Instant meals
The “Instant meals” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Instant meals – shopping list additions
65 310in Sep '25–Aug '26
↑ 22.9% YoYYoY = (Sep '25–Aug '26 vs Sep '24–Aug '25)Rank in category
3/7
of 7 subcategoriesOrganic additions
69.7%
Ads 0.2% | Leaflets 30.1%1. “Instant meals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Instant meals | Dumplings, pancakes, croquettes | Soups | Ready meals in jars and cans | High-protein ready meals | Meal sets | Meals with grains, rice, and pasta |
|---|---|---|---|---|---|---|---|
| Sep '25 | 2842 | 12244 | 8513 | 1866 | 60 | 67 | 41 |
| Oct '25 | 3615 | 14389 | 11354 | 2371 | 64 | 101 | 79 |
| Nov '25 | 4230 | 16879 | 13532 | 2533 | 55 | 236 | 32 |
| Dec '25 | 6729 | 30214 | 35629 | 2340 | 51 | 45 | 80 |
| Jan '26 | 5239 | 16265 | 13100 | 3029 | 142 | 50 | 190 |
| Feb '26 | 4730 | 18408 | 10413 | 2615 | 163 | 43 | 100 |
| Mar '26 | 5086 | 14860 | 21995 | 2746 | 57 | 128 | 145 |
| Apr '26 | 4566 | 14386 | 17044 | 2391 | 215 | 59 | 88 |
| May '26 | 3890 | 12523 | 6901 | 2189 | 268 | 191 | 79 |
| Jun '26 | 5812 | 22146 | 10617 | 3674 | 196 | 203 | 92 |
| Jul '26 | 9846 | 34010 | 17167 | 5166 | 220 | 156 | 148 |
| Aug '26 | 8725 | 34724 | 17517 | 4831 | 223 | 99 | 86 |
Instant meals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Instant meals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 93 |
| Feb | 79 |
| Mar | 82 |
| Apr | 85 |
| May | 199 |
| Jun | 88 |
| Jul | 130 |
| Aug | 123 |
| Sep | 56 |
| Oct | 72 |
| Nov | 78 |
| Dec | 115 |
Instant meals grew, but its pace versus the other subcategories cannot be established: over the 12-month window, the subcategory recorded 65,310 additions, with 22.9% year-over-year growth. The supplied data does not include a precomputed comparison of its growth pace with the other subcategories.
2. How do Poles plan to buy in the “Instant meals” subcategory?
SourcesInstant meals – source mix
| Sources | Value |
|---|---|
| From leaflets | 19666 |
| From ads | 133 |
| Organic | 45511 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Instant meals | 30.11 | 0.2 | 69.69 |
| Dumplings, pancakes, croquettes | 10.32 | 1.95 | 87.73 |
| Soups | 6.21 | 0.59 | 93.2 |
| Ready meals in jars and cans | 18.88 | 0.42 | 80.7 |
| High-protein ready meals | 48.77 | 0.12 | 51.11 |
| Meal sets | 69.67 | 0 | 30.33 |
| Meals with grains, rice, and pasta | 45.34 | 0 | 54.66 |
Instant meals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Sep '25 | 198 | 14 | 2630 |
| Oct '25 | 570 | 7 | 3038 |
| Nov '25 | 1440 | 12 | 2778 |
| Dec '25 | 2107 | 11 | 4611 |
| Jan '26 | 1980 | 7 | 3252 |
| Feb '26 | 2027 | 5 | 2698 |
| Mar '26 | 2273 | 10 | 2803 |
| Apr '26 | 1714 | 4 | 2848 |
| May '26 | 1639 | 1 | 2250 |
| Jun '26 | 1632 | 6 | 4174 |
| Jul '26 | 2518 | 31 | 7297 |
| Aug '26 | 1568 | 25 | 7132 |
Brands from the “Instant meals” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Winiary | 3846 | 47 | 4029 |
| Knorr | 4519 | 70 | 2424 |
| Vifon | 3335 | 1 | 2542 |
| Amino | 2218 | 0 | 1160 |
| Oyakata | 579 | 0 | 307 |
Organic additions dominate Instant meals, while advertising remains a small channel: across the 12-month window, organic additions accounted for 69.7%, leaflet-driven additions for 30.1%, and advertising for 133 additions; ads represented 0.2%. The organic share was higher than in three of six other subcategories and lower than in three, including the subcategory Ready meals in jars and cans at 80.7% above and the subcategory Meals with grains, rice, and pasta at 54.7% below. Advertising was below the shares in three other subcategories and above the shares in three, so the 133 additions indicate limited paid activity without placing the share below most other subcategories.
