Sticks, crackers
The “Sticks, crackers” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sticks, crackers – shopping list additions
213 876in Sep '25–Aug '26
↑ 28.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
92.7%
Ads 0% | Leaflets 7.3%1. “Sticks, crackers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sticks, crackers | Chips, crisps, popcorn, nachos | Nuts |
|---|---|---|---|
| Sep '25 | 11293 | 81876 | 5074 |
| Oct '25 | 13208 | 115705 | 6246 |
| Nov '25 | 13142 | 91517 | 6427 |
| Dec '25 | 24083 | 160785 | 9642 |
| Jan '26 | 14341 | 46193 | 7336 |
| Feb '26 | 13189 | 43874 | 6367 |
| Mar '26 | 13427 | 39498 | 6962 |
| Apr '26 | 14437 | 47453 | 6840 |
| May '26 | 12089 | 39237 | 4986 |
| Jun '26 | 22508 | 74179 | 12327 |
| Jul '26 | 31291 | 104836 | 16393 |
| Aug '26 | 30868 | 104443 | 14838 |
Sticks, crackers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sticks, crackers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 87 |
| Feb | 80 |
| Mar | 81 |
| Apr | 89 |
| May | 79 |
| Jun | 109 |
| Jul | 138 |
| Aug | 137 |
| Sep | 71 |
| Oct | 84 |
| Nov | 90 |
| Dec | 157 |
Sticks, crackers is growing, but its standing against the other subcategories cannot be established: over the 12 months ending August 2026, the subcategory generated 213,876 additions over 12 months. Its additions increased by 28.9% year over year. The supplied data does not include the precomputed comparison of its growth with the other subcategories.
2. How do Poles plan to buy in the “Sticks, crackers” subcategory?
SourcesSticks, crackers – source mix
| Sources | Value |
|---|---|
| From leaflets | 15655 |
| From ads | 57 |
| Organic | 198164 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sticks, crackers | 7.32 | 0.03 | 92.65 |
| Chips, crisps, popcorn, nachos | 9.88 | 9.65 | 80.47 |
| Nuts | 9.87 | 4.18 | 85.95 |
Sticks, crackers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 430 | 0 | 10863 |
| Oct '25 | 357 | 10 | 12841 |
| Nov '25 | 1078 | 4 | 12060 |
| Dec '25 | 1780 | 4 | 22299 |
| Jan '26 | 1341 | 6 | 12994 |
| Feb '26 | 1535 | 4 | 11650 |
| Mar '26 | 1286 | 1 | 12140 |
| Apr '26 | 1417 | 0 | 13020 |
| May '26 | 1553 | 4 | 10532 |
| Jun '26 | 1510 | 1 | 20997 |
| Jul '26 | 1835 | 11 | 29445 |
| Aug '26 | 1533 | 12 | 29323 |
Brands from the “Sticks, crackers” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Lajkonik | 6634 | 11 | 6601 |
| Beskidzkie | 3734 | 13 | 2386 |
| 7 Days Bake Rolls | 575 | 0 | 2273 |
| Lay's Oven Baked | 854 | 0 | 1773 |
| Top | 287 | 0 | 190 |
| Sunbites | 54 | 0 | 103 |
| Felix | 42 | 0 | 86 |
| Crusti Croc | 0 | 0 | 0 |
Organic additions dominate, while advertising is barely used: across the 12 months ending August 2026, the subcategory recorded 92.7% organic additions, 0.0% from ads and 7.3% from leaflets. Its organic share was higher than in both other subcategories: 80.5% in the subcategory Chips, crisps, popcorn, nachos and 86.0% in the subcategory Nuts. Advertising is underused relative to both other subcategories, contributing only 57 additions across 12 months.
