Soaps
The “Soaps” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Soaps – shopping list additions
321 633in Oct '25–Sep '26
↑ 41.3% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
1/3
of 3 subcategoriesOrganic additions
94.6%
Ads 0% | Leaflets 5.4%1. “Soaps” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Soaps | Shower gels and bath foams | Deodorants and antiperspirants |
|---|---|---|---|
| Oct '25 | 17934 | 14028 | 3651 |
| Nov '25 | 18441 | 13435 | 4045 |
| Dec '25 | 20017 | 12668 | 970 |
| Jan '26 | 20198 | 15670 | 3430 |
| Feb '26 | 17883 | 15095 | 4601 |
| Mar '26 | 18365 | 15856 | 13654 |
| Apr '26 | 18447 | 15951 | 1667 |
| May '26 | 18240 | 16191 | 680 |
| Jun '26 | 31548 | 28610 | 173 |
| Jul '26 | 48745 | 42743 | 48558 |
| Aug '26 | 47464 | 43128 | 33876 |
| Sep '26 | 44351 | 37104 | 29795 |
Soaps – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Soaps – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 87 |
| Feb | 77 |
| Mar | 83 |
| Apr | 82 |
| May | 83 |
| Jun | 110 |
| Jul | 148 |
| Aug | 146 |
| Sep | 136 |
| Oct | 81 |
| Nov | 83 |
| Dec | 86 |
Soaps: 321 633 additions in the period, 41.3% YoY. Ranked 1 of 3 subcategories in the category.
2. How do Poles plan to buy in the “Soaps” subcategory?
SourcesSoaps – source mix
| Sources | Value |
|---|---|
| From leaflets | 17290 |
| From ads | 12 |
| Organic | 304331 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Soaps | 5.38 | 0 | 94.62 |
| Shower gels and bath foams | 9.61 | 0.01 | 90.38 |
| Deodorants and antiperspirants | 6.46 | 14.58 | 78.96 |
Soaps – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 386 | 2 | 17546 |
| Nov '25 | 1183 | 3 | 17255 |
| Dec '25 | 1385 | 1 | 18631 |
| Jan '26 | 1594 | 0 | 18604 |
| Feb '26 | 1741 | 2 | 16140 |
| Mar '26 | 1471 | 0 | 16894 |
| Apr '26 | 1300 | 1 | 17146 |
| May '26 | 1128 | 0 | 17112 |
| Jun '26 | 1685 | 0 | 29863 |
| Jul '26 | 2042 | 0 | 46703 |
| Aug '26 | 1441 | 1 | 46022 |
| Sep '26 | 1934 | 2 | 42415 |
Brands from the “Soaps” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Linda | 6613 | 0 | 1229 |
| Dove | 1631 | 2 | 4112 |
| Luksja | 3390 | 0 | 1571 |
| Biały Jeleń | 70 | 0 | 2067 |
| Cien | 993 | 0 | 470 |
| Bambino | 483 | 0 | 736 |
| Protex | 19 | 0 | 891 |
| Palmolive | 350 | 0 | 414 |
| Isana | 131 | 0 | 202 |
| Carex | 20 | 0 | 291 |
Source mix: organic 94.6%, from ads 0%, from leaflets 5.4%.
