Bagels, butter and milk rolls
The “Bagels, butter and milk rolls” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Bagels, butter and milk rolls – shopping list additions
68 088in Nov '25–Oct '26
↑ 160% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
68.7%
Ads 28.4% | Leaflets 2.9%1. “Bagels, butter and milk rolls” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Bagels, butter and milk rolls | Breads and toast rolls | Burger and hot dog buns |
|---|---|---|---|
| Nov '25 | 2124 | 21230 | 12958 |
| Dec '25 | 1718 | 21971 | 11247 |
| Jan '26 | 2400 | 24272 | 10868 |
| Feb '26 | 2027 | 20683 | 9188 |
| Mar '26 | 2049 | 20543 | 8936 |
| Apr '26 | 2209 | 27950 | 9989 |
| May '26 | 2868 | 22341 | 9192 |
| Jun '26 | 7630 | 37503 | 18344 |
| Jul '26 | 15163 | 65322 | 25608 |
| Aug '26 | 8394 | 65015 | 26649 |
| Sep '26 | 11208 | 62980 | 22769 |
| Oct '26 | 10298 | 69768 | 25749 |
Bagels, butter and milk rolls – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Bagels, butter and milk rolls – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 57 |
| Feb | 49 |
| Mar | 51 |
| Apr | 51 |
| May | 62 |
| Jun | 165 |
| Jul | 218 |
| Aug | 132 |
| Sep | 167 |
| Oct | 157 |
| Nov | 51 |
| Dec | 41 |
The Bagels, butter and milk rolls subcategory is growing faster than any other comparable subcategory: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 68,088 times. Its year-over-year growth over that period was 160.0%. By number of additions, it had the fewest of the three subcategories in the Bread category. Dan Cake was the brand added most often during the period (22,474 additions), followed by Goldähren and Trésors. The seasonal index peaks in July at 218 and reaches a low of 41 in December.
2. How do Poles plan to buy in the “Bagels, butter and milk rolls” subcategory?
SourcesBagels, butter and milk rolls – source mix
| Sources | Value |
|---|---|
| From leaflets | 1956 |
| From ads | 19336 |
| Organic | 46796 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Bagels, butter and milk rolls | 2.87 | 28.4 | 68.73 |
| Breads and toast rolls | 0.43 | 4.88 | 94.69 |
| Burger and hot dog buns | 1.7 | 8.45 | 89.85 |
Bagels, butter and milk rolls – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 4 | 351 | 1769 |
| Dec '25 | 0 | 66 | 1652 |
| Jan '26 | 143 | 4 | 2253 |
| Feb '26 | 76 | 2 | 1949 |
| Mar '26 | 75 | 2 | 1972 |
| Apr '26 | 65 | 0 | 2144 |
| May '26 | 109 | 473 | 2286 |
| Jun '26 | 236 | 2619 | 4775 |
| Jul '26 | 113 | 8346 | 6704 |
| Aug '26 | 389 | 1283 | 6722 |
| Sep '26 | 395 | 3815 | 6998 |
| Oct '26 | 351 | 2375 | 7572 |
Organic additions are the main source, and advertising has the highest share among comparable subcategories: from November 2025 to October 2026, organic additions accounted for 68.7% and advertising-driven additions for 28.4%. Leaflet-driven additions accounted for 2.9% over the same period.
