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Dan Cake

Breads and toast rolls
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Dan Cake leads the Breads and toast rolls category with a 82.78% share over the last four weeks (5 brands compared).

Its monthly share for October 2026 was 85.26%, compared with 90.23% the month before.

Its highest monthly share in the period shown, 99.77%, came in April 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Breads and toast rolls
MarkaUdział procentowy
Dan Cake82.78%
Oskroba11.68%
Schulstad5.54%
ECOR0.00%
Baule Volante0.00%

Brand Dan Cake percentage share in the category Breads and toast rolls in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
82.78%Dan Cake
ALL BRANDS
Historical market share of brands in the Breads and toast rolls category (monthly)
MonthDan CakeOskrobaECORBaule VolanteSchulstad
November 202456.52%34.78%0.00%0.00%8.70%
December 202460.00%40.00%0.00%0.00%0.00%
January 202572.97%24.32%0.00%0.00%2.70%
February 202552.17%34.78%0.00%0.00%13.04%
March 202522.97%70.27%0.00%0.00%6.76%
April 202522.45%69.39%0.00%0.00%8.16%
May 202520.37%68.52%0.00%0.00%11.11%
June 202562.50%25.00%0.00%0.00%12.50%
July 202565.38%19.23%0.00%0.00%15.38%
August 202528.21%64.10%0.00%0.00%7.69%
September 202521.05%52.63%0.00%0.00%26.32%
October 202553.85%26.92%0.00%0.00%19.23%
November 202597.35%1.87%0.00%0.00%0.78%
December 202596.11%3.89%0.00%0.00%0.00%
January 202654.17%41.67%0.00%0.00%4.17%
February 202668.57%31.43%0.00%0.00%0.00%
March 202650.00%50.00%0.00%0.00%0.00%
April 202699.77%0.23%0.00%0.00%0.00%
May 202699.69%0.26%0.00%0.00%0.05%
June 202694.38%5.62%0.00%0.00%0.00%
July 202699.75%0.19%0.00%0.00%0.06%
August 202699.05%0.81%0.00%0.00%0.14%
September 202690.23%8.07%0.00%0.00%1.70%
October 202685.26%12.82%0.00%0.00%1.92%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Breads and toast rolls category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
52.5 h(2 days)
Breads and toast rolls
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.
Comparison with the other subcategories in “Baker's good”
Breads and toast rolls
Burger and hot dog buns
52.5 h (2 days)
101.3 h (4 days)
Median of the Baker's good category: 101.3 h (4 days)
Bagels, butter and milk rolls
147.5 h (6 days)
Real Purchase Rate – Annual data for the Breads and toast rolls subcategory compared with the other subcategories in Baker's good.
SubcategoryRPR (%)
Burger and hot dog buns95%
Breads and toast rolls94%
Bagels, butter and milk rolls87%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Breads and toast rolls subcategory compared with the other subcategories in Baker's good.
Brand Loyalty Index (BLI) marki w kategorii Breads and toast rolls (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:000.09%
2024-12-01T00:00:000.09%
2025-01-01T00:00:000.15%
2025-02-01T00:00:000.11%
2025-03-01T00:00:000.33%
2025-04-01T00:00:000.24%
2025-05-01T00:00:000.26%
2025-06-01T00:00:000.13%
2025-07-01T00:00:000.13%
2025-08-01T00:00:000.19%
2025-09-01T00:00:000.09%
2025-10-01T00:00:000.11%
2025-11-01T00:00:003.02%
2025-12-01T00:00:001.17%
2026-01-01T00:00:000.10%
2026-02-01T00:00:000.68%
2026-03-01T00:00:000.19%
2026-04-01T00:00:0023.79%
2026-05-01T00:00:0018.59%
2026-06-01T00:00:000.24%
2026-07-01T00:00:0011.09%
2026-08-01T00:00:006.46%
2026-09-01T00:00:000.75%
2026-10-01T00:00:001.12%
1.00%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Breads and toast rolls added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Breads and toast rolls (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:002325132
2024-12-01T00:00:002023473
2025-01-01T00:00:003725274
2025-02-01T00:00:002321034
2025-03-01T00:00:007422237
2025-04-01T00:00:004920810
2025-05-01T00:00:005420943
2025-06-01T00:00:002418929
2025-07-01T00:00:002619505
2025-08-01T00:00:003920885
2025-09-01T00:00:001920186
2025-10-01T00:00:002623143
2025-11-01T00:00:0064121230
2025-12-01T00:00:0025721971
2026-01-01T00:00:002424272
2026-02-01T00:00:0014020683
2026-03-01T00:00:004020543
2026-04-01T00:00:00664827950
2026-05-01T00:00:00415422341
2026-06-01T00:00:008937503
2026-07-01T00:00:00724565322
2026-08-01T00:00:00420065015
2026-09-01T00:00:0047162980
2026-10-01T00:00:0078069768

Additions of a product from category Breads and toast rolls

Absolute data on adding products from category Breads and toast rolls with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Breads and toast rolls
Number of additions Breads and toast rolls with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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