Dietary supplements and vitamins for children
The “Dietary supplements and vitamins for children” subcategory includes 15 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Dietary supplements and vitamins for children – shopping list additions
10 523in Nov '25–Oct '26
↑ 371.9% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
43.4%
Ads 48.9% | Leaflets 7.7%1. “Dietary supplements and vitamins for children” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Dietary supplements and vitamins for children | Dietary supplements and vitamins for adults | Protein supplements |
|---|---|---|---|
| Nov '25 | 98 | 3805 | 409 |
| Dec '25 | 84 | 3762 | 219 |
| Jan '26 | 579 | 4477 | 823 |
| Feb '26 | 410 | 4393 | 612 |
| Mar '26 | 407 | 6531 | 650 |
| Apr '26 | 350 | 2837 | 678 |
| May '26 | 263 | 3419 | 1232 |
| Jun '26 | 392 | 4030 | 498 |
| Jul '26 | 471 | 6672 | 261 |
| Aug '26 | 5649 | 8465 | 298 |
| Sep '26 | 1016 | 10885 | 1137 |
| Oct '26 | 804 | 13438 | 328 |
Dietary supplements and vitamins for children – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Dietary supplements and vitamins for children – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 86 |
| Feb | 66 |
| Mar | 64 |
| Apr | 38 |
| May | 32 |
| Jun | 43 |
| Jul | 47 |
| Aug | 538 |
| Sep | 146 |
| Oct | 87 |
| Nov | 27 |
| Dec | 25 |
It is growing faster than any of the comparable subcategories: from November 2025 to October 2026, Dietary supplements and vitamins for children was added to shopping lists in the Listonic and Moja Gazetka apps 10,523 times, up 371.9% year over year. By number of additions, it is the smallest of the three subcategories within Dietary supplements and vitamins. Bodymax was the most-added brand over that period, with 5,348 additions, followed by Juvit and ENTitis. The seasonal index peaks at 538 in August and hits a low of 25 in December.
2. How do Poles plan to buy in the “Dietary supplements and vitamins for children” subcategory?
SourcesDietary supplements and vitamins for children – source mix
| Sources | Value |
|---|---|
| From leaflets | 815 |
| From ads | 5140 |
| Organic | 4568 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Dietary supplements and vitamins for children | 7.74 | 48.85 | 43.41 |
| Dietary supplements and vitamins for adults | 3.97 | 11.08 | 84.95 |
| Protein supplements | 16.54 | 21.67 | 61.79 |
Dietary supplements and vitamins for children – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1 | 0 | 97 |
| Dec '25 | 0 | 0 | 84 |
| Jan '26 | 212 | 0 | 367 |
| Feb '26 | 79 | 0 | 331 |
| Mar '26 | 73 | 0 | 334 |
| Apr '26 | 98 | 0 | 252 |
| May '26 | 38 | 0 | 225 |
| Jun '26 | 80 | 1 | 311 |
| Jul '26 | 16 | 4 | 451 |
| Aug '26 | 86 | 4959 | 604 |
| Sep '26 | 118 | 149 | 749 |
| Oct '26 | 14 | 27 | 763 |
Advertising is the dominant source of additions and has the highest share among comparable subcategories: from November 2025 to October 2026, ad-driven additions accounted for 48.9%, organic additions for 43.4%, and leaflet-driven additions for 7.7%.
