Jams, preserves, and fruit spreads
The “Jams, preserves, and fruit spreads” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Jams, preserves, and fruit spreads – shopping list additions
394 453in Nov '25–Oct '26
↑ 63.8% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
89.5%
Ads 4.7% | Leaflets 5.8%1. “Jams, preserves, and fruit spreads” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Jams, preserves, and fruit spreads | Tomato pastes and concentrates | Canned vegetables | Honey |
|---|---|---|---|---|
| Nov '25 | 19770 | 28385 | 24099 | 11251 |
| Dec '25 | 28576 | 37596 | 43627 | 16060 |
| Jan '26 | 24814 | 36834 | 28484 | 11192 |
| Feb '26 | 24659 | 29508 | 23642 | 8950 |
| Mar '26 | 23147 | 29535 | 31925 | 8766 |
| Apr '26 | 21911 | 27466 | 29523 | 7504 |
| May '26 | 17916 | 24588 | 17715 | 6405 |
| Jun '26 | 30486 | 41952 | 29300 | 9732 |
| Jul '26 | 44935 | 66188 | 44098 | 13516 |
| Aug '26 | 45738 | 69255 | 43643 | 14082 |
| Sep '26 | 44847 | 73762 | 49962 | 17516 |
| Oct '26 | 67654 | 89214 | 63013 | 20550 |
Jams, preserves, and fruit spreads – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Jams, preserves, and fruit spreads – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 88 |
| Feb | 90 |
| Mar | 81 |
| Apr | 85 |
| May | 70 |
| Jun | 88 |
| Jul | 118 |
| Aug | 118 |
| Sep | 114 |
| Oct | 163 |
| Nov | 77 |
| Dec | 107 |
Jams, preserves, and fruit spreads are the fastest-growing of the comparable subcategories: between November 2025 and October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 394,453 times. Over the same period, year-over-year growth was 63.8%. By number of additions, they ranked third among the four subcategories in the Preserves and honey category. The most frequently added brand from November 2025 to October 2026 was Herbapol (17,760 additions), followed by Łowicz and Rapsodia. The seasonal index peaked at 163 in October and reached its low of 70 in May.
2. How do Poles plan to buy in the “Jams, preserves, and fruit spreads” subcategory?
SourcesJams, preserves, and fruit spreads – source mix
| Sources | Value |
|---|---|
| From leaflets | 22964 |
| From ads | 18623 |
| Organic | 352866 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Jams, preserves, and fruit spreads | 5.82 | 4.72 | 89.46 |
| Tomato pastes and concentrates | 4.04 | 4.44 | 91.52 |
| Canned vegetables | 4.03 | 8.23 | 87.74 |
| Honey | 8.15 | 12.42 | 79.43 |
Jams, preserves, and fruit spreads – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1670 | 115 | 17985 |
| Dec '25 | 1044 | 86 | 27446 |
| Jan '26 | 1805 | 199 | 22810 |
| Feb '26 | 3361 | 164 | 21134 |
| Mar '26 | 2250 | 151 | 20746 |
| Apr '26 | 1424 | 110 | 20377 |
| May '26 | 1595 | 100 | 16221 |
| Jun '26 | 1797 | 193 | 28496 |
| Jul '26 | 2036 | 181 | 42718 |
| Aug '26 | 1433 | 188 | 44117 |
| Sep '26 | 2039 | 658 | 42150 |
| Oct '26 | 2510 | 16478 | 48666 |
Jams, preserves, and fruit spreads rely mainly on organic additions: from November 2025 to October 2026, organic additions accounted for 89.5%, leaflet-driven additions for 5.8%, and ad-driven additions for 4.7%. The organic share was higher than in two of the three comparable subcategories.
