Rolled oats
The “Rolled oats” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Rolled oats – shopping list additions
317 914in Nov '25–Oct '26
↑ 65.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/4
of 4 subcategoriesOrganic additions
91.2%
Ads 7.4% | Leaflets 1.4%1. “Rolled oats” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Rolled oats | Breakfast cereals | Granola, muesli | Porridge |
|---|---|---|---|---|
| Nov '25 | 15323 | 11991 | 7454 | 2733 |
| Dec '25 | 13589 | 12322 | 6640 | 2433 |
| Jan '26 | 21039 | 13848 | 9366 | 3514 |
| Feb '26 | 17199 | 12665 | 8315 | 2992 |
| Mar '26 | 17993 | 13241 | 8863 | 3015 |
| Apr '26 | 16192 | 13292 | 8817 | 2921 |
| May '26 | 15036 | 10682 | 7939 | 2692 |
| Jun '26 | 25686 | 19489 | 15208 | 4975 |
| Jul '26 | 38764 | 28495 | 21719 | 7322 |
| Aug '26 | 40609 | 29592 | 22221 | 7949 |
| Sep '26 | 44392 | 29060 | 22397 | 7487 |
| Oct '26 | 52092 | 33396 | 24072 | 8167 |
Rolled oats – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Rolled oats – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 100 |
| Feb | 82 |
| Mar | 87 |
| Apr | 74 |
| May | 72 |
| Jun | 93 |
| Jul | 123 |
| Aug | 130 |
| Sep | 139 |
| Oct | 161 |
| Nov | 75 |
| Dec | 63 |
Rolled oats are growing faster than one of the three comparable subcategories: from November 2025 to October 2026, the subcategory was added to shopping lists in the Listonic and Moja Gazetka apps 317,914 times, up 65.3% year over year. By number of additions, it ranks first among the four subcategories in Cereal breakfast products. From November 2025 to October 2026, Melvit was the most-added brand, with 996 additions, followed by Crownfield and Kupiec. The seasonal index peaks at 161 in October and bottoms out at 63 in December.
2. How do Poles plan to buy in the “Rolled oats” subcategory?
SourcesRolled oats – source mix
| Sources | Value |
|---|---|
| From leaflets | 4372 |
| From ads | 23565 |
| Organic | 289977 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Rolled oats | 1.38 | 7.41 | 91.21 |
| Breakfast cereals | 8.06 | 0.14 | 91.8 |
| Granola, muesli | 6.05 | 3.26 | 90.69 |
| Porridge | 3.41 | 0.1 | 96.49 |
Rolled oats – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 309 | 1288 | 13726 |
| Dec '25 | 32 | 961 | 12596 |
| Jan '26 | 480 | 1887 | 18672 |
| Feb '26 | 488 | 1464 | 15247 |
| Mar '26 | 425 | 1463 | 16105 |
| Apr '26 | 312 | 1256 | 14624 |
| May '26 | 243 | 1274 | 13519 |
| Jun '26 | 283 | 1824 | 23579 |
| Jul '26 | 375 | 1883 | 36506 |
| Aug '26 | 238 | 2018 | 38353 |
| Sep '26 | 653 | 2916 | 40823 |
| Oct '26 | 534 | 5331 | 46227 |
Organic additions are the main source: from November 2025 to October 2026, they accounted for 91.2%, while ad-driven additions made up 7.4%. Over the same period, the organic share was lower than in two of the three comparable subcategories.
