Cocoa powder
The “Cocoa powder” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Cocoa powder – shopping list additions
166 826in Oct '25–Sep '26
↑ 35.4% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
83.2%
Ads 9.9% | Leaflets 6.9%1. “Cocoa powder” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Cocoa powder | Instant cocoa |
|---|---|---|
| Oct '25 | 11255 | 322 |
| Nov '25 | 12393 | 401 |
| Dec '25 | 17840 | 400 |
| Jan '26 | 11898 | 429 |
| Feb '26 | 10571 | 421 |
| Mar '26 | 12578 | 435 |
| Apr '26 | 10289 | 275 |
| May '26 | 8287 | 244 |
| Jun '26 | 12124 | 315 |
| Jul '26 | 18295 | 663 |
| Aug '26 | 19609 | 681 |
| Sep '26 | 21687 | 781 |
Cocoa powder – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Cocoa powder – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 98 |
| Feb | 86 |
| Mar | 97 |
| Apr | 87 |
| May | 70 |
| Jun | 79 |
| Jul | 108 |
| Aug | 115 |
| Sep | 127 |
| Oct | 92 |
| Nov | 102 |
| Dec | 140 |
Cocoa powder: 166 826 additions in the period, 35.4% YoY. Ranked 1 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Cocoa powder” subcategory?
SourcesCocoa powder – source mix
| Sources | Value |
|---|---|
| From leaflets | 11496 |
| From ads | 16493 |
| Organic | 138837 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Cocoa powder | 6.89 | 9.89 | 83.22 |
| Instant cocoa | 17.42 | 0.04 | 82.54 |
Cocoa powder – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 966 | 1113 | 9176 |
| Nov '25 | 1054 | 1267 | 10072 |
| Dec '25 | 1125 | 877 | 15838 |
| Jan '26 | 515 | 1607 | 9776 |
| Feb '26 | 1070 | 1360 | 8141 |
| Mar '26 | 1982 | 1406 | 9190 |
| Apr '26 | 764 | 1084 | 8441 |
| May '26 | 757 | 1144 | 6386 |
| Jun '26 | 739 | 1590 | 9795 |
| Jul '26 | 817 | 1658 | 15820 |
| Aug '26 | 726 | 1705 | 17178 |
| Sep '26 | 981 | 1682 | 19024 |
Brands from the “Cocoa powder” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Wedel | 301 | 5440 | 1788 |
| Decomorreno | 1714 | 1 | 1953 |
| Magnetic | 626 | 80 | 88 |
| Dr. Oetker | 159 | 16 | 75 |
| Wawel | 206 | 0 | 38 |
| Castello | 0 | 43 | 0 |
| VanHouten | 0 | 0 | 0 |
Source mix: organic 83.2%, from ads 9.9%, from leaflets 6.9%.
