Tanita ranks 9th of 10 brands in the Shaving and hair removal products category with a 0.18% share over the last four weeks.
The category leader is Gillette with a 48.18% share.
Its monthly share for October 2026 was 0.16%, compared with 0.00% the month before.
Its highest monthly share in the period shown, 1.93%, came in April 2026.
Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.
SUBCATEGORY CHARTS
Time to store
Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase64.2 h(3 days)
Shaving and hair removal products
Type Supplementary | 36–72 h
Products planned a short time ahead, usually purchased within 2–3 days of being added to the list. This is routine stock replenishment as part of the next regular shopping trip.Shaving and hair removal products
Toothbrushes, dental floss
Toilet paper
Moist toilet tissue
Toothpastes
Tissues
Mouthwashes
64.2 h (3 days)
80.3 h (3 days)
86.1 h (4 days)
88.8 h (4 days)
91.2 h (4 days)
91.4 h (4 days)
91.6 h (4 days)
Median of the Hygiene category: 94 h (4 days)
Deodorants and antiperspirants
Sanitary pads, tampons, panty liners and period underwear
Paper towels
Soaps
Shower gels and bath foams
Razors
Intimate hygiene washes, foams and gels
96.4 h (4 days)
105.6 h (4 days)
112.5 h (5 days)
130.1 h (5 days)
132.7 h (6 days)
152.4 h (6 days)
188.4 h (8 days)
| Subcategory | RPR (%) |
|---|---|
| Moist toilet tissue | 92% |
| Paper towels | 90% |
| Tissues | 90% |
| Toothpastes | 89% |
| Toilet paper | 88% |
| Soaps | 88% |
| Mouthwashes | 87% |
| Sanitary pads, tampons, panty liners and period underwear | 86% |
| Shower gels and bath foams | 86% |
| Deodorants and antiperspirants | 86% |
| Intimate hygiene washes, foams and gels | 86% |
| Toothbrushes, dental floss | 85% |
| Razors | 84% |
| Shaving and hair removal products | 84% |
Real Purchase Rate (RPR)
The formula for calculating RPR
RPR =
Number of products marked as boughtNumber of products added to the list
x 100%| Miesiąc | BLI (%) |
|---|---|
| 2024-11-01T00:00:00 | 6.84% |
| 2024-12-01T00:00:00 | 6.54% |
| 2025-01-01T00:00:00 | 6.65% |
| 2025-02-01T00:00:00 | 6.61% |
| 2025-03-01T00:00:00 | 6.68% |
| 2025-04-01T00:00:00 | 5.73% |
| 2025-05-01T00:00:00 | 3.28% |
| 2025-06-01T00:00:00 | 5.71% |
| 2025-07-01T00:00:00 | 3.94% |
| 2025-08-01T00:00:00 | 4.26% |
| 2025-09-01T00:00:00 | 4.99% |
| 2025-10-01T00:00:00 | 4.42% |
| 2025-11-01T00:00:00 | 12.26% |
| 2025-12-01T00:00:00 | 9.83% |
| 2026-01-01T00:00:00 | 10.01% |
| 2026-02-01T00:00:00 | 11.90% |
| 2026-03-01T00:00:00 | 9.69% |
| 2026-04-01T00:00:00 | 12.88% |
| 2026-05-01T00:00:00 | 7.04% |
| 2026-06-01T00:00:00 | 7.77% |
| 2026-07-01T00:00:00 | 6.76% |
| 2026-08-01T00:00:00 | 5.33% |
| 2026-09-01T00:00:00 | 6.50% |
| 2026-10-01T00:00:00 | 6.79% |
BLI - Brand Loyalty Index
The formula for calculating BLI
BLI =
Number of additions Shaving and hair removal products with the brandAll additions Shaving and hair removal products
x 100%Show data up to:
Range:
| Miesiąc | Dodania z marką | Wszystkie dodania z kategorii |
|---|---|---|
| 2024-11-01T00:00:00 | 266 | 3889 |
| 2024-12-01T00:00:00 | 248 | 3793 |
| 2025-01-01T00:00:00 | 269 | 4043 |
| 2025-02-01T00:00:00 | 208 | 3145 |
| 2025-03-01T00:00:00 | 237 | 3550 |
| 2025-04-01T00:00:00 | 208 | 3631 |
| 2025-05-01T00:00:00 | 125 | 3807 |
| 2025-06-01T00:00:00 | 252 | 4410 |
| 2025-07-01T00:00:00 | 171 | 4344 |
| 2025-08-01T00:00:00 | 188 | 4410 |
| 2025-09-01T00:00:00 | 172 | 3449 |
| 2025-10-01T00:00:00 | 140 | 3169 |
| 2025-11-01T00:00:00 | 454 | 3703 |
| 2025-12-01T00:00:00 | 409 | 4160 |
| 2026-01-01T00:00:00 | 422 | 4214 |
| 2026-02-01T00:00:00 | 420 | 3529 |
| 2026-03-01T00:00:00 | 368 | 3799 |
| 2026-04-01T00:00:00 | 519 | 4028 |
| 2026-05-01T00:00:00 | 296 | 4207 |
| 2026-06-01T00:00:00 | 592 | 7619 |
| 2026-07-01T00:00:00 | 737 | 10909 |
| 2026-08-01T00:00:00 | 580 | 10888 |
| 2026-09-01T00:00:00 | 598 | 9205 |
| 2026-10-01T00:00:00 | 624 | 9195 |
Additions of a product from category Shaving and hair removal products
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
Number of additions Shaving and hair removal products
Number of additions Shaving and hair removal products with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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