Intimate hygiene washes, foams and gels
The “Intimate hygiene washes, foams and gels” subcategory includes 14 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Intimate hygiene washes, foams and gels – shopping list additions
68 639in Nov '25–Oct '26
↑ 121.7% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
69.4%
Ads 26.1% | Leaflets 4.4%1. “Intimate hygiene washes, foams and gels” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Intimate hygiene washes, foams and gels | Sanitary pads, tampons, panty liners and period underwear |
|---|---|---|
| Nov '25 | 2535 | 17528 |
| Dec '25 | 2621 | 18998 |
| Jan '26 | 3192 | 21108 |
| Feb '26 | 2754 | 17201 |
| Mar '26 | 20494 | 26652 |
| Apr '26 | 2717 | 17535 |
| May '26 | 2815 | 16825 |
| Jun '26 | 4716 | 30724 |
| Jul '26 | 7031 | 43884 |
| Aug '26 | 6756 | 44634 |
| Sep '26 | 6574 | 40033 |
| Oct '26 | 6434 | 52579 |
Intimate hygiene washes, foams and gels – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Intimate hygiene washes, foams and gels – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 74 |
| Feb | 63 |
| Mar | 280 |
| Apr | 64 |
| May | 67 |
| Jun | 87 |
| Jul | 118 |
| Aug | 114 |
| Sep | 108 |
| Oct | 108 |
| Nov | 52 |
| Dec | 65 |
Growth is the fastest among the comparable subcategories: from November 2025 to October 2026, Intimate hygiene washes, foams and gels was added to shopping lists in the Listonic and Moja Gazetka apps 68,639 times. Over the same period, year-over-year growth was 121.7%, compared with 53.5% for sanitary pads, tampons, liners and period underwear. Of the two subcategories in Intimate hygiene, it had the lower number of additions. The seasonal index peaks in March at 280 and reaches a low of 52 in November. From November 2025 to October 2026, Lactacyd was the most frequently added brand, with 1,837 additions, followed by Ziaja and Femina.
2. How do Poles plan to buy in the “Intimate hygiene washes, foams and gels” subcategory?
SourcesIntimate hygiene washes, foams and gels – source mix
| Sources | Value |
|---|---|
| From leaflets | 3043 |
| From ads | 17939 |
| Organic | 47657 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Intimate hygiene washes, foams and gels | 4.43 | 26.14 | 69.43 |
| Sanitary pads, tampons, panty liners and period underwear | 3.2 | 4.53 | 92.27 |
Intimate hygiene washes, foams and gels – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 3 | 1 | 2531 |
| Dec '25 | 8 | 1 | 2612 |
| Jan '26 | 318 | 0 | 2874 |
| Feb '26 | 440 | 0 | 2314 |
| Mar '26 | 253 | 17900 | 2341 |
| Apr '26 | 267 | 0 | 2450 |
| May '26 | 302 | 0 | 2513 |
| Jun '26 | 410 | 2 | 4304 |
| Jul '26 | 297 | 11 | 6723 |
| Aug '26 | 219 | 4 | 6533 |
| Sep '26 | 382 | 6 | 6186 |
| Oct '26 | 144 | 14 | 6276 |
Organic additions are the main source: from November 2025 to October 2026, they accounted for 69.4%, compared with 26.1% for ad-driven additions and 4.4% for leaflet-driven additions. The organic share was lower than for sanitary pads, tampons, liners and period underwear, where it reached 92.3% over the same period.
