Go Active
High-protein ready mealsGo Active leads the High-protein ready meals category with a 100.00% share over the last four weeks (3 brands compared).
Its monthly share for September 2026 was 30.23%, compared with 100.00% the month before.
Its highest monthly share in the period shown, 100.00%, came in November 2024.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase36.3 h(2 days)
High-protein ready meals
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Meals with grains, rice, and pasta
High-protein ready meals
Dumplings, pancakes, croquettes
Soups
0 h
36.3 h (2 days)
76.7 h (3 days)
79.4 h (3 days)
Median of the Ready-made and instant dishes and soups category: 79.4 h (3 days)
Instant meals
Ready meals in jars and cans
127.5 h (5 days)
183.3 h (8 days)
| Subcategory | RPR (%) |
|---|---|
| Ready meals in jars and cans | 96% |
| Dumplings, pancakes, croquettes | 89% |
| Instant meals | 87% |
| Meals with grains, rice, and pasta | 86% |
| Soups | 84% |
| High-protein ready meals | 80% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-10-01T00:00:00 | 0.00% |
| 2024-11-01T00:00:00 | 7.69% |
| 2024-12-01T00:00:00 | 0.00% |
| 2025-01-01T00:00:00 | 27.59% |
| 2025-02-01T00:00:00 | 22.22% |
| 2025-03-01T00:00:00 | 2.33% |
| 2025-04-01T00:00:00 | 7.69% |
| 2025-05-01T00:00:00 | 12.00% |
| 2025-06-01T00:00:00 | 0.00% |
| 2025-07-01T00:00:00 | 0.00% |
| 2025-08-01T00:00:00 | 0.00% |
| 2025-09-01T00:00:00 | 21.43% |
| 2025-10-01T00:00:00 | 25.00% |
| 2025-11-01T00:00:00 | 5.00% |
| 2025-12-01T00:00:00 | 33.33% |
| 2026-01-01T00:00:00 | 1.10% |
| 2026-02-01T00:00:00 | 0.00% |
| 2026-03-01T00:00:00 | 5.00% |
| 2026-04-01T00:00:00 | 0.71% |
| 2026-05-01T00:00:00 | 9.18% |
| 2026-06-01T00:00:00 | 43.18% |
| 2026-07-01T00:00:00 | 13.64% |
| 2026-08-01T00:00:00 | 0.00% |
| 2026-09-01T00:00:00 | 0.00% |
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions High-protein ready meals with the brandAll additions High-protein ready meals
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-10-01T00:00:00 | 0 | 3 |
| 2024-11-01T00:00:00 | 1 | 13 |
| 2024-12-01T00:00:00 | 0 | 6 |
| 2025-01-01T00:00:00 | 16 | 58 |
| 2025-02-01T00:00:00 | 12 | 54 |
| 2025-03-01T00:00:00 | 1 | 43 |
| 2025-04-01T00:00:00 | 1 | 13 |
| 2025-05-01T00:00:00 | 3 | 25 |
| 2025-06-01T00:00:00 | 0 | 15 |
| 2025-07-01T00:00:00 | 0 | 17 |
| 2025-08-01T00:00:00 | 0 | 16 |
| 2025-09-01T00:00:00 | 3 | 14 |
| 2025-10-01T00:00:00 | 6 | 24 |
| 2025-11-01T00:00:00 | 1 | 20 |
| 2025-12-01T00:00:00 | 4 | 12 |
| 2026-01-01T00:00:00 | 1 | 91 |
| 2026-02-01T00:00:00 | 0 | 58 |
| 2026-03-01T00:00:00 | 1 | 20 |
| 2026-04-01T00:00:00 | 1 | 141 |
| 2026-05-01T00:00:00 | 19 | 207 |
| 2026-06-01T00:00:00 | 19 | 44 |
| 2026-07-01T00:00:00 | 3 | 22 |
| 2026-08-01T00:00:00 | 6 | 0 |
| 2026-09-01T00:00:00 | 43 | 0 |
Additions of a product from category High-protein ready meals
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions High-protein ready meals
Number of additions High-protein ready meals with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
Is your brand missing from the comparison?
Want to increase your sales?Contact us
Stay up to date in the FMCG industry and shopping apps.Learn more with our newsletter.Subscribe to the newsletter
