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Lay's Nature

Chips, crisps, popcorn, nachos
Lay's Nature logo
to receive information about changes in the popularity of this brand.

Lay's Nature ranks 18th of 20 brands in the Chips, crisps, popcorn, nachos category with a 0.03% share over the last four weeks.

The category leader is Lay's with a 31.47% share.

Its monthly share for October 2026 was 0.01%, compared with 0.01% the month before.

Its highest monthly share in the period shown, 0.29%, came in July 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Chips, crisps, popcorn, nachos
MarkaUdział procentowy
Lay's31.47%
Pringles18.64%
Cheetos12.70%
Crunchips8.36%
Monster Munch7.93%
Top chips7.05%
Przysnacki4.23%
Maczugi2.47%
Star2.04%
Wiejskie ziemniaczki1.61%
Mr. Snaki1.13%
Curly1.00%
Tygryski0.42%
Twistos0.31%
Doritos0.28%
Flipsy0.18%
Peppies0.14%
Lay's Nature0.03%
Chipsletten0.02%
Crusti Croc0.00%

Brand Lay's Nature percentage share in the category Chips, crisps, popcorn, nachos in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
0.03%Lay's Nature
ALL BRANDS
Historical market share of brands in the Chips, crisps, popcorn, nachos category (monthly)
MonthCheetosChipslettenCrunchipsLay'sMaczugiMonster MunchMr. SnakiPeppiesPringlesStarTop chipsTwistosWiejskie ziemniaczkiFlipsyTygryskiPrzysnackiCrusti CrocCurlyDoritosLay's Nature
November 202412.40%0.18%6.42%30.82%3.99%5.49%1.53%0.24%20.31%1.11%5.14%0.27%1.82%0.86%0.87%6.84%0.00%1.57%0.11%0.04%
December 202412.32%0.36%5.79%35.98%2.40%6.73%1.75%0.65%18.47%0.37%6.98%0.24%1.73%0.25%0.49%4.38%0.00%0.87%0.17%0.07%
January 202513.28%0.11%5.77%36.86%2.33%6.20%1.40%0.45%16.09%2.89%5.88%0.19%2.33%0.55%0.36%4.48%0.00%0.66%0.17%0.00%
February 202512.59%0.44%5.55%35.29%5.19%5.67%1.39%0.44%11.58%2.69%9.04%0.21%2.23%0.38%1.55%4.75%0.00%0.88%0.08%0.06%
March 202514.54%0.17%10.04%35.28%5.77%5.09%1.80%0.08%11.82%2.93%4.69%0.17%1.36%0.42%0.89%3.31%0.00%1.34%0.15%0.13%
April 202513.69%0.80%9.87%35.15%3.38%4.53%2.04%0.23%14.28%1.59%4.43%0.30%2.20%0.45%0.42%4.85%0.00%1.52%0.26%0.00%
May 20259.18%0.35%30.68%24.36%2.53%5.12%1.29%0.15%10.17%1.13%6.74%0.24%2.22%0.37%0.40%4.21%0.00%0.66%0.19%0.00%
June 20257.48%0.19%37.75%23.82%3.26%3.45%1.28%0.06%8.74%2.29%5.20%0.09%2.35%0.24%0.40%2.85%0.00%0.44%0.11%0.01%
July 202512.51%0.17%6.97%33.99%3.49%3.88%1.98%0.10%12.92%1.77%7.87%0.23%3.30%0.42%0.81%8.04%0.00%1.02%0.23%0.29%
August 202512.86%0.38%8.93%31.89%2.53%6.69%1.81%0.15%19.54%0.82%5.71%0.25%2.74%0.19%0.67%3.77%0.00%0.91%0.17%0.00%
September 20254.87%0.05%4.45%75.49%1.05%1.72%0.71%0.04%5.31%0.31%2.54%0.04%1.34%0.10%0.23%1.50%0.00%0.20%0.04%0.01%
October 20253.92%0.08%1.40%42.53%38.90%2.65%0.33%0.11%3.71%0.48%3.35%0.05%0.93%0.07%0.11%1.00%0.00%0.27%0.09%0.01%
November 20256.59%0.04%9.01%19.70%41.26%2.78%0.71%0.10%7.80%1.51%4.72%0.07%1.44%0.13%0.18%3.30%0.00%0.44%0.21%0.01%
December 20254.51%0.06%3.28%71.88%0.93%2.62%0.36%0.34%7.70%0.58%2.88%0.04%1.57%0.13%0.11%2.44%0.00%0.45%0.15%0.00%
January 202611.11%0.17%11.28%38.98%2.45%5.00%0.91%0.53%11.63%1.92%2.99%0.21%1.82%0.76%1.41%7.90%0.00%0.66%0.28%0.00%
February 20269.08%0.16%9.96%35.86%2.79%3.81%0.97%0.12%14.77%2.05%6.17%0.11%2.76%0.20%1.34%8.53%0.00%1.04%0.26%0.01%
March 202611.09%0.38%14.38%31.80%2.14%3.51%1.11%0.31%14.88%2.02%9.11%0.20%2.70%0.49%0.45%4.34%0.00%0.92%0.16%0.01%
April 202610.38%0.40%8.28%39.36%2.85%3.03%1.03%0.15%15.63%2.78%5.36%0.15%1.27%0.35%0.43%7.25%0.00%1.09%0.16%0.03%
