Oskroba
Breads and toast rollsOskroba ranks 2nd of 5 brands in the Breads and toast rolls category with a 11.68% share over the last four weeks.
The category leader is Dan Cake with a 82.78% share.
Its monthly share for October 2026 was 12.82%, compared with 8.07% the month before.
Its highest monthly share in the period shown, 70.27%, came in March 2025.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase52.5 h(2 days)
Breads and toast rolls
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Breads and toast rolls
Burger and hot dog buns
52.5 h (2 days)
101.3 h (4 days)
Median of the Baker's good category: 101.3 h (4 days)
Bagels, butter and milk rolls
147.5 h (6 days)
| Subcategory | RPR (%) |
|---|---|
| Burger and hot dog buns | 95% |
| Breads and toast rolls | 94% |
| Bagels, butter and milk rolls | 87% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 0.09% |
| 2024-12-01T00:00:00 | 0.09% |
| 2025-01-01T00:00:00 | 0.15% |
| 2025-02-01T00:00:00 | 0.11% |
| 2025-03-01T00:00:00 | 0.33% |
| 2025-04-01T00:00:00 | 0.24% |
| 2025-05-01T00:00:00 | 0.26% |
| 2025-06-01T00:00:00 | 0.13% |
| 2025-07-01T00:00:00 | 0.13% |
| 2025-08-01T00:00:00 | 0.19% |
| 2025-09-01T00:00:00 | 0.09% |
| 2025-10-01T00:00:00 | 0.11% |
| 2025-11-01T00:00:00 | 3.02% |
| 2025-12-01T00:00:00 | 1.17% |
| 2026-01-01T00:00:00 | 0.10% |
| 2026-02-01T00:00:00 | 0.68% |
| 2026-03-01T00:00:00 | 0.19% |
| 2026-04-01T00:00:00 | 23.79% |
| 2026-05-01T00:00:00 | 18.59% |
| 2026-06-01T00:00:00 | 0.24% |
| 2026-07-01T00:00:00 | 11.09% |
| 2026-08-01T00:00:00 | 6.46% |
| 2026-09-01T00:00:00 | 0.75% |
| 2026-10-01T00:00:00 | 1.12% |
1.00%
The indicator shows the difference between the last and first month within a selected range
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Breads and toast rolls with the brandAll additions Breads and toast rolls
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 23 | 25132 |
| 2024-12-01T00:00:00 | 20 | 23473 |
| 2025-01-01T00:00:00 | 37 | 25274 |
| 2025-02-01T00:00:00 | 23 | 21034 |
| 2025-03-01T00:00:00 | 74 | 22237 |
| 2025-04-01T00:00:00 | 49 | 20810 |
| 2025-05-01T00:00:00 | 54 | 20943 |
| 2025-06-01T00:00:00 | 24 | 18929 |
| 2025-07-01T00:00:00 | 26 | 19505 |
| 2025-08-01T00:00:00 | 39 | 20885 |
| 2025-09-01T00:00:00 | 19 | 20186 |
| 2025-10-01T00:00:00 | 26 | 23143 |
| 2025-11-01T00:00:00 | 641 | 21230 |
| 2025-12-01T00:00:00 | 257 | 21971 |
| 2026-01-01T00:00:00 | 24 | 24272 |
| 2026-02-01T00:00:00 | 140 | 20683 |
| 2026-03-01T00:00:00 | 40 | 20543 |
| 2026-04-01T00:00:00 | 6648 | 27950 |
| 2026-05-01T00:00:00 | 4154 | 22341 |
| 2026-06-01T00:00:00 | 89 | 37503 |
| 2026-07-01T00:00:00 | 7245 | 65322 |
| 2026-08-01T00:00:00 | 4200 | 65015 |
| 2026-09-01T00:00:00 | 471 | 62980 |
| 2026-10-01T00:00:00 | 780 | 69768 |
Additions of a product from category Breads and toast rolls
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Breads and toast rolls
Number of additions Breads and toast rolls with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
Want to increase your sales?Contact us
Stay up to date in the FMCG industry and shopping apps.Learn more with our newsletter.Subscribe to the newsletter
