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Media Markt

Electronics and Home Appliance Stores
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Media Markt ranks 2nd of 13 brands in the Electronics and Home Appliance Stores category with a 21.73% share over the last four weeks.

The category leader is Media Expert with a 57.03% share.

Its monthly share for October 2026 was 14.66%, compared with 3.92% the month before.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Electronics and Home Appliance Stores
MarkaUdział procentowy
Media Expert57.03%
Media Markt21.73%
Mi Store8.31%
Euro RTV AGD7.03%
Electro3.99%
x-kom1.12%
Neonet0.64%
MaxElektro0.16%
Komputronik0.00%
Avans0.00%
Neo240.00%
Sony Centre0.00%
Samsung Store0.00%

Brand Media Markt percentage share in the category Electronics and Home Appliance Stores in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
21.73%Media Markt
ALL BRANDS
Historical market share of brands in the Electronics and Home Appliance Stores category (monthly)
MonthMedia MarktMedia ExpertNeonetEuro RTV AGDx-komKomputronikAvansMaxElektroNeo24ElectroSony CentreSamsung StoreMi Store
November 202411.01%60.71%0.60%4.17%4.17%0.60%0.30%0.00%0.00%6.55%0.00%0.00%11.90%
December 202410.13%71.11%1.13%7.13%3.19%0.56%0.00%0.19%0.00%1.31%0.00%0.00%5.25%
January 20256.77%65.16%0.32%10.00%2.58%1.61%0.32%0.97%0.00%3.55%0.00%0.00%8.71%
February 20257.73%68.64%0.00%3.64%2.27%0.45%0.00%0.00%0.00%5.00%0.00%0.00%12.27%
March 20257.37%58.95%1.40%5.96%4.21%0.70%0.35%0.70%0.00%7.02%0.00%0.00%13.33%
April 20250.89%96.85%0.07%0.71%0.19%0.15%0.00%0.00%0.00%0.33%0.00%0.00%0.82%
May 20254.18%72.03%0.32%4.18%4.50%1.61%0.32%0.00%0.00%4.50%0.00%0.00%8.36%
June 20259.12%66.32%0.70%4.21%2.81%0.00%0.00%0.00%0.00%6.32%0.00%0.00%10.53%
July 20258.14%66.78%0.00%4.89%2.61%0.98%0.33%0.65%0.00%8.14%0.00%0.00%7.49%
August 20256.42%61.82%0.34%5.07%3.04%1.35%0.34%0.34%0.00%11.82%0.00%0.00%9.46%
September 20258.78%57.25%2.67%7.25%1.91%2.29%0.00%0.38%0.00%6.49%0.00%0.00%12.98%
October 20258.28%70.00%0.34%2.76%1.72%0.69%0.00%0.00%0.00%6.90%0.00%0.00%9.31%
November 20258.86%68.14%1.11%4.43%3.32%0.55%0.55%0.28%0.00%3.32%0.00%0.00%9.42%
December 20258.12%71.92%1.46%5.19%3.08%0.49%0.32%0.16%0.00%3.25%0.00%0.00%6.01%
January 20266.65%70.25%0.32%7.28%0.63%1.90%0.32%0.32%0.00%2.85%0.00%0.00%9.49%
February 20269.79%66.43%0.00%5.59%2.10%1.05%0.00%1.05%0.00%1.40%0.00%0.00%12.59%
March 20265.96%68.54%1.66%4.97%1.99%0.66%0.00%0.66%0.00%4.97%0.00%0.00%10.60%
April 20264.47%61.34%0.64%5.43%0.64%0.32%0.00%0.32%0.00%19.81%0.00%0.00%7.03%
May 20264.52%60.84%0.90%4.52%2.11%1.81%0.00%0.00%0.00%18.67%0.00%0.00%6.63%
June 20260.87%95.05%0.00%0.45%0.09%0.07%0.00%0.09%0.00%2.04%0.00%0.00%1.34%
July 20265.02%60.25%0.84%4.60%2.09%0.28%0.56%1.12%0.00%18.13%0.00%0.00%7.11%
August 20265.64%66.01%0.15%3.81%1.37%0.15%0.46%0.91%0.00%9.15%0.00%0.00%12.35%
September 20263.92%68.10%0.37%4.48%0.93%0.37%0.56%0.19%0.00%7.84%0.00%0.00%13.25%
October 202614.66%61.54%0.58%6.82%2.03%0.00%0.00%0.00%0.00%4.64%0.00%0.00%9.72%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Electronics and Home Appliance Stores category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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