Bagels, butter and milk rolls
The “Bagels, butter and milk rolls” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Bagels, butter and milk rolls – shopping list additions
50 513in Sep '25–Aug '26
↑ 89.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
71.6%
Ads 26% | Leaflets 2.4%1. “Bagels, butter and milk rolls” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Bagels, butter and milk rolls | Breads and toast rolls | Burger and hot dog buns |
|---|---|---|---|
| Sep '25 | 1889 | 20186 | 7762 |
| Oct '25 | 2042 | 23143 | 9436 |
| Nov '25 | 2124 | 21230 | 12958 |
| Dec '25 | 1718 | 21971 | 11247 |
| Jan '26 | 2400 | 24272 | 10868 |
| Feb '26 | 2027 | 20683 | 9188 |
| Mar '26 | 2049 | 20543 | 8936 |
| Apr '26 | 2209 | 27950 | 9989 |
| May '26 | 2868 | 22341 | 9192 |
| Jun '26 | 7630 | 37503 | 18344 |
| Jul '26 | 15163 | 65322 | 25608 |
| Aug '26 | 8394 | 65015 | 26649 |
Bagels, butter and milk rolls – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Bagels, butter and milk rolls – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 70 |
| Feb | 60 |
| Mar | 62 |
| Apr | 62 |
| May | 75 |
| Jun | 202 |
| Jul | 266 |
| Aug | 161 |
| Sep | 59 |
| Oct | 70 |
| Nov | 63 |
| Dec | 51 |
Bagels, butter and milk rolls grew over the 12-month window: the subcategory recorded 50,513 additions over 12 months and 89.9% year-over-year growth. The pace cannot be compared with the other subcategories because no precomputed comparison is reported. Monthly additions rose from 1,889 in September 2025 to 8,394 in August 2026, after reaching 15,163 in July 2026.
2. How do Poles plan to buy in the “Bagels, butter and milk rolls” subcategory?
SourcesBagels, butter and milk rolls – source mix
| Sources | Value |
|---|---|
| From leaflets | 1216 |
| From ads | 13146 |
| Organic | 36151 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Bagels, butter and milk rolls | 2.41 | 26.02 | 71.57 |
| Breads and toast rolls | 0.41 | 6.01 | 93.58 |
| Burger and hot dog buns | 1.82 | 10.03 | 88.15 |
Bagels, butter and milk rolls – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 3 | 0 | 1886 |
| Oct '25 | 3 | 0 | 2039 |
| Nov '25 | 4 | 351 | 1769 |
| Dec '25 | 0 | 66 | 1652 |
| Jan '26 | 143 | 4 | 2253 |
| Feb '26 | 76 | 2 | 1949 |
| Mar '26 | 75 | 2 | 1972 |
| Apr '26 | 65 | 0 | 2144 |
| May '26 | 109 | 473 | 2286 |
| Jun '26 | 236 | 2619 | 4775 |
| Jul '26 | 113 | 8346 | 6704 |
| Aug '26 | 389 | 1283 | 6722 |
Brands from the “Bagels, butter and milk rolls” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Dan Cake | 554 | 13155 | 168 |
| Goldähren | 42 | 0 | 1 |
| Trésors | 42 | 0 | 0 |
| La Boulangère | 3 | 0 | 0 |
| Plony zbóż | 0 | 0 | 2 |
Organic additions dominate, while paid impulse is comparatively important: over the 12-month window, organic additions accounted for 71.6%, ads for 26.0%, and leaflets for 2.4%. The organic share was below both subcategory Burger and hot dog buns at 88.2% and subcategory Breads and toast rolls at 93.6%. The ad share was above both comparison points: 6.0% in subcategory Breads and toast rolls and 10.0% in subcategory Burger and hot dog buns.
