Crispbread and rusks
The “Crispbread and rusks” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Crispbread and rusks – shopping list additions
36 429in Oct '25–Sep '26
↑ 24.3% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
88.1%
Ads 8.3% | Leaflets 3.6%1. “Crispbread and rusks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Crispbread and rusks | Sweet breakfast snacks | Rice cakes, corn cakes |
|---|---|---|---|
| Oct '25 | 1942 | 4775 | 4593 |
| Nov '25 | 3796 | 4225 | 4281 |
| Dec '25 | 3199 | 3312 | 3653 |
| Jan '26 | 2419 | 6918 | 6214 |
| Feb '26 | 2060 | 8473 | 5445 |
| Mar '26 | 2194 | 7523 | 5753 |
| Apr '26 | 2097 | 6624 | 5228 |
| May '26 | 1692 | 19018 | 5322 |
| Jun '26 | 3131 | 9523 | 8493 |
| Jul '26 | 4482 | 13594 | 12568 |
| Aug '26 | 4510 | 15476 | 12235 |
| Sep '26 | 4907 | 19673 | 14580 |
Crispbread and rusks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Crispbread and rusks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 88 |
| Feb | 73 |
| Mar | 80 |
| Apr | 75 |
| May | 165 |
| Jun | 89 |
| Jul | 116 |
| Aug | 117 |
| Sep | 122 |
| Oct | 73 |
| Nov | 104 |
| Dec | 99 |
Crispbread and rusks: 36 429 additions in the period, 24.3% YoY. Ranked 3 of 3 subcategories in the category.
2. How do Poles plan to buy in the “Crispbread and rusks” subcategory?
SourcesCrispbread and rusks – source mix
| Sources | Value |
|---|---|
| From leaflets | 1317 |
| From ads | 3011 |
| Organic | 32101 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Crispbread and rusks | 3.62 | 8.27 | 88.11 |
| Sweet breakfast snacks | 20.87 | 11.02 | 68.11 |
| Rice cakes, corn cakes | 6.28 | 0.21 | 93.51 |
Crispbread and rusks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 43 | 0 | 1899 |
| Nov '25 | 10 | 2089 | 1697 |
| Dec '25 | 8 | 884 | 2307 |
| Jan '26 | 227 | 6 | 2186 |
| Feb '26 | 168 | 2 | 1890 |
| Mar '26 | 146 | 1 | 2047 |
| Apr '26 | 95 | 1 | 2001 |
| May '26 | 47 | 0 | 1645 |
| Jun '26 | 143 | 5 | 2983 |
| Jul '26 | 43 | 3 | 4436 |
| Aug '26 | 72 | 10 | 4428 |
| Sep '26 | 315 | 10 | 4582 |
Brands from the “Crispbread and rusks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Wasa | 144 | 2 | 4920 |
| Dan Cake | 52 | 2988 | 16 |
| Pano | 298 | 0 | 32 |
| Mamut | 191 | 0 | 128 |
| Sonko | 121 | 0 | 119 |
| Sante | 6 | 0 | 89 |
| Finn Crips | 0 | 0 | 0 |
Source mix: organic 88.1%, from ads 8.3%, from leaflets 3.6%.
