Nuts
The “Nuts” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Nuts – shopping list additions
103 438in Sep '25–Aug '26
↑ 37.2% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/3
of 3 subcategoriesOrganic additions
86%
Ads 4.2% | Leaflets 9.9%1. “Nuts” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Nuts | Chips, crisps, popcorn, nachos | Sticks, crackers |
|---|---|---|---|
| Sep '25 | 5074 | 81876 | 11293 |
| Oct '25 | 6246 | 115705 | 13208 |
| Nov '25 | 6427 | 91517 | 13142 |
| Dec '25 | 9642 | 160785 | 24083 |
| Jan '26 | 7336 | 46193 | 14341 |
| Feb '26 | 6367 | 43874 | 13189 |
| Mar '26 | 6962 | 39498 | 13427 |
| Apr '26 | 6840 | 47453 | 14437 |
| May '26 | 4986 | 39237 | 12089 |
| Jun '26 | 12327 | 74179 | 22508 |
| Jul '26 | 16393 | 104836 | 31291 |
| Aug '26 | 14838 | 104443 | 30868 |
Nuts – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Nuts – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 94 |
| Feb | 83 |
| Mar | 88 |
| Apr | 88 |
| May | 74 |
| Jun | 119 |
| Jul | 147 |
| Aug | 140 |
| Sep | 69 |
| Oct | 84 |
| Nov | 90 |
| Dec | 124 |
Nuts is the fastest-growing subcategory: it recorded 103,438 additions over 12 months, with growth of 37.2% year over year. This pace was above Chips, crisps, popcorn, nachos at 28.9% and Sticks, crackers at -8.2%.
2. How do Poles plan to buy in the “Nuts” subcategory?
SourcesNuts – source mix
| Sources | Value |
|---|---|
| From leaflets | 10205 |
| From ads | 4326 |
| Organic | 88907 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Nuts | 9.87 | 4.18 | 85.95 |
| Chips, crisps, popcorn, nachos | 9.88 | 9.65 | 80.47 |
| Sticks, crackers | 7.32 | 0.03 | 92.65 |
Nuts – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 157 | 16 | 4901 |
| Oct '25 | 330 | 21 | 5895 |
| Nov '25 | 758 | 9 | 5660 |
| Dec '25 | 966 | 16 | 8660 |
| Jan '26 | 1066 | 23 | 6247 |
| Feb '26 | 643 | 5 | 5719 |
| Mar '26 | 1102 | 7 | 5853 |
| Apr '26 | 916 | 5 | 5919 |
| May '26 | 366 | 6 | 4614 |
| Jun '26 | 1508 | 2191 | 8628 |
| Jul '26 | 1190 | 2000 | 13203 |
| Aug '26 | 1203 | 27 | 13608 |
Brands from the “Nuts” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Bakalland | 45 | 4191 | 56 |
| Felix | 1473 | 1 | 521 |
| Alesto | 1734 | 0 | 141 |
| NicNac's | 849 | 0 | 698 |
| Top | 208 | 0 | 26 |
| Beskidzkie | 81 | 0 | 24 |
| Sante | 28 | 0 | 4 |
| Helio | 3 | 0 | 1 |
| Kresto | 0 | 0 | 0 |
Nuts is organic-led, with advertising positioned between the other subcategories: over the same 12-month window, organic additions accounted for 86.0%, leaflet-driven additions for 9.9%, and ad-driven additions for 4.2%. The organic share was higher than in one of the two other subcategories and lower than in one; the ad share sat between Sticks, crackers at 0.0% and Chips, crisps, popcorn, nachos at 9.7%.
