
| Sources | Value |
|---|---|
| From leaflets | 10422 |
| From ads | 18157 |
| Organic | 96279 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Honey | 8.35 | 14.54 | 77.11 |
| Tomato pastes and concentrates | 3.86 | 3.29 | 92.85 |
| Canned vegetables | 4.03 | 8.54 | 87.43 |
| Jams, preserves, and fruit spreads | 6.17 | 0.54 | 93.29 |
Honey – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 298 | 1787 | 5399 |
| Oct '25 | 426 | 2429 | 7061 |
| Nov '25 | 1717 | 1033 | 8501 |
| Dec '25 | 1200 | 819 | 14041 |
| Jan '26 | 1332 | 2516 | 7344 |
| Feb '26 | 1320 | 1233 | 6397 |
| Mar '26 | 1434 | 1244 | 6088 |
| Apr '26 | 587 | 1068 | 5849 |
| May '26 | 523 | 1070 | 4812 |
| Jun '26 | 503 | 1546 | 7683 |
| Jul '26 | 510 | 1631 | 11375 |
| Aug '26 | 572 | 1781 | 11729 |
Brands from the “Honey” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Sądecki Bartnik | 362 | 0 | 67 |
| Złota Pasieka | 362 | 0 | 26 |
| Krupiec | 0 | 0 | 1 |
| Pasieka Sienkiewicz | 0 | 0 | 0 |
Honey is primarily organic but more ad-reliant than the other subcategories: across the reporting window, organic additions accounted for 77.1%, additions from ads for 14.5%, and additions from leaflets for 8.4%. The organic share was below that of all three other subcategories; the nearest comparison was Canned vegetables at 87.4%. The ad share was higher than in all three other subcategories, including Jams, preserves, and fruit spreads at 0.5% and Canned vegetables at 8.5%.
