Razors
The “Razors” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Razors – shopping list additions
82 342in Nov '25–Oct '26
↑ 64.9% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
88.4%
Ads 0% | Leaflets 11.6%1. “Razors” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Razors | Shaving and hair removal products |
|---|---|---|
| Nov '25 | 3851 | 3703 |
| Dec '25 | 4416 | 4160 |
| Jan '26 | 4498 | 4214 |
| Feb '26 | 3745 | 3529 |
| Mar '26 | 4085 | 3799 |
| Apr '26 | 4646 | 4028 |
| May '26 | 4592 | 4207 |
| Jun '26 | 8099 | 7619 |
| Jul '26 | 12758 | 10909 |
| Aug '26 | 11975 | 10888 |
| Sep '26 | 9558 | 9205 |
| Oct '26 | 10119 | 9195 |
Razors – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Razors – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 80 |
| Feb | 65 |
| Mar | 72 |
| Apr | 78 |
| May | 79 |
| Jun | 116 |
| Jul | 162 |
| Aug | 152 |
| Sep | 121 |
| Oct | 124 |
| Nov | 72 |
| Dec | 77 |
Razors are growing more slowly than the Shaving and hair removal products subcategory: from November 2025 to October 2026, Razors was added to shopping lists in the Listonic and Moja Gazetka apps 82,342 times. Over the same period, growth was 64.9% year over year, compared with 65.3% year over year for Shaving and hair removal products. By number of additions, Razors is the largest of the two subcategories in Shaving. The most-added brand from November 2025 to October 2026 was Gillette (8,079 additions), followed by Wilkinson and Venus. The seasonal peak comes in July, at an index of 162, while the low is in February, at 65.
2. How do Poles plan to buy in the “Razors” subcategory?
SourcesRazors – source mix
| Sources | Value |
|---|---|
| From leaflets | 9571 |
| From ads | 5 |
| Organic | 72766 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Razors | 11.62 | 0.01 | 88.37 |
| Shaving and hair removal products | 6.52 | 0.02 | 93.46 |
Razors – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 516 | 1 | 3334 |
| Dec '25 | 523 | 0 | 3893 |
| Jan '26 | 741 | 0 | 3757 |
| Feb '26 | 680 | 0 | 3065 |
| Mar '26 | 752 | 0 | 3333 |
| Apr '26 | 1050 | 1 | 3595 |
| May '26 | 660 | 0 | 3932 |
| Jun '26 | 715 | 0 | 7384 |
| Jul '26 | 1188 | 0 | 11570 |
| Aug '26 | 672 | 0 | 11303 |
| Sep '26 | 802 | 2 | 8754 |
| Oct '26 | 1272 | 1 | 8846 |
Ads are an unused channel in this subcategory: from November 2025 to October 2026, organic additions accounted for 88.4%, while leaflet-driven additions made up 11.6%; there were 5 ad-driven additions. Over the same period, the ad share was lower than in Shaving and hair removal products.
