Sticks, crackers
The “Sticks, crackers” subcategory includes 8 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sticks, crackers – shopping list additions
257 387in Nov '25–Oct '26
↑ 55.2% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
92.7%
Ads 0% | Leaflets 7.3%1. “Sticks, crackers” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sticks, crackers | Chips, crisps, popcorn, nachos | Nuts |
|---|---|---|---|
| Nov '25 | 13142 | 91517 | 6427 |
| Dec '25 | 24083 | 160785 | 9642 |
| Jan '26 | 14341 | 46193 | 7336 |
| Feb '26 | 13189 | 43874 | 6367 |
| Mar '26 | 13427 | 39498 | 6962 |
| Apr '26 | 14437 | 47453 | 6840 |
| May '26 | 12089 | 39237 | 4986 |
| Jun '26 | 22508 | 74179 | 12327 |
| Jul '26 | 31291 | 104836 | 16393 |
| Aug '26 | 30868 | 104443 | 14838 |
| Sep '26 | 31688 | 97137 | 14738 |
| Oct '26 | 36324 | 110222 | 15806 |
Sticks, crackers – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sticks, crackers – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 78 |
| Feb | 72 |
| Mar | 72 |
| Apr | 80 |
| May | 71 |
| Jun | 98 |
| Jul | 123 |
| Aug | 123 |
| Sep | 122 |
| Oct | 140 |
| Nov | 80 |
| Dec | 141 |
Sticks, crackers are growing faster than the Chips, crisps, puffed snacks and nachos subcategory: from November 2025 to October 2026, they were added to shopping lists in Listonic and Moja Gazetka 257,387 times. Over the same period, the number of additions rose 55.2% year over year. By number of additions, Sticks, crackers ranked second among the three subcategories in Savory snacks. Lajkonik was the most-added brand during the period (15,846 additions), followed by Beskidzkie and 7 Days Bake Rolls. The seasonal peak came in December (index 141), with a low in May (71).
2. How do Poles plan to buy in the “Sticks, crackers” subcategory?
SourcesSticks, crackers – source mix
| Sources | Value |
|---|---|
| From leaflets | 18671 |
| From ads | 89 |
| Organic | 238627 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sticks, crackers | 7.25 | 0.03 | 92.72 |
| Chips, crisps, popcorn, nachos | 11.02 | 4.89 | 84.09 |
| Nuts | 9.99 | 3.52 | 86.49 |
Sticks, crackers – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1078 | 4 | 12060 |
| Dec '25 | 1780 | 4 | 22299 |
| Jan '26 | 1341 | 6 | 12994 |
| Feb '26 | 1535 | 4 | 11650 |
| Mar '26 | 1286 | 1 | 12140 |
| Apr '26 | 1417 | 0 | 13020 |
| May '26 | 1553 | 4 | 10532 |
| Jun '26 | 1510 | 1 | 20997 |
| Jul '26 | 1835 | 11 | 29445 |
| Aug '26 | 1533 | 12 | 29323 |
| Sep '26 | 1891 | 32 | 29765 |
| Oct '26 | 1912 | 10 | 34402 |
Advertising is an unused channel for Sticks, crackers: from November 2025 to October 2026, there were 89 ad-driven additions. Over the same period, organic additions accounted for 92.7%, while leaflet-driven additions made up 7.3%. Advertising's share was lower than in Nuts.
