Breakfast cereals
The “Breakfast cereals” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Breakfast cereals – shopping list additions
228 073in Nov '25–Oct '26
↑ 60.9% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/4
of 4 subcategoriesOrganic additions
91.8%
Ads 0.1% | Leaflets 8.1%1. “Breakfast cereals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Breakfast cereals | Rolled oats | Granola, muesli | Porridge |
|---|---|---|---|---|
| Nov '25 | 11991 | 15323 | 7454 | 2733 |
| Dec '25 | 12322 | 13589 | 6640 | 2433 |
| Jan '26 | 13848 | 21039 | 9366 | 3514 |
| Feb '26 | 12665 | 17199 | 8315 | 2992 |
| Mar '26 | 13241 | 17993 | 8863 | 3015 |
| Apr '26 | 13292 | 16192 | 8817 | 2921 |
| May '26 | 10682 | 15036 | 7939 | 2692 |
| Jun '26 | 19489 | 25686 | 15208 | 4975 |
| Jul '26 | 28495 | 38764 | 21719 | 7322 |
| Aug '26 | 29592 | 40609 | 22221 | 7949 |
| Sep '26 | 29060 | 44392 | 22397 | 7487 |
| Oct '26 | 33396 | 52092 | 24072 | 8167 |
Breakfast cereals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Breakfast cereals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 91 |
| Feb | 79 |
| Mar | 84 |
| Apr | 81 |
| May | 74 |
| Jun | 97 |
| Jul | 129 |
| Aug | 130 |
| Sep | 129 |
| Oct | 144 |
| Nov | 82 |
| Dec | 79 |
Between November 2025 and October 2026, Breakfast cereals grew faster than one of the three comparable subcategories: during that period, it was added to shopping lists in the Listonic and Moja Gazetka apps 228,073 times. Between November 2025 and October 2026, the number of additions rose by 60.9% year over year. By number of additions, it ranked second among the four subcategories in Cereal breakfast products. The seasonal index peaked in October at 144 and hit its low in May at 74. From November 2025 to October 2026, the most frequently added brand was Cheerios (5,803 additions), followed by Cini Minis and Lion.
2. How do Poles plan to buy in the “Breakfast cereals” subcategory?
SourcesBreakfast cereals – source mix
| Sources | Value |
|---|---|
| From leaflets | 18377 |
| From ads | 329 |
| Organic | 209367 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Breakfast cereals | 8.06 | 0.14 | 91.8 |
| Rolled oats | 1.38 | 7.41 | 91.21 |
| Granola, muesli | 6.05 | 3.26 | 90.69 |
| Porridge | 3.41 | 0.1 | 96.49 |
Breakfast cereals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1114 | 28 | 10849 |
| Dec '25 | 565 | 25 | 11732 |
| Jan '26 | 738 | 22 | 13088 |
| Feb '26 | 1422 | 36 | 11207 |
| Mar '26 | 1945 | 21 | 11275 |
| Apr '26 | 2494 | 17 | 10781 |
| May '26 | 1369 | 20 | 9293 |
| Jun '26 | 1423 | 34 | 18032 |
| Jul '26 | 1662 | 35 | 26798 |
| Aug '26 | 1524 | 39 | 28029 |
| Sep '26 | 1740 | 38 | 27282 |
| Oct '26 | 2381 | 14 | 31001 |
Organic additions dominate, while ads are less widely used than in two of the three comparable subcategories: from November 2025 to October 2026, organic additions accounted for 91.8%, leaflet-driven additions for 8.1%, and ads generated 329 additions.
