Soaps
The “Soaps” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Soaps – shopping list additions
352 822in Nov '25–Oct '26
↑ 55.7% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
94.4%
Ads 0% | Leaflets 5.6%1. “Soaps” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Soaps | Shower gels and bath foams | Deodorants and antiperspirants |
|---|---|---|---|
| Nov '25 | 18441 | 13435 | 4045 |
| Dec '25 | 20017 | 12668 | 970 |
| Jan '26 | 20198 | 15670 | 3430 |
| Feb '26 | 17883 | 15095 | 4601 |
| Mar '26 | 18365 | 15856 | 13654 |
| Apr '26 | 18447 | 15951 | 1667 |
| May '26 | 18240 | 16191 | 680 |
| Jun '26 | 31548 | 28610 | 173 |
| Jul '26 | 48745 | 42743 | 48558 |
| Aug '26 | 47464 | 43128 | 33876 |
| Sep '26 | 45712 | 38283 | 30672 |
| Oct '26 | 47762 | 40638 | 30714 |
Soaps – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Soaps – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 83 |
| Feb | 73 |
| Mar | 78 |
| Apr | 77 |
| May | 78 |
| Jun | 104 |
| Jul | 141 |
| Aug | 139 |
| Sep | 131 |
| Oct | 136 |
| Nov | 78 |
| Dec | 81 |
Soaps grew more slowly than Shower gels and bath liquids and Deodorants and antiperspirants: From November 2025 to October 2026, items from Soaps were added to shopping lists in the Listonic and Moja Gazetka apps 352,822 times, and the number of additions rose 55.7% year over year, compared with 71.6% for Shower gels and bath liquids and 297.3% for Deodorants and antiperspirants. By number of additions, Soaps was the largest of the three subcategories in Body hygiene. The most-added brand from November 2025 to October 2026 was Linda (8,932 additions), followed by Dove and Luksja. The seasonal index peaks in July at 141 and reaches its low in February at 73.
2. How do Poles plan to buy in the “Soaps” subcategory?
SourcesSoaps – source mix
| Sources | Value |
|---|---|
| From leaflets | 19583 |
| From ads | 18 |
| Organic | 333221 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Soaps | 5.55 | 0.01 | 94.44 |
| Shower gels and bath foams | 10.33 | 0.01 | 89.66 |
| Deodorants and antiperspirants | 6.83 | 12.28 | 80.89 |
Soaps – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1183 | 3 | 17255 |
| Dec '25 | 1385 | 1 | 18631 |
| Jan '26 | 1594 | 0 | 18604 |
| Feb '26 | 1741 | 2 | 16140 |
| Mar '26 | 1471 | 0 | 16894 |
| Apr '26 | 1300 | 1 | 17146 |
| May '26 | 1128 | 0 | 17112 |
| Jun '26 | 1685 | 0 | 29863 |
| Jul '26 | 2042 | 0 | 46703 |
| Aug '26 | 1441 | 1 | 46022 |
| Sep '26 | 2040 | 2 | 43670 |
| Oct '26 | 2573 | 8 | 45181 |
Advertising is an unused channel for Soaps: From November 2025 to October 2026, 18 additions from ads were recorded. Over that period, organic additions accounted for 94.4%, while leaflet-driven additions made up 5.6%. Soaps had a lower share of additions from ads than Deodorants and antiperspirants.
