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The brand Graal belongs to the Fish and fish products category.

Graal holds a 1.11% market share in the Fish and fish products category.

FMCG brand market share data from Polish consumer shopping lists, sourced from Listonic and Moja Gazetka and updated weekly.

Graal

Fish and fish products
to receive information about changes in the popularity of this brand.
BRAND CHARTS
Udział procentowy marek w kategorii Fish and fish products
MarkaUdział procentowy
Marinero57.52%
Norweski Łosoś19.78%
Lisner9.93%
Nautica5.04%
Rio Mare1.99%
Mowi1.79%
Graal1.11%
Koral0.81%
Seko0.73%
Corsarro0.61%
Suempol0.47%
Almar0.19%
Polski Karp0.03%

Brand Graal percentage share in the category Fish and fish products in the last month

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The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.11%Graal
ALL BRANDS
Historyczny udział procentowy marek w kategorii Fish and fish products (miesięcznie)
MiesiącGraalMowiLisnerSuempolAlmarKoralNauticaMarineroPolski KarpRio MareCorsarroSekoNorweski Łosoś
2024-09-01T00:00:006.07%1.19%16.79%0.36%0.12%1.07%9.64%48.57%0.00%7.74%0.00%0.95%7.50%
2024-10-01T00:00:003.58%0.44%21.25%0.62%0.54%0.26%7.39%61.73%0.00%2.00%1.30%0.36%0.54%
2024-11-01T00:00:004.54%0.48%16.33%1.19%1.64%0.54%8.36%57.24%0.14%2.61%4.34%1.02%1.56%
2024-12-01T00:00:002.32%0.26%19.26%0.70%0.44%0.70%20.53%45.22%3.01%1.99%2.32%1.78%1.44%
2025-01-01T00:00:005.01%0.67%12.94%2.12%0.38%3.04%10.40%57.26%0.00%3.65%2.25%0.63%1.65%
2025-02-01T00:00:004.46%0.58%12.27%1.91%0.94%1.37%8.02%63.20%0.00%3.81%2.05%0.29%1.12%
2025-03-01T00:00:005.83%0.47%16.10%2.26%0.66%2.99%8.99%52.37%0.00%3.79%1.27%2.40%2.88%
2025-04-01T00:00:002.30%0.95%18.13%2.17%0.04%3.17%18.87%40.22%0.00%5.08%3.30%0.65%5.12%
2025-05-01T00:00:005.01%0.71%14.33%0.90%0.06%1.86%9.64%55.59%0.06%6.36%0.96%0.39%4.11%
2025-06-01T00:00:006.80%0.86%11.64%0.63%0.06%1.56%8.99%60.60%0.00%3.40%0.69%3.17%1.61%
2025-07-01T00:00:0014.98%0.30%17.42%2.65%1.33%0.90%7.19%45.08%0.00%5.35%0.04%0.17%4.58%
2025-08-01T00:00:006.48%0.83%19.75%1.65%0.25%0.70%3.05%55.49%0.00%5.65%0.44%0.38%5.33%
2025-09-01T00:00:003.92%1.11%25.47%0.59%1.18%0.98%7.77%46.37%0.00%7.58%2.81%0.39%1.83%
2025-10-01T00:00:004.43%0.76%16.00%0.87%0.34%0.74%8.25%57.79%0.00%2.82%1.45%1.95%4.59%
2025-11-01T00:00:002.72%0.24%29.06%0.51%0.23%1.35%4.06%50.78%1.93%3.77%2.58%1.61%1.16%
2025-12-01T00:00:003.01%0.27%16.68%0.64%0.22%0.60%5.42%54.04%13.24%0.73%2.80%1.90%0.45%
2026-01-01T00:00:004.28%1.27%15.02%1.21%1.52%1.06%4.67%56.04%0.03%3.17%1.65%0.70%9.38%
2026-02-01T00:00:008.25%2.35%11.25%1.60%0.59%1.21%3.47%54.05%0.00%2.00%1.46%1.48%12.29%
2026-03-01T00:00:002.37%1.17%15.20%1.35%0.14%1.06%2.94%62.59%0.00%3.39%1.89%1.19%6.72%
2026-04-01T00:00:003.93%0.93%9.40%0.74%0.58%1.26%4.46%66.84%0.00%1.82%2.05%0.36%7.63%
2026-05-01T00:00:003.40%1.39%10.57%0.95%0.07%1.28%2.13%67.92%0.00%1.95%1.35%0.64%8.35%
2026-06-01T00:00:005.24%2.69%13.34%1.47%0.64%0.72%4.30%60.96%0.00%4.82%0.95%0.66%4.21%
2026-07-01T00:00:001.39%77.80%2.77%0.52%0.00%0.30%0.48%14.20%0.00%0.53%0.33%0.14%1.53%
2026-08-01T00:00:002.49%3.60%8.31%0.84%0.00%1.08%5.46%67.10%0.02%2.59%0.49%0.31%7.73%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Fish and fish products category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Graal
Others
Marinero
Norweski Łosoś
Lisner
Nautica
Rio Mare
Mowi
Koral
Seko
Corsarro
Suempol
Almar
Polski Karp

