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Sante

Crispbread and rusks
to receive information about changes in the popularity of this brand.

Sante ranks 4th of 7 brands in the Crispbread and rusks category with a 1.67% share over the last four weeks.

The category leader is Wasa with a 89.85% share.

Its monthly share for October 2026 was 1.59%, compared with 1.52% the month before.

Its highest monthly share in the period shown, 2.26%, came in December 2024.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Crispbread and rusks
MarkaUdział procentowy
Wasa89.85%
Mamut3.20%
Sonko3.06%
Sante1.67%
Pano1.11%
Dan Cake1.11%
Finn Crips0.00%

Brand Sante percentage share in the category Crispbread and rusks in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.67%Sante
ALL BRANDS
Historical market share of brands in the Crispbread and rusks category (monthly)
MonthWasaSonkoFinn CripsSantePanoDan CakeMamut
November 202493.35%3.76%0.00%1.73%0.29%0.00%0.87%
December 202489.68%2.58%0.00%2.26%0.97%0.00%4.52%
January 202588.44%3.77%0.00%1.18%0.47%0.00%6.13%
February 202592.88%3.26%0.00%1.19%0.30%0.00%2.37%
March 202586.19%4.14%0.00%1.66%0.83%6.35%0.83%
April 202583.64%4.36%0.00%1.45%0.36%6.91%3.27%
May 20254.44%0.09%0.00%0.11%0.00%95.30%0.07%
June 202592.70%2.92%0.00%1.82%0.00%1.09%1.46%
July 202593.97%2.01%0.00%1.15%1.44%0.00%1.44%
August 202590.63%3.82%0.00%2.08%1.04%0.00%2.43%
September 202584.19%2.90%0.00%0.97%9.35%0.65%1.94%
October 202593.67%2.85%0.00%1.58%0.00%0.00%1.90%
November 202510.55%0.34%0.00%0.17%0.08%88.39%0.47%
December 202521.84%0.51%0.00%0.34%0.26%75.51%1.54%
January 202661.51%1.44%0.00%1.08%23.38%0.00%12.59%
February 202684.23%4.46%0.00%2.08%6.55%0.00%2.68%
March 202684.32%2.43%0.00%1.35%0.27%7.57%4.05%
April 202676.04%1.67%0.00%1.67%7.80%0.84%11.98%
May 202691.93%1.75%0.00%1.75%0.70%0.35%3.51%
June 202686.74%1.10%0.00%1.66%4.05%2.21%4.24%
July 202691.64%2.52%0.00%1.46%0.66%1.86%1.86%
August 202687.23%2.91%0.00%1.68%0.56%1.90%5.71%
September 202673.41%10.75%0.00%1.52%9.31%0.85%4.15%
October 202691.35%3.19%0.00%1.59%1.14%0.57%2.16%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Crispbread and rusks category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
86.1 h(4 days)
Crispbread and rusks
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Breakfast products”
Plant-based pâtés
High-protein spreads and pâtés
Nut butters and protein spreads
Hummus
Sweet breakfast snacks
Crispbread and rusks
Peanut butters
Pates
Granola, muesli
Rolled oats
0 h
0 h
0 h
81 h (3 days)
84.2 h (4 days)
86.1 h (4 days)
87 h (4 days)
99.4 h (4 days)
103.8 h (4 days)
105.5 h (4 days)
Median of the Breakfast products category: 105.5 h (4 days)
Breakfast cereals
Porridge
Rice cakes, corn cakes
Vegan lard spreads
Chocolate and nut spreads
Plant-based spreads
109.2 h (5 days)
112.8 h (5 days)
144.1 h (6 days)
150 h (6 days)
156.8 h (7 days)
262.2 h (11 days)
Real Purchase Rate – Annual data for the Crispbread and rusks subcategory compared with the other subcategories in Breakfast products.
SubcategoryRPR (%)
High-protein spreads and pâtés97%
Hummus97%
Vegan lard spreads97%
Granola, muesli94%
Breakfast cereals94%
Rolled oats93%
Rice cakes, corn cakes92%
Plant-based spreads92%
Porridge91%
Sweet breakfast snacks91%
Chocolate and nut spreads91%
Peanut butters90%
Pates90%
Plant-based pâtés87%
Crispbread and rusks87%
Nut butters and protein spreads85%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Crispbread and rusks subcategory compared with the other subcategories in Breakfast products.
Brand Loyalty Index (BLI) marki w kategorii Crispbread and rusks (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0018.02%
2024-12-01T00:00:0013.99%
2025-01-01T00:00:0017.84%
2025-02-01T00:00:0017.47%
2025-03-01T00:00:0016.65%
2025-04-01T00:00:0013.65%
2025-05-01T00:00:0077.04%
2025-06-01T00:00:0015.94%
2025-07-01T00:00:0018.57%
2025-08-01T00:00:0015.28%
2025-09-01T00:00:0017.35%
2025-10-01T00:00:0016.27%
2025-11-01T00:00:0062.17%
2025-12-01T00:00:0036.64%
2026-01-01T00:00:0022.98%
2026-02-01T00:00:0016.31%
2026-03-01T00:00:0016.86%
2026-04-01T00:00:0017.12%
2026-05-01T00:00:0016.84%
2026-06-01T00:00:0017.34%
2026-07-01T00:00:0016.82%
2026-08-01T00:00:0019.80%
2026-09-01T00:00:0023.41%
2026-10-01T00:00:0018.42%
0.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Crispbread and rusks added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Crispbread and rusks (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:003461920
2024-12-01T00:00:003102216
2025-01-01T00:00:004242377
2025-02-01T00:00:003371929
2025-03-01T00:00:003622174
2025-04-01T00:00:002752015
2025-05-01T00:00:0056577343
2025-06-01T00:00:002741719
2025-07-01T00:00:003481874
2025-08-01T00:00:002881885
2025-09-01T00:00:003101787
2025-10-01T00:00:003161942
2025-11-01T00:00:0023603796
2025-12-01T00:00:0011723199
2026-01-01T00:00:005562419
2026-02-01T00:00:003362060
2026-03-01T00:00:003702194
2026-04-01T00:00:003592097
2026-05-01T00:00:002851692
2026-06-01T00:00:005433131
2026-07-01T00:00:007544482
2026-08-01T00:00:008934510
2026-09-01T00:00:0011815044
2026-10-01T00:00:008794772

Additions of a product from category Crispbread and rusks

Absolute data on adding products from category Crispbread and rusks with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Crispbread and rusks
Number of additions Crispbread and rusks with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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