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Oyakata

Instant meals
Oyakata logo
to receive information about changes in the popularity of this brand.

Oyakata ranks 5th of 5 brands in the Instant meals category with a 4.77% share over the last four weeks.

The category leader is Winiary with a 31.33% share.

Its monthly share for October 2026 was 3.49%, compared with 3.40% the month before.

Its highest monthly share in the period shown, 9.00%, came in May 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Instant meals
MarkaUdział procentowy
Winiary31.33%
Vifon31.12%
Knorr23.53%
Amino9.24%
Oyakata4.77%

Brand Oyakata percentage share in the category Instant meals in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
4.77%Oyakata
ALL BRANDS
Historical market share of brands in the Instant meals category (monthly)
MonthAminoVifonKnorrOyakataWiniary
November 202410.47%18.37%28.10%3.21%39.85%
December 20244.90%14.64%20.06%1.10%59.31%
January 202510.05%28.75%26.81%3.09%31.31%
February 202512.27%24.89%23.41%2.50%36.93%
March 202510.65%21.63%23.78%1.93%42.02%
April 20257.56%15.13%20.15%1.89%55.27%
May 20250.53%1.14%1.61%0.14%96.57%
June 202518.44%27.73%24.48%6.64%22.71%
July 202518.34%26.33%21.75%4.14%29.44%
August 202511.24%38.34%22.48%2.84%25.11%
September 202510.03%21.32%33.25%3.17%32.23%
October 202510.05%27.14%28.48%3.43%30.90%
November 202514.41%16.51%25.05%1.34%42.69%
December 20259.68%16.50%26.82%1.18%45.82%
January 202614.86%29.91%30.67%7.53%17.03%
February 202615.23%30.55%23.96%3.42%26.83%
March 202611.70%19.06%22.35%1.67%45.23%
April 202612.30%28.17%23.67%3.03%32.83%
May 20269.61%23.05%33.94%9.00%24.39%
June 202611.83%25.62%31.54%3.75%27.26%
July 202615.68%26.26%30.17%4.57%23.32%
August 202622.12%21.00%31.37%2.62%22.89%
September 202612.72%25.09%23.54%3.40%35.25%
October 202611.15%29.04%24.92%3.49%31.41%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Instant meals category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
76.5 h(3 days)
Instant meals
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Ready-made and instant dishes and soups”
Meals with grains, rice, and pasta
High-protein ready meals
Instant meals
Ready meals in jars and cans
0 h
0 h
76.5 h (3 days)
137.8 h (6 days)
Median of the Ready-made and instant dishes and soups category: 156.3 h (7 days)
Dumplings, pancakes, croquettes
Soups
174.8 h (7 days)
200.8 h (8 days)
Real Purchase Rate – Annual data for the Instant meals subcategory compared with the other subcategories in Ready-made and instant dishes and soups.
SubcategoryRPR (%)
Ready meals in jars and cans96%
Dumplings, pancakes, croquettes89%
Instant meals87%
Meals with grains, rice, and pasta86%
Soups84%
High-protein ready meals80%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Instant meals subcategory compared with the other subcategories in Ready-made and instant dishes and soups.
Brand Loyalty Index (BLI) marki w kategorii Instant meals (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0031.37%
2024-12-01T00:00:0037.47%
2025-01-01T00:00:0028.65%
2025-02-01T00:00:0028.72%
2025-03-01T00:00:0029.21%
2025-04-01T00:00:0036.38%
2025-05-01T00:00:0086.47%
2025-06-01T00:00:0023.29%
2025-07-01T00:00:0022.75%
2025-08-01T00:00:0027.84%
2025-09-01T00:00:0027.73%
2025-10-01T00:00:0033.03%
2025-11-01T00:00:0043.97%
2025-12-01T00:00:0049.26%
2026-01-01T00:00:0037.77%
2026-02-01T00:00:0049.41%
2026-03-01T00:00:0053.13%
2026-04-01T00:00:0040.43%
2026-05-01T00:00:0042.26%
2026-06-01T00:00:0032.57%
2026-07-01T00:00:0032.45%
2026-08-01T00:00:0026.64%
2026-09-01T00:00:0029.60%
2026-10-01T00:00:0032.90%
1.50%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Instant meals added to the Listonic shopping list are entered with the brand.
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Bezwzględna liczba dodań produktów z kategorii Instant meals (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:0010893472
2024-12-01T00:00:0017354630
2025-01-01T00:00:0011343958
2025-02-01T00:00:008803064
2025-03-01T00:00:008833023
2025-04-01T00:00:0013753780
2025-05-01T00:00:001364715783
2025-06-01T00:00:006782911
2025-07-01T00:00:006762971
2025-08-01T00:00:009523419
2025-09-01T00:00:007882842
2025-10-01T00:00:0011943615
2025-11-01T00:00:0018604230
2025-12-01T00:00:0033156729
2026-01-01T00:00:0019795239
2026-02-01T00:00:0023374730
2026-03-01T00:00:0027025086
2026-04-01T00:00:0018464566
2026-05-01T00:00:0016443890
2026-06-01T00:00:0018935812
2026-07-01T00:00:0031959846
2026-08-01T00:00:0023248725
2026-09-01T00:00:0025878739
2026-10-01T00:00:00332710111

Additions of a product from category Instant meals

Absolute data on adding products from category Instant meals with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Instant meals
Number of additions Instant meals with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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