Tomato pastes and concentrates
The “Tomato pastes and concentrates” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Tomato pastes and concentrates – shopping list additions
446 313in Sep '25–Aug '26
↑ 28.3% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/4
of 4 subcategoriesOrganic additions
92.9%
Ads 3.3% | Leaflets 3.9%1. “Tomato pastes and concentrates” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Tomato pastes and concentrates | Canned vegetables | Jams, preserves, and fruit spreads | Honey |
|---|---|---|---|---|
| Sep '25 | 25168 | 19091 | 15603 | 7484 |
| Oct '25 | 29838 | 24433 | 18546 | 9916 |
| Nov '25 | 28385 | 24099 | 19770 | 11251 |
| Dec '25 | 37596 | 43627 | 28576 | 16060 |
| Jan '26 | 36834 | 28484 | 24814 | 11192 |
| Feb '26 | 29508 | 23642 | 24659 | 8950 |
| Mar '26 | 29535 | 31925 | 23147 | 8766 |
| Apr '26 | 27466 | 29523 | 21911 | 7504 |
| May '26 | 24588 | 17715 | 17916 | 6405 |
| Jun '26 | 41952 | 29300 | 30486 | 9732 |
| Jul '26 | 66188 | 44098 | 44935 | 13516 |
| Aug '26 | 69255 | 43643 | 45738 | 14082 |
Tomato pastes and concentrates – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Tomato pastes and concentrates – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 110 |
| Feb | 90 |
| Mar | 91 |
| Apr | 80 |
| May | 77 |
| Jun | 97 |
| Jul | 137 |
| Aug | 143 |
| Sep | 78 |
| Oct | 91 |
| Nov | 91 |
| Dec | 115 |
Tomato pastes and concentrates grew, but its relative pace is not reported: over the 12-month window, it recorded 446,313 additions. Year-over-year growth was 28.3%, but no supplied field positions that pace against the other subcategories.
2. How do Poles plan to buy in the “Tomato pastes and concentrates” subcategory?
SourcesTomato pastes and concentrates – source mix
| Sources | Value |
|---|---|
| From leaflets | 17218 |
| From ads | 14682 |
| Organic | 414413 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Tomato pastes and concentrates | 3.86 | 3.29 | 92.85 |
| Canned vegetables | 4.03 | 8.54 | 87.43 |
| Jams, preserves, and fruit spreads | 6.17 | 0.54 | 93.29 |
| Honey | 8.35 | 14.54 | 77.11 |
Tomato pastes and concentrates – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 101 | 1112 | 23955 |
| Oct '25 | 124 | 1151 | 28563 |
| Nov '25 | 102 | 1146 | 27137 |
| Dec '25 | 114 | 829 | 36653 |
| Jan '26 | 2348 | 1500 | 32986 |
| Feb '26 | 2248 | 1229 | 26031 |
| Mar '26 | 1908 | 1356 | 26271 |
| Apr '26 | 2001 | 1029 | 24436 |
| May '26 | 1863 | 1035 | 21690 |
| Jun '26 | 1983 | 1480 | 38489 |
| Jul '26 | 2003 | 1342 | 62843 |
| Aug '26 | 2423 | 1473 | 65359 |
Brands from the “Tomato pastes and concentrates” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Culineo | 9804 | 27 | 1968 |
| Mutti | 802 | 1 | 7476 |
| Pudliszki | 2585 | 0 | 3516 |
| Dawtona | 1975 | 2 | 934 |
| GustoBello | 1542 | 0 | 507 |
| Łowicz | 480 | 0 | 456 |
| Podravka | 158 | 0 | 88 |
| Rolnik | 54 | 0 | 132 |
| Roleski | 0 | 0 | 0 |
Organic additions dominate, and advertising is underused: over the same 12-month window, organic additions accounted for 92.9%, ads for 3.3%, and leaflets for 3.9%. The organic share was higher than in two of three other subcategories and lower than in one: it was below 93.3% in subcategory Jams, preserves, and fruit spreads but above 87.4% in subcategory Canned vegetables. The ad share was below that of two of the three other subcategories, indicating lower use of advertising in this subcategory.