May 202610.37%0.11%7.24%31.93%2.61%5.49%0.97%1.31%14.25%2.51%11.66%0.14%1.13%0.56%0.59%7.42%0.00%1.55%0.16%0.00%
June 202611.16%0.30%9.29%32.89%2.91%5.07%1.24%0.32%15.75%1.27%9.09%0.13%1.34%0.29%0.66%6.42%0.00%1.58%0.30%0.00%
July 202612.16%0.23%10.62%30.03%3.25%3.78%1.13%0.84%18.58%1.76%6.18%0.17%2.14%0.18%0.71%7.05%0.00%1.00%0.16%0.03%
August 202611.07%0.19%11.57%37.50%2.45%4.20%1.27%0.29%17.27%1.29%4.82%0.19%2.24%0.22%0.54%3.91%0.00%0.83%0.14%0.00%
September 202610.81%0.14%10.36%35.11%2.02%7.29%1.11%0.22%12.38%0.75%8.70%0.20%2.96%0.12%0.95%5.00%0.00%1.74%0.15%0.01%
October 202611.97%0.02%12.19%31.63%2.76%7.63%0.95%0.15%16.60%1.36%5.76%0.25%1.74%0.18%0.39%5.24%0.00%0.89%0.27%0.01%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Chips, crisps, popcorn, nachos category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
128.8 h(5 days)
Chips, crisps, popcorn, nachos
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Savory snacks”
Sticks, crackers
Chips, crisps, popcorn, nachos
103.7 h (4 days)
128.8 h (5 days)
Median of the Savory snacks category: 128.8 h (5 days)
Nuts
204.6 h (9 days)
Real Purchase Rate – Annual data for the Chips, crisps, popcorn, nachos subcategory compared with the other subcategories in Savory snacks.
SubcategoryRPR (%)
Sticks, crackers90%
Nuts90%
Chips, crisps, popcorn, nachos89%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Chips, crisps, popcorn, nachos subcategory compared with the other subcategories in Savory snacks.
Brand Loyalty Index (BLI) marki w kategorii Chips, crisps, popcorn, nachos (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:006.24%
2024-12-01T00:00:003.73%
2025-01-01T00:00:006.49%
2025-02-01T00:00:006.66%
2025-03-01T00:00:005.87%
2025-04-01T00:00:005.43%
2025-05-01T00:00:007.74%
2025-06-01T00:00:008.89%
2025-07-01T00:00:006.14%
2025-08-01T00:00:005.93%
2025-09-01T00:00:0013.57%
2025-10-01T00:00:0019.25%
2025-11-01T00:00:0013.54%
2025-12-01T00:00:0014.15%
2026-01-01T00:00:0018.83%
2026-02-01T00:00:0018.33%
2026-03-01T00:00:0018.68%
2026-04-01T00:00:0018.43%
2026-05-01T00:00:0018.07%
2026-06-01T00:00:0015.48%
2026-07-01T00:00:0015.23%
2026-08-01T00:00:0015.32%
2026-09-01T00:00:0018.17%
2026-10-01T00:00:0015.95%
9.80%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Chips, crisps, popcorn, nachos added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Chips, crisps, popcorn, nachos (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00548687847
2024-12-01T00:00:005886157986
2025-01-01T00:00:00528881434
2025-02-01T00:00:00524278751
2025-03-01T00:00:00471180243
2025-04-01T00:00:00426578523
2025-05-01T00:00:00620680182
2025-06-01T00:00:00702379026
2025-07-01T00:00:00479077960
2025-08-01T00:00:00475080108
2025-09-01T00:00:001111281876
2025-10-01T00:00:0022268115705
2025-11-01T00:00:001239191517
2025-12-01T00:00:0022749160785
2026-01-01T00:00:00869646193
2026-02-01T00:00:00804243874
2026-03-01T00:00:00737839498
2026-04-01T00:00:00874447453
2026-05-01T00:00:00709039237
2026-06-01T00:00:001148074179
2026-07-01T00:00:0015963104836
2026-08-01T00:00:0016002104443
2026-09-01T00:00:001765397137
2026-10-01T00:00:0017582110222

Additions of a product from category Chips, crisps, popcorn, nachos

Absolute data on adding products from category Chips, crisps, popcorn, nachos with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Chips, crisps, popcorn, nachos
Number of additions Chips, crisps, popcorn, nachos with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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