Sweet breakfast snacks
The “Sweet breakfast snacks” subcategory includes 11 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sweet breakfast snacks – shopping list additions
119 134in Oct '25–Sep '26
↑ 106.5% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
68.1%
Ads 11% | Leaflets 20.9%1. “Sweet breakfast snacks” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sweet breakfast snacks | Rice cakes, corn cakes | Crispbread and rusks |
|---|---|---|---|
| Oct '25 | 4775 | 4593 | 1942 |
| Nov '25 | 4225 | 4281 | 3796 |
| Dec '25 | 3312 | 3653 | 3199 |
| Jan '26 | 6918 | 6214 | 2419 |
| Feb '26 | 8473 | 5445 | 2060 |
| Mar '26 | 7523 | 5753 | 2194 |
| Apr '26 | 6624 | 5228 | 2097 |
| May '26 | 19018 | 5322 | 1692 |
| Jun '26 | 9523 | 8493 | 3131 |
| Jul '26 | 13594 | 12568 | 4482 |
| Aug '26 | 15476 | 12235 | 4510 |
| Sep '26 | 19673 | 14580 | 4907 |
Sweet breakfast snacks – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sweet breakfast snacks – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 85 |
| Feb | 91 |
| Mar | 97 |
| Apr | 82 |
| May | 160 |
| Jun | 91 |
| Jul | 118 |
| Aug | 132 |
| Sep | 166 |
| Oct | 72 |
| Nov | 60 |
| Dec | 46 |
Sweet breakfast snacks: 119 134 additions in the period, 106.5% YoY. Ranked 1 of 3 subcategories in the category.
2. How do Poles plan to buy in the “Sweet breakfast snacks” subcategory?
SourcesSweet breakfast snacks – source mix
| Sources | Value |
|---|---|
| From leaflets | 24864 |
| From ads | 13133 |
| Organic | 81137 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sweet breakfast snacks | 20.87 | 11.02 | 68.11 |
| Rice cakes, corn cakes | 6.28 | 0.21 | 93.51 |
| Crispbread and rusks | 3.62 | 8.27 | 88.11 |
Sweet breakfast snacks – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 76 | 7 | 4692 |
| Nov '25 | 46 | 5 | 4174 |
| Dec '25 | 39 | 2 | 3271 |
| Jan '26 | 2236 | 7 | 4675 |
| Feb '26 | 2272 | 1656 | 4545 |
| Mar '26 | 2726 | 5 | 4792 |
| Apr '26 | 2040 | 15 | 4569 |
| May '26 | 3047 | 11314 | 4657 |
| Jun '26 | 1931 | 8 | 7584 |
| Jul '26 | 2791 | 52 | 10751 |
| Aug '26 | 2844 | 35 | 12597 |
| Sep '26 | 4816 | 27 | 14830 |
Brands from the “Sweet breakfast snacks” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| 7 Days | 7185 | 13176 | 14638 |
| Knoppers | 5550 | 2 | 12228 |
| Lubisie | 2747 | 2 | 8954 |
| Monte Snack | 1171 | 20 | 250 |
| Chipicao | 687 | 0 | 272 |
| Miami Mleczna Kanapka | 516 | 0 | 55 |
| BelVita | 1 | 0 | 112 |
| Dare | 35 | 0 | 0 |
| Pilos Mleczna Przerwa | 0 | 0 | 7 |
| Dan Cake | 1 | 0 | 2 |
Source mix: organic 68.1%, from ads 11%, from leaflets 20.9%.
