Contact lenses
The “Contact lenses” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Contact lenses – shopping list additions
12 565in Sep '25–Aug '26
↑ 37.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/4
of 4 subcategoriesOrganic additions
99.9%
Ads 0% | Leaflets 0.1%1. “Contact lenses” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Contact lenses | Medicines | Dietary supplements and vitamins | Condoms |
|---|---|---|---|---|
| Sep '25 | 750 | 23377 | 4085 | 430 |
| Oct '25 | 656 | 21500 | 6355 | 377 |
| Nov '25 | 550 | 20569 | 6825 | 448 |
| Dec '25 | 683 | 28993 | 3240 | 493 |
| Jan '26 | 700 | 27406 | 7664 | 481 |
| Feb '26 | 572 | 23498 | 9126 | 756 |
| Mar '26 | 593 | 23080 | 16170 | 353 |
| Apr '26 | 658 | 23602 | 5198 | 367 |
| May '26 | 703 | 20689 | 5092 | 355 |
| Jun '26 | 1494 | 37626 | 6861 | 683 |
| Jul '26 | 2689 | 58579 | 11315 | 1169 |
| Aug '26 | 2517 | 55249 | 23039 | 1126 |
Contact lenses – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Contact lenses – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 75 |
| Feb | 66 |
| Mar | 66 |
| Apr | 79 |
| May | 84 |
| Jun | 138 |
| Jul | 202 |
| Aug | 195 |
| Sep | 84 |
| Oct | 72 |
| Nov | 64 |
| Dec | 75 |
Contact lenses grew, with cross-subcategory pace unavailable: over the 12-month window, the subcategory recorded 12,565 additions, and its year-over-year increase was 37.2%. Across complete months, monthly additions rose from 750 in September 2025 to 2,517 in August 2026.
2. How do Poles plan to buy in the “Contact lenses” subcategory?
SourcesContact lenses – source mix
| Sources | Value |
|---|---|
| From leaflets | 7 |
| From ads | 1 |
| Organic | 12557 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Contact lenses | 0.06 | 0.01 | 99.93 |
| Medicines | 0.93 | 1.06 | 98.01 |
| Dietary supplements and vitamins | 6.8 | 29.83 | 63.37 |
| Condoms | 8.11 | 0.01 | 91.88 |
Contact lenses – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 0 | 0 | 750 |
| Oct '25 | 0 | 0 | 656 |
| Nov '25 | 0 | 1 | 549 |
| Dec '25 | 1 | 0 | 682 |
| Jan '26 | 0 | 0 | 700 |
| Feb '26 | 0 | 0 | 572 |
| Mar '26 | 3 | 0 | 590 |
| Apr '26 | 0 | 0 | 658 |
| May '26 | 0 | 0 | 703 |
| Jun '26 | 1 | 0 | 1493 |
| Jul '26 | 1 | 0 | 2688 |
| Aug '26 | 1 | 0 | 2516 |
Brands from the “Contact lenses” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| All Vue | 83 | 0 | 19 |
| Dailies | 68 | 0 | 24 |
| Acuvue | 11 | 0 | 15 |
| B-Lens | 0 | 0 | 7 |
| Biotrue | 2 | 0 | 3 |
| SofLens | 4 | 0 | 1 |
| Biofinity | 0 | 0 | 4 |
| PureVision | 0 | 0 | 0 |
Contact lenses is overwhelmingly organic and its paid channel is unused: across the 12-month window, organic additions accounted for 99.9%, compared with 0.0% from ads and 0.1% from leaflets. The organic share was higher than in all three other subcategories, including the subcategory Medicines at 98.0%. Ads generated only 1 addition and represented 0.0% of the total, below two of the three other subcategories and equal to one; the subcategory Medicines recorded a 1.1% ad share.
