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Brand Performance logo

Kitty

Cat litter
to receive information about changes in the popularity of this brand.

Kitty leads the Cat litter category with a 52.76% share over the last four weeks (9 brands compared).

Its monthly share for October 2026 was 52.79%, compared with 47.17% the month before.

Its highest monthly share in the period shown, 80.71%, came in February 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Cat litter
MarkaUdział procentowy
Kitty52.76%
Benek33.86%
K-Classic11.42%
Winston1.57%
Hilton0.39%
Cat's Best0.00%
Coshida0.00%
Greenwoods0.00%
Tigerino0.00%

Brand Kitty percentage share in the category Cat litter in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
52.76%Kitty
ALL BRANDS
Historical market share of brands in the Cat litter category (monthly)
MonthBenekCat's BestCoshidaGreenwoodsKittyTigerinoWinstonHiltonK-Classic
November 202451.61%0.00%0.00%0.00%16.13%0.00%6.45%0.00%25.81%
December 202443.90%0.00%0.00%0.00%24.39%0.00%4.88%2.44%24.39%
January 202511.11%0.00%0.00%0.00%5.56%0.00%0.00%2.78%80.56%
February 202530.61%0.00%0.00%0.00%16.33%0.00%0.00%2.04%51.02%
March 202520.00%0.00%0.00%0.00%48.89%0.00%0.00%4.44%26.67%
April 202557.14%0.00%0.00%0.00%7.14%0.00%0.00%7.14%28.57%
May 202530.19%0.00%0.00%0.00%49.06%0.00%0.00%3.77%16.98%
June 202510.61%0.00%6.06%0.00%42.42%0.00%0.00%1.52%39.39%
July 202530.65%0.00%0.00%0.00%30.65%0.00%3.23%8.06%27.42%
August 202547.06%0.00%2.94%0.00%47.06%0.00%0.00%0.00%2.94%
September 202517.05%0.00%10.23%0.00%25.00%0.00%0.00%7.95%39.77%
October 202523.38%0.00%1.30%0.00%50.65%0.00%0.00%3.90%20.78%
November 202518.13%0.00%0.63%0.00%34.38%0.00%0.63%15.63%30.63%
December 202515.46%0.00%0.00%0.00%47.34%0.00%0.48%4.83%31.88%
January 202610.06%0.00%11.01%0.00%31.45%0.00%0.00%10.69%36.79%
February 20268.27%0.00%0.00%0.00%80.71%0.00%0.00%4.72%6.30%
March 20269.43%0.00%8.49%0.00%53.30%0.00%0.00%10.38%18.40%
April 202621.59%0.00%0.57%0.00%47.73%0.00%0.00%3.41%26.70%
May 20267.28%0.00%0.33%0.00%63.25%0.00%0.00%4.97%24.17%
June 202615.57%0.00%0.94%0.00%38.21%0.47%0.00%7.08%37.74%
July 202626.42%0.00%0.00%0.00%45.12%0.00%0.00%5.28%23.17%
August 202633.73%0.00%0.00%0.00%32.14%0.00%0.79%1.98%31.35%
September 202626.89%0.00%0.00%0.00%47.17%0.00%0.00%1.42%24.53%
October 202633.09%0.00%0.00%0.00%52.79%0.00%1.86%1.86%10.41%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Cat litter category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
131.4 h(5 days)
Cat litter
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “For pets”
Cat food
Dog treats
Dog food
114.8 h (5 days)
115 h (5 days)
120.7 h (5 days)
Median of the For pets category: 120.7 h (5 days)
Cat litter
Cat treats
131.4 h (5 days)
356.5 h (15 days)
Real Purchase Rate – Annual data for the Cat litter subcategory compared with the other subcategories in For pets.
SubcategoryRPR (%)
Cat litter83%
Cat food83%
Dog food81%
Cat treats79%
Dog treats79%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Cat litter subcategory compared with the other subcategories in For pets.
Brand Loyalty Index (BLI) marki w kategorii Cat litter (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:001.60%
2024-12-01T00:00:002.03%
2025-01-01T00:00:008.14%
2025-02-01T00:00:003.22%
2025-03-01T00:00:003.16%
2025-04-01T00:00:000.97%
2025-05-01T00:00:004.00%
2025-06-01T00:00:005.13%
2025-07-01T00:00:004.59%
2025-08-01T00:00:002.47%
2025-09-01T00:00:006.21%
2025-10-01T00:00:004.62%
2025-11-01T00:00:009.06%
2025-12-01T00:00:008.64%
2026-01-01T00:00:0013.27%
2026-02-01T00:00:0012.78%
2026-03-01T00:00:0013.47%
2026-04-01T00:00:0010.68%
2026-05-01T00:00:0018.45%
2026-06-01T00:00:008.07%
2026-07-01T00:00:006.62%
2026-08-01T00:00:006.74%
2026-09-01T00:00:005.55%
2026-10-01T00:00:006.05%
4.50%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Cat litter added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Cat litter (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00311943
2024-12-01T00:00:00412021
2025-01-01T00:00:001441769
2025-02-01T00:00:00491524
2025-03-01T00:00:00451423
2025-04-01T00:00:00141437
2025-05-01T00:00:00531326
2025-06-01T00:00:00661286
2025-07-01T00:00:00621351
2025-08-01T00:00:00341379
2025-09-01T00:00:00881417
2025-10-01T00:00:00771666
2025-11-01T00:00:001601766
2025-12-01T00:00:002072395
2026-01-01T00:00:003182396
2026-02-01T00:00:002541988
2026-03-01T00:00:002121574
2026-04-01T00:00:001761648
2026-05-01T00:00:003021637
2026-06-01T00:00:002122628
2026-07-01T00:00:002463716
2026-08-01T00:00:002523741
2026-09-01T00:00:002123821
2026-10-01T00:00:002694445

Additions of a product from category Cat litter

Absolute data on adding products from category Cat litter with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
Number of additions Cat litter
Number of additions Cat litter with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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