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Decomorreno

Cocoa powder
to receive information about changes in the popularity of this brand.

Decomorreno leads the Cocoa powder category with a 48.05% share over the last four weeks (7 brands compared).

Its monthly share for October 2026 was 25.20%, compared with 30.84% the month before.

Its highest monthly share in the period shown, 53.67%, came in December 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Cocoa powder
MarkaUdział procentowy
Decomorreno48.05%
Wedel32.65%
Magnetic13.88%
Dr. Oetker2.82%
Wawel2.39%
Castello0.22%
VanHouten0.00%

Brand Decomorreno percentage share in the category Cocoa powder in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
48.05%Decomorreno
ALL BRANDS
Historical market share of brands in the Cocoa powder category (monthly)
MonthDecomorrenoWawelCastelloDr. OetkerMagneticVanHoutenWedel
November 202429.00%0.47%2.35%1.98%13.75%0.00%52.45%
December 202433.10%1.15%1.95%3.89%8.59%0.00%51.32%
January 202510.79%0.08%3.09%0.92%19.65%0.00%65.47%
February 202513.56%0.32%1.16%1.47%15.98%0.00%67.51%
March 202514.25%0.33%2.65%4.23%13.34%0.00%65.20%
April 202526.23%3.93%2.19%8.09%3.61%0.00%55.96%
May 20259.82%2.91%3.83%0.46%3.53%0.00%79.45%
June 202517.21%0.17%2.07%1.20%3.27%0.00%76.08%
July 202510.17%0.38%1.15%0.77%7.49%0.00%80.04%
August 202512.88%0.36%1.07%1.97%4.29%0.00%79.43%
September 202513.53%0.33%0.00%0.83%11.22%0.00%74.09%
October 202521.05%0.32%0.00%1.75%1.75%0.00%75.12%
November 202532.18%5.40%0.31%0.92%8.25%0.00%52.95%
December 202553.67%4.83%0.07%1.44%3.31%0.00%36.67%
January 202614.92%2.34%0.45%0.33%1.56%0.00%80.40%
February 202616.28%2.44%0.33%0.33%13.40%0.00%67.22%
March 202639.40%0.85%0.11%9.27%8.08%0.00%42.28%
April 202631.30%1.99%0.50%0.87%5.84%0.00%59.50%
May 202622.66%1.27%0.28%0.99%5.67%0.00%69.12%
June 202620.77%0.12%0.23%0.70%0.23%0.00%77.93%
July 202621.55%1.69%0.60%0.50%2.98%0.00%72.69%
August 202621.39%0.00%0.91%0.91%12.32%0.00%64.47%
September 202630.84%1.54%0.29%0.22%7.27%0.00%59.84%
October 202625.20%1.28%0.07%0.43%10.14%0.00%62.88%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Cocoa powder category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
132.4 h(6 days)
Cocoa powder
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Tea, coffee and cocoa”
Coffee concentrates
Cappuccino
Coffee drinks and iced coffee
Grain coffee
Flavored and herbal teas
Instant coffee
Cocoa powder
0 h
31.2 h (1 day)
101.7 h (4 days)
106.9 h (4 days)
129.4 h (5 days)
130.6 h (5 days)
132.4 h (6 days)
Median of the Tea, coffee and cocoa category: 132.4 h (6 days)
Classic teas
Coffee in capsules
Coffee beans
Ground coffee
Instant cocoa
137.7 h (6 days)
151.9 h (6 days)
151.9 h (6 days)
823.3 h (34 days)
882.9 h (37 days)
Real Purchase Rate – Annual data for the Cocoa powder subcategory compared with the other subcategories in Tea, coffee and cocoa.
SubcategoryRPR (%)
Coffee in capsules93%
Instant cocoa92%
Flavored and herbal teas91%
Cocoa powder88%
Grain coffee88%
Classic teas87%
Instant coffee85%
Ground coffee85%
Coffee drinks and iced coffee81%
Cappuccino80%
Coffee beans79%
Coffee concentrates70%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Cocoa powder subcategory compared with the other subcategories in Tea, coffee and cocoa.
Brand Loyalty Index (BLI) marki w kategorii Cocoa powder (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:008.63%
2024-12-01T00:00:005.49%
2025-01-01T00:00:0010.23%
2025-02-01T00:00:009.41%
2025-03-01T00:00:0011.08%
2025-04-01T00:00:008.44%
2025-05-01T00:00:007.55%
2025-06-01T00:00:008.29%
2025-07-01T00:00:006.75%
2025-08-01T00:00:006.88%
2025-09-01T00:00:006.78%
2025-10-01T00:00:005.57%
2025-11-01T00:00:007.92%
2025-12-01T00:00:007.78%
2026-01-01T00:00:007.55%
2026-02-01T00:00:008.54%
2026-03-01T00:00:0014.06%
2026-04-01T00:00:007.82%
2026-05-01T00:00:008.52%
2026-06-01T00:00:007.03%
2026-07-01T00:00:005.50%
2026-08-01T00:00:006.75%
2026-09-01T00:00:006.07%
2026-10-01T00:00:005.12%
-3.50%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Cocoa powder added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Cocoa powder (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00106212305
2024-12-01T00:00:0087315911
2025-01-01T00:00:00119611695
2025-02-01T00:00:0095110103
2025-03-01T00:00:00120710891
2025-04-01T00:00:0091510844
2025-05-01T00:00:006528633
2025-06-01T00:00:005817009
2025-07-01T00:00:005217713
2025-08-01T00:00:005598124
2025-09-01T00:00:006068942
2025-10-01T00:00:0062711255
2025-11-01T00:00:0098212393
2025-12-01T00:00:00138817840
2026-01-01T00:00:0089811898
2026-02-01T00:00:0090310571
2026-03-01T00:00:00176912578
2026-04-01T00:00:0080510289
2026-05-01T00:00:007068287
2026-06-01T00:00:0085212124
2026-07-01T00:00:00100718295
2026-08-01T00:00:00132319609
2026-09-01T00:00:00136222442
2026-10-01T00:00:00140127342

Additions of a product from category Cocoa powder

Absolute data on adding products from category Cocoa powder with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Cocoa powder
Number of additions Cocoa powder with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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