Sales network
The “Sales network” subcategory includes 24 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Sales network – shopping list additions
2 612 673in Nov '25–Oct '26
↑ 454.5% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
1/2
of 2 subcategoriesOrganic additions
21.7%
Ads 29.7% | Leaflets 48.6%1. “Sales network” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Sales network | Gas stations |
|---|---|---|
| Nov '25 | 55527 | 822 |
| Dec '25 | 89893 | 870 |
| Jan '26 | 114482 | 802 |
| Feb '26 | 104542 | 738 |
| Mar '26 | 135386 | 1006 |
| Apr '26 | 113374 | 1043 |
| May '26 | 98581 | 1025 |
| Jun '26 | 309089 | 1699 |
| Jul '26 | 341287 | 2414 |
| Aug '26 | 404194 | 2510 |
| Sep '26 | 373622 | 1999 |
| Oct '26 | 472696 | 1961 |
Sales network – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Sales network – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 60 |
| Feb | 54 |
| Mar | 69 |
| Apr | 59 |
| May | 53 |
| Jun | 133 |
| Jul | 148 |
| Aug | 172 |
| Sep | 165 |
| Oct | 203 |
| Nov | 35 |
| Dec | 49 |
Sales network is the fastest-growing subcategory, outpacing Gas stations: from November 2025 to October 2026, it was added to shopping lists in the Listonic and Moja Gazetka apps 2,612,673 times. Growth over that period was 454.5% year over year. By number of additions, Sales network ranked first among the two subcategories in Extra analyses. The seasonal index peaked in October at 203 and reached a trough of 53 in May. Biedronka was the most-added brand from November 2025 to October 2026, with 803,536 additions, followed by Dino and Lidl.
2. How do Poles plan to buy in the “Sales network” subcategory?
SourcesSales network – source mix
| Sources | Value |
|---|---|
| From leaflets | 1268572 |
| From ads | 777042 |
| Organic | 567059 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Sales network | 48.55 | 29.74 | 21.71 |
| Gas stations | 2.72 | 0.04 | 97.24 |
Sales network – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 527 | 23973 | 31027 |
| Dec '25 | 21672 | 33373 | 34848 |
| Jan '26 | 27791 | 52286 | 34405 |
| Feb '26 | 10809 | 64489 | 29244 |
| Mar '26 | 16782 | 86202 | 32402 |
| Apr '26 | 13732 | 70467 | 29175 |
| May '26 | 7332 | 64872 | 26377 |
| Jun '26 | 192342 | 71316 | 45431 |
| Jul '26 | 210547 | 65459 | 65281 |
| Aug '26 | 225991 | 104799 | 73404 |
| Sep '26 | 231039 | 74078 | 68505 |
| Oct '26 | 310008 | 65728 | 96960 |
Leaflets are the main source of additions, and the advertising share is higher than for Gas stations: from November 2025 to October 2026, leaflet-driven additions accounted for 48.6% and ad-driven additions for 29.7%. Over the same period, organic additions made up 21.7%.
