Oils
The “Oils” subcategory includes 16 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Oils – shopping list additions
650 314in Nov '25–Oct '26
↑ 60.9% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
82.8%
Ads 8.2% | Leaflets 8.9%1. “Oils” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Oils | Olive oils | Vinegars |
|---|---|---|---|
| Nov '25 | 34344 | 16382 | 13708 |
| Dec '25 | 41434 | 16292 | 20168 |
| Jan '26 | 41554 | 21355 | 15604 |
| Feb '26 | 40636 | 17000 | 13714 |
| Mar '26 | 43622 | 17783 | 14972 |
| Apr '26 | 33614 | 17748 | 14979 |
| May '26 | 30940 | 15478 | 12374 |
| Jun '26 | 55114 | 25960 | 22118 |
| Jul '26 | 77645 | 37863 | 41358 |
| Aug '26 | 80178 | 41275 | 41269 |
| Sep '26 | 81277 | 37645 | 36239 |
| Oct '26 | 89956 | 40694 | 39292 |
Oils – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Oils – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 93 |
| Feb | 86 |
| Mar | 89 |
| Apr | 76 |
| May | 70 |
| Jun | 93 |
| Jul | 122 |
| Aug | 127 |
| Sep | 125 |
| Oct | 141 |
| Nov | 81 |
| Dec | 97 |
Oils is the fastest-growing comparable subcategory: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 650,314 times, up 60.9% year over year. By number of additions, Oils ranks first among the three subcategories in the Oils, vinegars category. Seasonally, the index peaks in October at 141 and bottoms out in May at 70. From November 2025 to October 2026, Kujawski was the most-added brand, with 49,817 additions, followed by Wyborny and Oliwier.
2. How do Poles plan to buy in the “Oils” subcategory?
SourcesOils – source mix
| Sources | Value |
|---|---|
| From leaflets | 58113 |
| From ads | 53509 |
| Organic | 538692 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Oils | 8.94 | 8.23 | 82.83 |
| Olive oils | 9.27 | 14.7 | 76.03 |
| Vinegars | 2.71 | 1.06 | 96.23 |
Oils – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 238 | 4724 | 29382 |
| Dec '25 | 398 | 2408 | 38628 |
| Jan '26 | 6058 | 3489 | 32007 |
| Feb '26 | 6838 | 3147 | 30651 |
| Mar '26 | 7691 | 4820 | 31111 |
| Apr '26 | 3197 | 4521 | 25896 |
| May '26 | 4091 | 3378 | 23471 |
| Jun '26 | 3346 | 11814 | 39954 |
| Jul '26 | 6877 | 3201 | 67567 |
| Aug '26 | 6232 | 3123 | 70823 |
| Sep '26 | 6391 | 4898 | 69988 |
| Oct '26 | 6756 | 3986 | 79214 |
Organic additions dominate Oils’ source mix: from November 2025 to October 2026, they accounted for 82.8%, while leaflet-driven additions made up 8.9% and ad-driven additions 8.2%. Over the same period, Oils had a lower organic share than Vinegars (96.2%).
