Instant cocoa
The “Instant cocoa” subcategory includes 4 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Instant cocoa – shopping list additions
5 367in Oct '25–Sep '26
↑ 52.4% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
82.5%
Ads 0% | Leaflets 17.4%1. “Instant cocoa” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Instant cocoa | Cocoa powder |
|---|---|---|
| Oct '25 | 322 | 11255 |
| Nov '25 | 401 | 12393 |
| Dec '25 | 400 | 17840 |
| Jan '26 | 429 | 11898 |
| Feb '26 | 421 | 10571 |
| Mar '26 | 435 | 12578 |
| Apr '26 | 275 | 10289 |
| May '26 | 244 | 8287 |
| Jun '26 | 315 | 12124 |
| Jul '26 | 663 | 18295 |
| Aug '26 | 681 | 19609 |
| Sep '26 | 781 | 21687 |
Instant cocoa – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Instant cocoa – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 106 |
| Feb | 100 |
| Mar | 100 |
| Apr | 74 |
| May | 62 |
| Jun | 75 |
| Jul | 118 |
| Aug | 126 |
| Sep | 137 |
| Oct | 90 |
| Nov | 104 |
| Dec | 109 |
Instant cocoa: 5 367 additions in the period, 52.4% YoY. Ranked 2 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Instant cocoa” subcategory?
SourcesInstant cocoa – source mix
| Sources | Value |
|---|---|
| From leaflets | 935 |
| From ads | 2 |
| Organic | 4430 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Instant cocoa | 17.42 | 0.04 | 82.54 |
| Cocoa powder | 6.89 | 9.89 | 83.22 |
Instant cocoa – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 40 | 0 | 282 |
| Nov '25 | 85 | 0 | 316 |
| Dec '25 | 52 | 0 | 348 |
| Jan '26 | 55 | 1 | 373 |
| Feb '26 | 173 | 0 | 248 |
| Mar '26 | 158 | 0 | 277 |
| Apr '26 | 40 | 0 | 235 |
| May '26 | 42 | 0 | 202 |
| Jun '26 | 16 | 0 | 299 |
| Jul '26 | 40 | 0 | 623 |
| Aug '26 | 121 | 1 | 559 |
| Sep '26 | 113 | 0 | 668 |
Brands from the “Instant cocoa” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Puchatek | 62 | 2 | 1824 |
| Nesquik | 204 | 0 | 760 |
| Quick Cao | 617 | 0 | 63 |
| Johny Kakao | 0 | 0 | 0 |
Source mix: organic 82.5%, from ads 0%, from leaflets 17.4%.
