Oils
The “Oils” subcategory includes 16 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Oils – shopping list additions
541 956in Sep '25–Aug '26
↑ 32.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
82.4%
Ads 9.2% | Leaflets 8.4%1. “Oils” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Oils | Olive oils | Vinegars |
|---|---|---|---|
| Sep '25 | 28889 | 15418 | 13960 |
| Oct '25 | 33986 | 16189 | 15014 |
| Nov '25 | 34344 | 16382 | 13708 |
| Dec '25 | 41434 | 16292 | 20168 |
| Jan '26 | 41554 | 21355 | 15604 |
| Feb '26 | 40636 | 17000 | 13714 |
| Mar '26 | 43622 | 17783 | 14972 |
| Apr '26 | 33614 | 17748 | 14979 |
| May '26 | 30940 | 15478 | 12374 |
| Jun '26 | 55114 | 25960 | 22118 |
| Jul '26 | 77645 | 37863 | 41358 |
| Aug '26 | 80178 | 41275 | 41269 |
Oils – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Oils – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 103 |
| Feb | 96 |
| Mar | 99 |
| Apr | 85 |
| May | 77 |
| Jun | 103 |
| Jul | 136 |
| Aug | 141 |
| Sep | 76 |
| Oct | 87 |
| Nov | 89 |
| Dec | 108 |
Oils is growing, but its relative pace is unavailable: over the 12-month window, 541,956 additions were recorded, with 32.9% year-over-year growth. The supplied data does not include the precomputed comparison verdict or growth rank, so the pace versus the subcategories Vinegars and Olive oils cannot be stated.
2. How do Poles plan to buy in the “Oils” subcategory?
SourcesOils – source mix
| Sources | Value |
|---|---|
| From leaflets | 45539 |
| From ads | 49671 |
| Organic | 446746 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Oils | 8.4 | 9.17 | 82.43 |
| Olive oils | 9.14 | 15.09 | 75.77 |
| Vinegars | 2.89 | 1.09 | 96.02 |
Oils – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 280 | 2074 | 26535 |
| Oct '25 | 293 | 2972 | 30721 |
| Nov '25 | 238 | 4724 | 29382 |
| Dec '25 | 398 | 2408 | 38628 |
| Jan '26 | 6058 | 3489 | 32007 |
| Feb '26 | 6838 | 3147 | 30651 |
| Mar '26 | 7691 | 4820 | 31111 |
| Apr '26 | 3197 | 4521 | 25896 |
| May '26 | 4091 | 3378 | 23471 |
| Jun '26 | 3346 | 11814 | 39954 |
| Jul '26 | 6877 | 3201 | 67567 |
| Aug '26 | 6232 | 3123 | 70823 |
Brands from the “Oils” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Kujawski | 21051 | 3030 | 19062 |
| Oliwier | 313 | 8000 | 11247 |
| Olej Polski | 2773 | 15663 | 582 |
| Wyborny | 15180 | 2 | 2684 |
| Wielkopolski | 4020 | 4066 | 1450 |
| Beskidzki | 1521 | 1318 | 544 |
| Wilmar Złoty Rzepak | 1437 | 0 | 49 |
| Oleo | 232 | 1 | 43 |
| Rapso | 5 | 0 | 101 |
| Bartek | 11 | 0 | 19 |
Organic is the dominant source, while paid activity is mid-ranked: across the same 12-month window, organic additions accounted for 82.4%, compared with 9.2% from ads and 8.4% from leaflets. The organic share was higher than in the subcategory Olive oils and lower than in the subcategory Vinegars. The ad share falls between the subcategory Vinegars at 1.1% and the subcategory Olive oils at 15.1%, so it is neither the highest nor lowest among the three subcategories.
