Toilet cleaning liquids and gels
The “Toilet cleaning liquids and gels” subcategory includes 7 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Toilet cleaning liquids and gels – shopping list additions
76 906in Oct '25–Sep '26
↑ 70.2% YoYYoY = (Oct '25–Sep '26 vs Oct '24–Sep '25)Rank in category
2/2
of 2 subcategoriesOrganic additions
74.2%
Ads 0.3% | Leaflets 25.5%1. “Toilet cleaning liquids and gels” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Toilet cleaning liquids and gels | Toilet blocks and hangers |
|---|---|---|
| Oct '25 | 3696 | 6964 |
| Nov '25 | 4331 | 7366 |
| Dec '25 | 4720 | 7679 |
| Jan '26 | 5745 | 7855 |
| Feb '26 | 5537 | 6630 |
| Mar '26 | 5128 | 6802 |
| Apr '26 | 4647 | 6335 |
| May '26 | 4191 | 6699 |
| Jun '26 | 7562 | 10902 |
| Jul '26 | 10689 | 17168 |
| Aug '26 | 10964 | 17646 |
| Sep '26 | 9696 | 16002 |
Toilet cleaning liquids and gels – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Toilet cleaning liquids and gels – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 100 |
| Feb | 91 |
| Mar | 89 |
| Apr | 79 |
| May | 77 |
| Jun | 107 |
| Jul | 140 |
| Aug | 144 |
| Sep | 130 |
| Oct | 78 |
| Nov | 81 |
| Dec | 84 |
Toilet cleaning liquids and gels: 76 906 additions in the period, 70.2% YoY. Ranked 2 of 2 subcategories in the category.
2. How do Poles plan to buy in the “Toilet cleaning liquids and gels” subcategory?
SourcesToilet cleaning liquids and gels – source mix
| Sources | Value |
|---|---|
| From leaflets | 19626 |
| From ads | 249 |
| Organic | 57031 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Toilet cleaning liquids and gels | 25.52 | 0.32 | 74.16 |
| Toilet blocks and hangers | 12.42 | 0.57 | 87.01 |
Toilet cleaning liquids and gels – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Oct '25 | 395 | 3 | 3298 |
| Nov '25 | 993 | 0 | 3338 |
| Dec '25 | 1346 | 0 | 3374 |
| Jan '26 | 1832 | 0 | 3913 |
| Feb '26 | 2418 | 2 | 3117 |
| Mar '26 | 1835 | 0 | 3293 |
| Apr '26 | 1592 | 0 | 3055 |
| May '26 | 1113 | 0 | 3078 |
| Jun '26 | 1903 | 226 | 5433 |
| Jul '26 | 2519 | 7 | 8163 |
| Aug '26 | 2101 | 5 | 8858 |
| Sep '26 | 1579 | 6 | 8111 |
Brands from the “Toilet cleaning liquids and gels” subcategory – additions by source over the last year (top 10)
| Brand | From leaflets | From ads | Organic |
|---|---|---|---|
| Domestos | 11300 | 244 | 5563 |
| Tytan | 1667 | 0 | 395 |
| Frosch | 730 | 2 | 481 |
| Kret | 788 | 0 | 237 |
| Bref | 406 | 0 | 238 |
| Duck | 159 | 0 | 343 |
| Cillit Bang | 131 | 0 | 175 |
Source mix: organic 74.2%, from ads 0.3%, from leaflets 25.5%.
