Instant meals
The “Instant meals” subcategory includes 5 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Instant meals – shopping list additions
77 703in Nov '25–Oct '26
↑ 45.3% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
3/6
of 6 subcategoriesOrganic additions
70.5%
Ads 0.2% | Leaflets 29.3%1. “Instant meals” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Instant meals | Soups | Dumplings, pancakes, croquettes | Ready meals in jars and cans | Meals with grains, rice, and pasta | High-protein ready meals |
|---|---|---|---|---|---|---|
| Nov '25 | 4230 | 13532 | 10999 | 2533 | 32 | 14 |
| Dec '25 | 6729 | 35629 | 20586 | 2340 | 80 | 5 |
| Jan '26 | 5239 | 13100 | 12646 | 3029 | 190 | 50 |
| Feb '26 | 4730 | 10413 | 14873 | 2615 | 100 | 101 |
| Mar '26 | 5086 | 21995 | 10839 | 2746 | 145 | 18 |
| Apr '26 | 4566 | 17044 | 10885 | 2391 | 88 | 68 |
| May '26 | 3890 | 6901 | 9422 | 2189 | 79 | 164 |
| Jun '26 | 5812 | 10617 | 10334 | 3674 | 92 | 23 |
| Jul '26 | 9846 | 17167 | 10643 | 5166 | 148 | 31 |
| Aug '26 | 8725 | 17517 | 14872 | 4831 | 86 | 3 |
| Sep '26 | 8739 | 21747 | 12447 | 6027 | 167 | 55 |
| Oct '26 | 10111 | 25773 | 11696 | 7701 | 218 | 46 |
Instant meals – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Instant meals – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 84 |
| Feb | 71 |
| Mar | 74 |
| Apr | 76 |
| May | 180 |
| Jun | 80 |
| Jul | 117 |
| Aug | 111 |
| Sep | 106 |
| Oct | 126 |
| Nov | 70 |
| Dec | 104 |
Instant meals grew more slowly than four of the five comparable subcategories: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 77,703 times, up 45.3% year over year. Over the same period, Instant meals ranked third among six subcategories in Ready-made and instant dishes and soups by number of additions. The seasonal index peaked in May at 180 and reached its low in November at 70. Winiary was the most-added brand from November 2025 to October 2026, with 9,256 additions, followed by Knorr and Vifon.
2. How do Poles plan to buy in the “Instant meals” subcategory?
SourcesInstant meals – source mix
| Sources | Value |
|---|---|
| From leaflets | 22766 |
| From ads | 172 |
| Organic | 54765 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Instant meals | 29.3 | 0.22 | 70.48 |
| Soups | 5.82 | 0.51 | 93.67 |
| Dumplings, pancakes, croquettes | 9.85 | 1.76 | 88.39 |
| Ready meals in jars and cans | 19.9 | 1.25 | 78.85 |
| Meals with grains, rice, and pasta | 44.84 | 0 | 55.16 |
| High-protein ready meals | 63.32 | 0 | 36.68 |
Instant meals – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1440 | 12 | 2778 |
| Dec '25 | 2107 | 11 | 4611 |
| Jan '26 | 1980 | 7 | 3252 |
| Feb '26 | 2027 | 5 | 2698 |
| Mar '26 | 2273 | 10 | 2803 |
| Apr '26 | 1714 | 4 | 2848 |
| May '26 | 1639 | 1 | 2250 |
| Jun '26 | 1632 | 6 | 4174 |
| Jul '26 | 2518 | 31 | 7297 |
| Aug '26 | 1568 | 25 | 7132 |
| Sep '26 | 1827 | 24 | 6888 |
| Oct '26 | 2041 | 36 | 8034 |
Organic additions dominate, while advertising is an unused channel: from November 2025 to October 2026, organic additions made up 70.5% of the source mix, while leaflet-driven additions accounted for 29.3%. Over the same period, the organic share was lower than in three of the five comparable subcategories. A total of 172 ad-driven additions were recorded.
