Breakfast cereals
The “Breakfast cereals” subcategory includes 18 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Breakfast cereals – shopping list additions
204 916in Oct '25–Sep '26
↑ 42.8% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/4
of 4 subcategoriesOrganic additions
91.8%
Ads 0.2% | Leaflets 8%1. “Breakfast cereals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Breakfast cereals | Rolled oats | Granola, muesli | Porridge |
|---|---|---|---|---|
| Oct '25 | 11136 | 16195 | 8076 | 2795 |
| Nov '25 | 11991 | 15323 | 7454 | 2733 |
| Dec '25 | 12322 | 13589 | 6640 | 2433 |
| Jan '26 | 13848 | 21039 | 9366 | 3514 |
| Feb '26 | 12665 | 17199 | 8315 | 2992 |
| Mar '26 | 13241 | 17993 | 8863 | 3015 |
| Apr '26 | 13292 | 16192 | 8817 | 2921 |
| May '26 | 10682 | 15036 | 7939 | 2692 |
| Jun '26 | 19489 | 25686 | 15208 | 4975 |
| Jul '26 | 28495 | 38764 | 21719 | 7322 |
| Aug '26 | 29592 | 40609 | 22221 | 7949 |
| Sep '26 | 28163 | 43003 | 21670 | 7261 |
Breakfast cereals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Breakfast cereals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 97 |
| Feb | 84 |
| Mar | 90 |
| Apr | 86 |
| May | 79 |
| Jun | 103 |
| Jul | 137 |
| Aug | 138 |
| Sep | 134 |
| Oct | 83 |
| Nov | 87 |
| Dec | 84 |
Breakfast cereals: 204 916 additions in the period, 42.8% YoY. Ranked 2 of 4 subcategories in the category.
2. How do Poles plan to buy in the “Breakfast cereals” subcategory?
SourcesBreakfast cereals – source mix
| Sources | Value |
|---|---|
| From leaflets | 16358 |
| From ads | 351 |
| Organic | 188207 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Breakfast cereals | 7.98 | 0.17 | 91.85 |
| Rolled oats | 1.36 | 6.98 | 91.66 |
| Granola, muesli | 6.01 | 3.48 | 90.51 |
| Porridge | 3.51 | 0.11 | 96.38 |
Breakfast cereals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 428 | 37 | 10671 |
| Nov '25 | 1114 | 28 | 10849 |
| Dec '25 | 565 | 25 | 11732 |
| Jan '26 | 738 | 22 | 13088 |
| Feb '26 | 1422 | 36 | 11207 |
| Mar '26 | 1945 | 21 | 11275 |
| Apr '26 | 2494 | 17 | 10781 |
| May '26 | 1369 | 20 | 9293 |
| Jun '26 | 1423 | 34 | 18032 |
| Jul '26 | 1662 | 35 | 26798 |
| Aug '26 | 1524 | 39 | 28029 |
| Sep '26 | 1674 | 37 | 26452 |
Brands from the “Breakfast cereals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Cheerios | 253 | 1 | 4956 |
| Cini Minis | 426 | 0 | 4516 |
| Lion | 235 | 1 | 3963 |
| Lubella | 1622 | 0 | 2114 |
| Chocapic | 144 | 1 | 3361 |
| Kangus | 1 | 0 | 3274 |
| Vitanella | 2094 | 0 | 513 |
| Nestle Corn Flakes | 1930 | 0 | 200 |
| Nesquik | 396 | 0 | 1459 |
| Cookie Crisp | 300 | 1 | 966 |
Source mix: organic 91.9%, from ads 0.2%, from leaflets 8%.
