Breads and toast rolls
The “Breads and toast rolls” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Breads and toast rolls – shopping list additions
459 578in Nov '25–Oct '26
↑ 75.7% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
94.7%
Ads 4.9% | Leaflets 0.4%1. “Breads and toast rolls” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Breads and toast rolls | Burger and hot dog buns | Bagels, butter and milk rolls |
|---|---|---|---|
| Nov '25 | 21230 | 12958 | 2124 |
| Dec '25 | 21971 | 11247 | 1718 |
| Jan '26 | 24272 | 10868 | 2400 |
| Feb '26 | 20683 | 9188 | 2027 |
| Mar '26 | 20543 | 8936 | 2049 |
| Apr '26 | 27950 | 9989 | 2209 |
| May '26 | 22341 | 9192 | 2868 |
| Jun '26 | 37503 | 18344 | 7630 |
| Jul '26 | 65322 | 25608 | 15163 |
| Aug '26 | 65015 | 26649 | 8394 |
| Sep '26 | 62980 | 22769 | 11208 |
| Oct '26 | 69768 | 25749 | 10298 |
Breads and toast rolls – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Breads and toast rolls – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 82 |
| Feb | 69 |
| Mar | 71 |
| Apr | 81 |
| May | 72 |
| Jun | 94 |
| Jul | 141 |
| Aug | 143 |
| Sep | 138 |
| Oct | 155 |
| Nov | 77 |
| Dec | 76 |
Breads and toast rolls saw an increase in additions: from November 2025 to October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 459,578 times. Over the same period, the number of additions rose 75.7% year over year. By number of additions, Breads and toast rolls was the largest of the three subcategories in the Bread category. Dan Cake was the most frequently added brand from November 2025 to October 2026, with 24,335 additions, followed by Oskroba and Schulstad.
2. How do Poles plan to buy in the “Breads and toast rolls” subcategory?
SourcesBreads and toast rolls – source mix
| Sources | Value |
|---|---|
| From leaflets | 1968 |
| From ads | 22419 |
| Organic | 435191 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Breads and toast rolls | 0.43 | 4.88 | 94.69 |
| Burger and hot dog buns | 1.7 | 8.45 | 89.85 |
| Bagels, butter and milk rolls | 2.87 | 28.4 | 68.73 |
Breads and toast rolls – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 5 | 619 | 20606 |
| Dec '25 | 2 | 244 | 21725 |
| Jan '26 | 40 | 8 | 24224 |
| Feb '26 | 165 | 7 | 20511 |
| Mar '26 | 377 | 27 | 20139 |
| Apr '26 | 110 | 6564 | 21276 |
| May '26 | 238 | 4056 | 18047 |
| Jun '26 | 239 | 13 | 37251 |
| Jul '26 | 117 | 6885 | 58320 |
| Aug '26 | 140 | 3826 | 61049 |
| Sep '26 | 232 | 99 | 62649 |
| Oct '26 | 303 | 71 | 69394 |
Organic additions dominated: from November 2025 to October 2026, they accounted for 94.7%, while ad-driven additions made up 4.9% and leaflet-driven additions 0.4%. The organic share was the highest among the subcategories compared.
