Jams, preserves, and fruit spreads
The “Jams, preserves, and fruit spreads” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Jams, preserves, and fruit spreads – shopping list additions
316 101in Sep '25–Aug '26
↑ 30.8% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
93.3%
Ads 0.5% | Leaflets 6.2%1. “Jams, preserves, and fruit spreads” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Jams, preserves, and fruit spreads | Tomato pastes and concentrates | Canned vegetables | Honey |
|---|---|---|---|---|
| Sep '25 | 15603 | 25168 | 19091 | 7484 |
| Oct '25 | 18546 | 29838 | 24433 | 9916 |
| Nov '25 | 19770 | 28385 | 24099 | 11251 |
| Dec '25 | 28576 | 37596 | 43627 | 16060 |
| Jan '26 | 24814 | 36834 | 28484 | 11192 |
| Feb '26 | 24659 | 29508 | 23642 | 8950 |
| Mar '26 | 23147 | 29535 | 31925 | 8766 |
| Apr '26 | 21911 | 27466 | 29523 | 7504 |
| May '26 | 17916 | 24588 | 17715 | 6405 |
| Jun '26 | 30486 | 41952 | 29300 | 9732 |
| Jul '26 | 44935 | 66188 | 44098 | 13516 |
| Aug '26 | 45738 | 69255 | 43643 | 14082 |
Jams, preserves, and fruit spreads – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Jams, preserves, and fruit spreads – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 101 |
| Feb | 102 |
| Mar | 93 |
| Apr | 97 |
| May | 80 |
| Jun | 100 |
| Jul | 135 |
| Aug | 134 |
| Sep | 69 |
| Oct | 80 |
| Nov | 88 |
| Dec | 122 |
Jams, preserves, and fruit spreads grew, but its comparative pace is unavailable: across the 12-month window, it recorded 316,101 additions across 12 months. Year over year, it grew 30.8% year over year. Its growth standing against the other subcategories cannot be established because no comparative growth verdict is available.
2. How do Poles plan to buy in the “Jams, preserves, and fruit spreads” subcategory?
SourcesJams, preserves, and fruit spreads – source mix
| Sources | Value |
|---|---|
| From leaflets | 19512 |
| From ads | 1720 |
| Organic | 294869 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Jams, preserves, and fruit spreads | 6.17 | 0.54 | 93.29 |
| Tomato pastes and concentrates | 3.86 | 3.29 | 92.85 |
| Canned vegetables | 4.03 | 8.54 | 87.43 |
| Honey | 8.35 | 14.54 | 77.11 |
Jams, preserves, and fruit spreads – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 355 | 121 | 15127 |
| Oct '25 | 742 | 112 | 17692 |
| Nov '25 | 1670 | 115 | 17985 |
| Dec '25 | 1044 | 86 | 27446 |
| Jan '26 | 1805 | 199 | 22810 |
| Feb '26 | 3361 | 164 | 21134 |
| Mar '26 | 2250 | 151 | 20746 |
| Apr '26 | 1424 | 110 | 20377 |
| May '26 | 1595 | 100 | 16221 |
| Jun '26 | 1797 | 193 | 28496 |
| Jul '26 | 2036 | 181 | 42718 |
| Aug '26 | 1433 | 188 | 44117 |
Brands from the “Jams, preserves, and fruit spreads” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Łowicz | 6003 | 1 | 3493 |
| Rapsodia | 3206 | 0 | 915 |
| Stovit | 1087 | 0 | 44 |
| Herbapol | 512 | 0 | 404 |
| Helcom | 5 | 0 | 55 |
| Bakalland | 51 | 0 | 7 |
| Rolnik | 0 | 0 | 6 |
| Bracia Sadownicy | 0 | 0 | 0 |
Organic activity dominates the subcategory and advertising is underused: across the 12-month reporting window, organic additions accounted for 93.3%, ad-driven additions for 0.5%, and leaflet-driven additions for 6.2%. Its organic share exceeded that of all three other subcategories; the nearest comparison was the subcategory Tomato pastes and concentrates at 92.9%. Its ad share was below all three other subcategories, including the subcategory Tomato pastes and concentrates at 3.3%.
