Sanitary pads, tampons, panty liners and period underwear
The “Sanitary pads, tampons, panty liners and period underwear” subcategory includes 12 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sanitary pads, tampons, panty liners and period underwear – shopping list additions
312 799in Oct '25–Sep '26
↑ 41.3% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
93.5%
Ads 3.4% | Leaflets 3.1%1. “Sanitary pads, tampons, panty liners and period underwear” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sanitary pads, tampons, panty liners and period underwear | Intimate hygiene washes, foams and gels |
|---|---|---|
| Oct '25 | 17677 | 2395 |
| Nov '25 | 17528 | 2453 |
| Dec '25 | 18998 | 2555 |
| Jan '26 | 21108 | 2891 |
| Feb '26 | 17201 | 2612 |
| Mar '26 | 26652 | 16166 |
| Apr '26 | 17535 | 2630 |
| May '26 | 16825 | 2815 |
| Jun '26 | 30724 | 4716 |
| Jul '26 | 43884 | 7028 |
| Aug '26 | 44634 | 6756 |
| Sep '26 | 40033 | 6574 |
Sanitary pads, tampons, panty liners and period underwear – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sanitary pads, tampons, panty liners and period underwear – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 95 |
| Feb | 79 |
| Mar | 102 |
| Apr | 82 |
| May | 78 |
| Jun | 110 |
| Jul | 142 |
| Aug | 143 |
| Sep | 128 |
| Oct | 68 |
| Nov | 83 |
| Dec | 89 |
Sanitary pads, tampons and panty liners are growing more slowly than Intimate hygiene liquids, foams and gels: from October 2025 to September 2026, the subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 312,799 times. Over the same period, year-over-year growth was 41.3%. By number of additions, it was the larger of the two subcategories in Intimate hygiene. Bella was the most-added brand from October 2025 to September 2026, with 28,119 additions, followed by Always and Femina. The seasonal index peaks at 143 in August and reaches a low of 68 in October.
2. How do Poles plan to buy in the “Sanitary pads, tampons, panty liners and period underwear” subcategory?
SourcesSanitary pads, tampons, panty liners and period underwear – source mix
| Sources | Value |
|---|---|
| From leaflets | 9659 |
| From ads | 10614 |
| Organic | 292526 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sanitary pads, tampons, panty liners and period underwear | 3.09 | 3.39 | 93.52 |
| Intimate hygiene washes, foams and gels | 4.35 | 23.08 | 72.57 |
Sanitary pads, tampons, panty liners and period underwear – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 42 | 1 | 17634 |
| Nov '25 | 39 | 107 | 17382 |
| Dec '25 | 59 | 3 | 18936 |
| Jan '26 | 1354 | 7 | 19747 |
| Feb '26 | 1370 | 1 | 15830 |
| Mar '26 | 1228 | 9490 | 15934 |
| Apr '26 | 1088 | 0 | 16447 |
| May '26 | 607 | 0 | 16218 |
| Jun '26 | 1234 | 2 | 29488 |
| Jul '26 | 1030 | 423 | 42431 |
| Aug '26 | 739 | 344 | 43551 |
| Sep '26 | 869 | 236 | 38928 |
Sanitary pads, tampons and panty liners rely primarily on organic additions: from October 2025 to September 2026, organic additions accounted for 93.5% of additions, ads for 3.4%, and leaflet-driven additions for 3.1%. Over the same period, the organic share was higher than in Intimate hygiene liquids, foams and gels.
