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Foxy

Tissues
to receive information about changes in the popularity of this brand.

Foxy ranks 5th of 9 brands in the Tissues category with a 4.58% share over the last four weeks.

The category leader is Queen with a 77.11% share.

Its monthly share for October 2026 was 4.63%, compared with 6.45% the month before.

Its highest monthly share in the period shown, 12.87%, came in June 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Tissues
MarkaUdział procentowy
Queen77.11%
Regina5.48%
Cien5.20%
Velvet5.05%
Foxy4.58%
Floralys0.95%
Kleenex0.76%
Mola0.43%
Alouette0.43%

Brand Foxy percentage share in the category Tissues in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
4.58%Foxy
ALL BRANDS
Historical market share of brands in the Tissues category (monthly)
MonthFloralysFoxyMolaQueenReginaVelvetAlouetteCienKleenex
November 20241.43%2.48%0.00%89.14%2.86%2.95%0.29%0.48%0.38%
December 20240.40%5.11%5.38%74.83%8.48%5.38%0.27%0.00%0.13%
January 20250.11%2.87%1.65%80.37%9.15%4.74%0.88%0.00%0.22%
February 20250.32%5.37%0.00%75.83%4.27%12.64%0.47%0.16%0.95%
March 20250.93%9.74%1.86%62.88%9.05%9.05%0.93%4.18%1.39%
April 20250.00%12.34%0.00%63.35%12.34%9.39%1.10%0.37%1.10%
May 20250.00%11.64%0.00%48.28%15.09%21.12%2.16%0.00%1.72%
June 20250.00%12.87%0.58%59.65%15.20%9.36%1.75%0.00%0.58%
July 20250.84%9.28%0.00%62.03%14.35%5.06%1.27%5.91%1.27%
August 20254.14%4.14%0.00%68.05%6.77%14.29%0.75%1.88%0.00%
September 20250.23%7.94%1.40%72.43%7.94%8.41%0.93%0.47%0.23%
October 20255.19%6.01%0.24%51.53%7.08%4.72%0.24%24.06%0.94%
November 20250.11%2.17%2.69%86.33%5.49%2.69%0.11%0.11%0.29%
December 20250.00%2.31%2.24%86.58%5.52%2.52%0.56%0.07%0.21%
January 20266.66%5.12%4.54%63.62%8.35%8.71%2.71%0.22%0.07%
February 20260.00%9.78%4.16%59.66%15.51%8.76%1.35%0.11%0.67%
March 20260.00%6.26%2.44%77.06%4.43%8.59%0.83%0.00%0.39%
April 20260.24%3.08%0.12%82.68%3.80%9.29%0.12%0.00%0.66%
May 20269.44%6.67%3.89%69.33%4.11%3.11%0.22%2.44%0.78%
June 202618.27%9.89%0.71%43.49%6.24%3.57%0.45%17.02%0.36%
July 20267.11%5.01%0.35%54.75%6.71%7.58%0.64%17.55%0.29%
August 20260.26%4.63%0.69%83.51%4.46%4.98%0.35%0.48%0.65%
September 20260.18%6.45%0.94%75.64%3.23%4.97%0.29%7.50%0.80%
October 20260.71%4.63%0.78%76.84%4.13%5.56%0.43%6.27%0.64%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Tissues category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
91.4 h(4 days)
Tissues
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Hygiene”
Shaving and hair removal products
Toothbrushes, dental floss
Toilet paper
Moist toilet tissue
Toothpastes
Tissues
Mouthwashes
64.2 h (3 days)
80.3 h (3 days)
86.1 h (4 days)
88.8 h (4 days)
91.2 h (4 days)
91.4 h (4 days)
91.6 h (4 days)
Median of the Hygiene category: 94 h (4 days)
Deodorants and antiperspirants
Sanitary pads, tampons, panty liners and period underwear
Paper towels
Soaps
Shower gels and bath foams
Razors
Intimate hygiene washes, foams and gels
96.4 h (4 days)
105.6 h (4 days)
112.5 h (5 days)
130.1 h (5 days)
132.7 h (6 days)
152.4 h (6 days)
188.4 h (8 days)
Real Purchase Rate – Annual data for the Tissues subcategory compared with the other subcategories in Hygiene.
SubcategoryRPR (%)
Moist toilet tissue92%
Paper towels90%
Tissues90%
Toothpastes89%
Toilet paper88%
Soaps88%
Mouthwashes87%
Sanitary pads, tampons, panty liners and period underwear86%
Shower gels and bath foams86%
Deodorants and antiperspirants86%
Intimate hygiene washes, foams and gels86%
Toothbrushes, dental floss85%
Razors84%
Shaving and hair removal products84%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Tissues subcategory compared with the other subcategories in Hygiene.
Brand Loyalty Index (BLI) marki w kategorii Tissues (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:002.64%
2024-12-01T00:00:001.83%
2025-01-01T00:00:002.14%
2025-02-01T00:00:001.62%
2025-03-01T00:00:001.03%
2025-04-01T00:00:001.47%
2025-05-01T00:00:000.65%
2025-06-01T00:00:000.52%
2025-07-01T00:00:000.79%
2025-08-01T00:00:000.82%
2025-09-01T00:00:001.21%
2025-10-01T00:00:002.31%
2025-11-01T00:00:004.94%
2025-12-01T00:00:003.58%
2026-01-01T00:00:003.03%
2026-02-01T00:00:002.28%
2026-03-01T00:00:004.47%
2026-04-01T00:00:004.20%
2026-05-01T00:00:002.67%
2026-06-01T00:00:001.92%
2026-07-01T00:00:002.03%
2026-08-01T00:00:002.55%
2026-09-01T00:00:002.70%
2026-10-01T00:00:002.75%
0.10%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Tissues added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Tissues (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00105039781
2024-12-01T00:00:0074340499
2025-01-01T00:00:0090742382
2025-02-01T00:00:0063339184
2025-03-01T00:00:0043141935
2025-04-01T00:00:0054336955
2025-05-01T00:00:0023235822
2025-06-01T00:00:0017132782
2025-07-01T00:00:0023729820
2025-08-01T00:00:0026632408
2025-09-01T00:00:0042835280
2025-10-01T00:00:0084836715
2025-11-01T00:00:00174835371
2025-12-01T00:00:00143140004
2026-01-01T00:00:00136645092
2026-02-01T00:00:0089039080
2026-03-01T00:00:00180540361
2026-04-01T00:00:00165739458
2026-05-01T00:00:0090033762
2026-06-01T00:00:00112258491
2026-07-01T00:00:00171584359
2026-08-01T00:00:00231090412
2026-09-01T00:00:002759102271
2026-10-01T00:00:002806102085

Additions of a product from category Tissues

Absolute data on adding products from category Tissues with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Tissues
Number of additions Tissues with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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