Contact lenses
The “Contact lenses” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Contact lenses – shopping list additions
14 662in Nov '25–Oct '26
↑ 60.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
99.9%
Ads 0% | Leaflets 0.1%1. “Contact lenses” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Contact lenses | Medicines | Dietary supplements and vitamins | Condoms |
|---|---|---|---|---|
| Nov '25 | 550 | 27013 | 4312 | 448 |
| Dec '25 | 683 | 37965 | 4065 | 493 |
| Jan '26 | 700 | 36497 | 5879 | 481 |
| Feb '26 | 572 | 32379 | 5415 | 756 |
| Mar '26 | 593 | 25929 | 7588 | 353 |
| Apr '26 | 658 | 24829 | 3865 | 367 |
| May '26 | 703 | 22724 | 4914 | 355 |
| Jun '26 | 1494 | 42527 | 4920 | 683 |
| Jul '26 | 2689 | 53807 | 7404 | 1169 |
| Aug '26 | 2517 | 49339 | 14412 | 1126 |
| Sep '26 | 1896 | 53263 | 13038 | 892 |
| Oct '26 | 1607 | 61554 | 14570 | 952 |
Contact lenses – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Contact lenses – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 68 |
| Feb | 60 |
| Mar | 61 |
| Apr | 72 |
| May | 77 |
| Jun | 126 |
| Jul | 184 |
| Aug | 178 |
| Sep | 133 |
| Oct | 114 |
| Nov | 58 |
| Dec | 68 |
Growth in Contact lenses is slower than in two of the three comparable subcategories: from November 2025 to October 2026, Contact lenses generated 14,662 additions to shopping lists in the Listonic and Moja Gazetka apps, up 60.3% year over year. By number of additions, it ranked third among the four subcategories in Health. The seasonal peak came in July (index 184), and the low was in November (58). Dailies was the most-added brand from November 2025 to October 2026, with 153 additions, followed by All Vue and Acuvue.
2. How do Poles plan to buy in the “Contact lenses” subcategory?
SourcesContact lenses – source mix
| Sources | Value |
|---|---|
| From leaflets | 14 |
| From ads | 1 |
| Organic | 14647 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Contact lenses | 0.1 | 0.01 | 99.89 |
| Medicines | 0.79 | 2 | 97.21 |
| Dietary supplements and vitamins | 5.4 | 16.31 | 78.29 |
| Condoms | 7.72 | 0.01 | 92.27 |
Contact lenses – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 0 | 1 | 549 |
| Dec '25 | 1 | 0 | 682 |
| Jan '26 | 0 | 0 | 700 |
| Feb '26 | 0 | 0 | 572 |
| Mar '26 | 3 | 0 | 590 |
| Apr '26 | 0 | 0 | 658 |
| May '26 | 0 | 0 | 703 |
| Jun '26 | 1 | 0 | 1493 |
| Jul '26 | 1 | 0 | 2688 |
| Aug '26 | 1 | 0 | 2516 |
| Sep '26 | 3 | 0 | 1893 |
| Oct '26 | 4 | 0 | 1603 |
Organic additions dominate in Contact lenses, while ads are an unused channel: from November 2025 to October 2026, organic additions accounted for 99.9% and leaflet-driven additions for 0.1%. There was 1 advertising-driven addition over the same period. The share of advertising-driven additions was lower than in Medicines and Dietary supplements and vitamins.
