KFD ranks 6th of 10 brands in the Protein supplements category with a 2.63% share over the last four weeks.
The category leader is Olimp with a 42.11% share.
Its monthly share for October 2026 was 1.73%, compared with 4.16% the month before.
Its highest monthly share in the period shown, 21.88%, came in February 2025.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase33.5 h(1 day)
Protein supplements
Type Impulse | Up to 36 h
Products purchased quickly after being added to the list, usually at the next shopping opportunity. The decision is made without much planning – the need arises and is acted on almost immediately.Fertility drugs
Protein supplements
Medicines for herpes and skin problems
Dietary supplements and vitamins for adults
Digestive medicines
Cold and runny nose medicines
Dietary supplements and vitamins for children
Heartburn medicines
0 h
33.5 h (1 day)
105.8 h (4 days)
120.3 h (5 days)
128.1 h (5 days)
130.8 h (5 days)
251.1 h (10 days)
262.4 h (11 days)
Median of the Health category: 262.4 h (11 days)
Painkillers and anti-inflammatory drugs
Contact lenses
Potency and libido medicines
Condoms
Allergy medicines
Antispasmodics
323.3 h (13 days)
392.2 h (16 days)
428.2 h (18 days)
466.7 h (19 days)
529.1 h (22 days)
1,942 h (81 days)
| Subcategory | RPR (%) |
|---|---|
| Medicines for herpes and skin problems | 82% |
| Contact lenses | 82% |
| Condoms | 81% |
| Cold and runny nose medicines | 81% |
| Digestive medicines | 81% |
| Allergy medicines | 80% |
| Heartburn medicines | 80% |
| Painkillers and anti-inflammatory drugs | 80% |
| Dietary supplements and vitamins for adults | 77% |
| Antispasmodics | 76% |
| Fertility drugs | 76% |
| Potency and libido medicines | 75% |
| Dietary supplements and vitamins for children | 70% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 1.72% |
| 2024-12-01T00:00:00 | 5.83% |
| 2025-01-01T00:00:00 | 4.62% |
| 2025-02-01T00:00:00 | 4.47% |
| 2025-03-01T00:00:00 | 3.61% |
| 2025-04-01T00:00:00 | 6.88% |
| 2025-05-01T00:00:00 | 5.18% |
| 2025-06-01T00:00:00 | 3.55% |
| 2025-07-01T00:00:00 | 4.05% |
| 2025-08-01T00:00:00 | 3.36% |
| 2025-09-01T00:00:00 | 3.85% |
| 2025-10-01T00:00:00 | 11.50% |
| 2025-11-01T00:00:00 | 0.00% |
| 2025-12-01T00:00:00 | 0.00% |
| 2026-01-01T00:00:00 | 0.00% |
| 2026-02-01T00:00:00 | 0.00% |
| 2026-03-01T00:00:00 | 0.00% |
| 2026-04-01T00:00:00 | 0.00% |
| 2026-05-01T00:00:00 | 0.00% |
| 2026-06-01T00:00:00 | 0.00% |
| 2026-07-01T00:00:00 | 0.00% |
| 2026-08-01T00:00:00 | 0.00% |
| 2026-09-01T00:00:00 | 0.00% |
| 2026-10-01T00:00:00 | 0.00% |
-1.70%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Protein supplements with the brandAll additions Protein supplements
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 8 | 465 |
| 2024-12-01T00:00:00 | 19 | 326 |
| 2025-01-01T00:00:00 | 32 | 692 |
| 2025-02-01T00:00:00 | 32 | 716 |
| 2025-03-01T00:00:00 | 26 | 721 |
| 2025-04-01T00:00:00 | 41 | 596 |
| 2025-05-01T00:00:00 | 41 | 792 |
| 2025-06-01T00:00:00 | 23 | 647 |
| 2025-07-01T00:00:00 | 25 | 617 |
| 2025-08-01T00:00:00 | 23 | 684 |
| 2025-09-01T00:00:00 | 26 | 675 |
| 2025-10-01T00:00:00 | 33 | 287 |
| 2025-11-01T00:00:00 | 23 | 0 |
| 2025-12-01T00:00:00 | 15 | 0 |
| 2026-01-01T00:00:00 | 279 | 0 |
| 2026-02-01T00:00:00 | 177 | 0 |
| 2026-03-01T00:00:00 | 223 | 0 |
| 2026-04-01T00:00:00 | 349 | 0 |
| 2026-05-01T00:00:00 | 177 | 0 |
| 2026-06-01T00:00:00 | 232 | 0 |
| 2026-07-01T00:00:00 | 383 | 0 |
| 2026-08-01T00:00:00 | 155 | 0 |
| 2026-09-01T00:00:00 | 553 | 0 |
| 2026-10-01T00:00:00 | 289 | 0 |
Additions of a product from category Protein supplements
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Protein supplements
Number of additions Protein supplements with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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