Tissues
The “Tissues” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Tissues – shopping list additions
710 746in Nov '25–Oct '26
↑ 60.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
95.6%
Ads 0.3% | Leaflets 4.1%1. “Tissues” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Tissues | Toilet paper | Paper towels | Moist toilet tissue |
|---|---|---|---|---|
| Nov '25 | 35371 | 46226 | 42146 | 6460 |
| Dec '25 | 40004 | 52941 | 50642 | 7382 |
| Jan '26 | 45092 | 54749 | 50916 | 8081 |
| Feb '26 | 39080 | 44941 | 43810 | 6570 |
| Mar '26 | 40361 | 68122 | 47486 | 7382 |
| Apr '26 | 39458 | 49414 | 45328 | 7509 |
| May '26 | 33762 | 47512 | 39984 | 6673 |
| Jun '26 | 58491 | 78454 | 76019 | 12005 |
| Jul '26 | 84359 | 124230 | 119791 | 19931 |
| Aug '26 | 90412 | 133716 | 120945 | 20102 |
| Sep '26 | 102271 | 124740 | 114415 | 19790 |
| Oct '26 | 102085 | 127975 | 124363 | 19217 |
Tissues – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Tissues – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 81 |
| Mar | 86 |
| Apr | 79 |
| May | 72 |
| Jun | 95 |
| Jul | 119 |
| Aug | 128 |
| Sep | 143 |
| Oct | 144 |
| Nov | 78 |
| Dec | 84 |
Growth in Tissues was the slowest among comparable subcategories: between November 2025 and October 2026, Tissues was added to shopping lists in the Listonic and Moja Gazetka apps 710,746 times. Over the same period, the subcategory grew by 60.2% year over year and ranked third among the four subcategories in Hygiene products by number of additions. Queen was the most frequently added brand from November 2025 to October 2026 (15,132 additions), followed by Velvet and Regina. The seasonal peak came in October (index 144), while the trough was in May (72).
2. How do Poles plan to buy in the “Tissues” subcategory?
SourcesTissues – source mix
| Sources | Value |
|---|---|
| From leaflets | 29247 |
| From ads | 1914 |
| Organic | 679585 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Tissues | 4.11 | 0.27 | 95.62 |
| Toilet paper | 8.14 | 3.79 | 88.07 |
| Paper towels | 6.52 | 2 | 91.48 |
| Moist toilet tissue | 6.09 | 0.01 | 93.9 |
Tissues – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 2592 | 6 | 32773 |
| Dec '25 | 1926 | 4 | 38074 |
| Jan '26 | 2689 | 9 | 42394 |
| Feb '26 | 2315 | 6 | 36759 |
| Mar '26 | 2700 | 0 | 37661 |
| Apr '26 | 2301 | 1 | 37156 |
| May '26 | 1432 | 0 | 32330 |
| Jun '26 | 1825 | 1 | 56665 |
| Jul '26 | 2287 | 5 | 82067 |
| Aug '26 | 2572 | 1369 | 86471 |
| Sep '26 | 3328 | 481 | 98462 |
| Oct '26 | 3280 | 32 | 98773 |
The Tissues subcategory relies primarily on organic additions: from November 2025 to October 2026, organic additions accounted for 95.6% and leaflet-driven additions for 4.1%. Over the same period, 1,914 additions from ads were recorded. Tissues had the highest organic share among comparable subcategories.