Sources of additions to shopping lists

Shows the monthly share of sources from which users added products of the brand Graal from the Fish and fish products category to shopping lists.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Manual entry (organic)
Leaflets
Advertising
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
29 h
Fish and fish products
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.
Comparison with the other subcategories in “Meat, fish and products”
High-protein kabanos sausages
Frankfurters
Cold cuts, sausages
Kabanos sausages
Poultry
12.4 h
15.9 h
17 h
18.1 h
18.3 h
Median of the Meat, fish and products category: 22.9 h
Plant-based cold cuts
Tofu
Fish and fish products
High-protein frankfurters
Plant-based meat
27.6 h
28.7 h
29 h
46.6 h
52.5 h
Brand Loyalty Index (BLI) marki w kategorii Fish and fish products (miesięcznie)
MiesiącBLI (%)
2024-09-01T00:00:0010.80%
2024-10-01T00:00:0040.70%
2024-11-01T00:00:0025.23%
2024-12-01T00:00:0020.20%
2025-01-01T00:00:0019.41%
2025-02-01T00:00:0021.57%
2025-03-01T00:00:0019.20%
2025-04-01T00:00:0018.24%
2025-05-01T00:00:0015.95%
2025-06-01T00:00:0022.21%
2025-07-01T00:00:0028.05%
2025-08-01T00:00:0019.90%
2025-09-01T00:00:0012.29%
2025-10-01T00:00:0028.24%
2025-11-01T00:00:0058.16%
2025-12-01T00:00:0050.51%
2026-01-01T00:00:0051.58%
2026-02-01T00:00:0040.98%
2026-03-01T00:00:0065.11%
2026-04-01T00:00:0062.01%
2026-05-01T00:00:0069.05%
2026-06-01T00:00:0047.38%
2026-07-01T00:00:00100.00%
2026-08-01T00:00:008.61%
-2.20%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Fish and fish products added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Fish and fish products (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-09-01T00:00:008407778
2024-10-01T00:00:0038599482
2024-11-01T00:00:00352713982
2024-12-01T00:00:00567928112
2025-01-01T00:00:00315416248
2025-02-01T00:00:00278012886
2025-03-01T00:00:00274614301
2025-04-01T00:00:00230512639
2025-05-01T00:00:0015569756
2025-06-01T00:00:0017367818
2025-07-01T00:00:0023368328
2025-08-01T00:00:0015757914
2025-09-01T00:00:00153112461
2025-10-01T00:00:00379313432
2025-11-01T00:00:00790813598
2025-12-01T00:00:001459728897
2026-01-01T00:00:00782315168
2026-02-01T00:00:00910622223
2026-03-01T00:00:00984415120
2026-04-01T00:00:00839313536
2026-05-01T00:00:0060948826
2026-06-01T00:00:00639313492
2026-07-01T00:00:004081940819
2026-08-01T00:00:0011430132801

Additions of a product from category Fish and fish products

Absolute data on adding products from category Fish and fish products with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Fish and fish products
Number of additions Fish and fish products with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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