Digestive medicines
The “Digestive medicines” subcategory includes 19 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Digestive medicines – shopping list additions
63 567in Nov '25–Oct '26
↑ 59.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/9
of 9 subcategoriesOrganic additions
92.6%
Ads 5.4% | Leaflets 2%1. “Digestive medicines” purchase trends against the category
TrendAll subcategories – monthly additions
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Month | Digestive medicines | Cold and runny nose medicines | Painkillers and anti-inflammatory drugs | Medicines for herpes and skin problems | Allergy medicines | Heartburn medicines | Antispasmodics | Potency and libido medicines |
|---|---|---|---|---|---|---|---|---|
| Nov '25 | 2751 | 14266 | 6794 | 1030 | 456 | 1206 | 481 | 27 |
| Dec '25 | 7131 | 18372 | 8557 | 1233 | 582 | 1428 | 624 | 37 |
| Jan '26 | 4205 | 18988 | 9767 | 1546 | 557 | 689 | 717 | 26 |
| Feb '26 | 3350 | 17630 | 8548 | 1205 | 454 | 556 | 599 | 32 |
| Mar '26 | 3445 | 12228 | 6974 | 1029 | 1123 | 592 | 504 | 25 |
| Apr '26 | 3344 | 10607 | 7585 | 1008 | 1180 | 537 | 532 | 29 |
| May '26 | 2954 | 9516 | 6899 | 1156 | 1214 | 465 | 486 | 33 |
| Jun '26 | 4999 | 18080 | 12765 | 2501 | 2263 | 946 | 922 | 45 |
| Jul '26 | 8489 | 14921 | 20320 | 4065 | 2829 | 1518 | 1555 | 98 |
| Aug '26 | 8243 | 12683 | 19342 | 3576 | 2361 | 1530 | 1470 | 118 |
| Sep '26 | 7428 | 19578 | 19201 | 2648 | 1517 | 1471 | 1304 | 114 |
| Oct '26 | 7228 | 24602 | 23368 | 2397 | 1207 | 1499 | 1119 | 114 |
Digestive medicines – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Digestive medicines – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 89 |
| Feb | 72 |
| Mar | 73 |
| Apr | 90 |
| May | 69 |
| Jun | 101 |
| Jul | 138 |
| Aug | 133 |
| Sep | 120 |
| Oct | 117 |
| Nov | 66 |
| Dec | 132 |
Digestive medicines are growing faster than five of the eight comparable subcategories: between November 2025 and October 2026, they were added to shopping lists in the Listonic and Moja Gazetka apps 63,567 times. Growth was 59.3% year over year. By number of additions over the same period, Digestive medicines ranked third among the nine subcategories in the Medicines category. Espumisan was the most-added brand, with 10,542 additions, followed by Verdin and Ulgix.
2. How do Poles plan to buy in the “Digestive medicines” subcategory?
SourcesDigestive medicines – source mix
| Sources | Value |
|---|---|
| From leaflets | 1277 |
| From ads | 3436 |
| Organic | 58854 |
Source mix comparison – all subcategories
Showing 8 of 9 subcategories – the largest by additions (plus the analysed one).
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Digestive medicines | 2.01 | 5.41 | 92.58 |
| Cold and runny nose medicines | 0.26 | 0.4 | 99.34 |
| Painkillers and anti-inflammatory drugs | 0.37 | 3.42 | 96.21 |
| Medicines for herpes and skin problems | 0.03 | 0 | 99.97 |
| Allergy medicines | 1.89 | 0.06 | 98.05 |
| Heartburn medicines | 7.42 | 0.01 | 92.57 |
| Antispasmodics | 1.33 | 0 | 98.67 |
| Potency and libido medicines | 0 | 0 | 100 |
Digestive medicines – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 34 | 1 | 2716 |
| Dec '25 | 129 | 3388 | 3614 |
| Jan '26 | 212 | 5 | 3988 |
| Feb '26 | 100 | 0 | 3250 |
| Mar '26 | 227 | 0 | 3218 |
| Apr '26 | 121 | 13 | 3210 |
| May '26 | 134 | 0 | 2820 |
| Jun '26 | 80 | 1 | 4918 |
| Jul '26 | 25 | 8 | 8456 |
| Aug '26 | 65 | 10 | 8168 |
| Sep '26 | 99 | 6 | 7323 |
| Oct '26 | 51 | 4 | 7173 |
Organic additions are the main source, while ads have the highest share among comparable subcategories: between November 2025 and October 2026, organic additions accounted for 92.6%, ad-driven additions for 5.4%, and leaflet-driven additions for 2.0%.
