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McDonald's

Fast food restaurants
to receive information about changes in the popularity of this brand.

McDonald's ranks 2nd of 9 brands in the Fast food restaurants category with a 36.08% share over the last four weeks.

The category leader is KFC with a 52.37% share.

Its monthly share for October 2026 was 35.28%, compared with 24.71% the month before.

Its highest monthly share in the period shown, 48.16%, came in January 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Fast food restaurants
MarkaUdział procentowy
KFC52.37%
McDonald's36.08%
MAX Premium Burgers5.15%
Subway2.89%
Pasibus2.06%
Burger King0.82%
Popeyes0.62%
North Fish0.00%
Bobby Burger0.00%

Brand McDonald's percentage share in the category Fast food restaurants in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
36.08%McDonald's
ALL BRANDS
Historical market share of brands in the Fast food restaurants category (monthly)
MonthMcDonald'sKFCBurger KingNorth FishSubwayPopeyesMAX Premium BurgersPasibusBobby Burger
November 202436.73%56.19%1.33%0.00%2.65%0.44%1.33%1.33%0.00%
December 202432.80%38.91%0.64%0.32%24.12%0.64%0.96%1.61%0.00%
January 202513.33%17.72%0.00%0.00%67.80%0.33%0.33%0.49%0.00%
February 20256.60%9.59%0.08%0.08%82.43%0.15%0.61%0.46%0.00%
March 202544.39%47.96%1.53%0.51%3.57%1.02%0.51%0.51%0.00%
April 202543.07%51.49%0.50%0.00%3.47%0.50%0.00%0.99%0.00%
May 202533.59%61.78%0.39%0.00%3.47%0.00%0.00%0.77%0.00%
June 202535.19%57.94%0.43%0.00%3.86%0.43%0.43%1.72%0.00%
July 202529.08%63.75%0.40%0.00%3.59%0.00%1.20%1.99%0.00%
August 202532.03%60.94%0.39%0.00%3.52%0.39%2.73%0.00%0.00%
September 20251.04%1.87%0.00%0.00%0.08%0.03%96.89%0.06%0.03%
October 202541.55%43.84%1.37%0.00%1.37%1.37%8.22%2.28%0.00%
November 202543.68%43.68%2.17%0.00%3.25%0.72%5.78%0.72%0.00%
December 202531.31%56.53%1.82%1.52%2.13%0.30%4.56%1.82%0.00%
January 202648.16%36.81%1.23%0.00%4.29%1.84%5.52%2.15%0.00%
February 202643.24%44.02%0.77%0.00%3.47%0.00%6.56%1.93%0.00%
March 202635.70%53.92%0.51%0.00%3.29%0.25%5.06%1.27%0.00%
April 202632.49%58.36%1.58%0.00%3.15%0.32%3.47%0.63%0.00%
May 202620.58%61.74%3.77%0.00%3.48%0.87%8.70%0.87%0.00%
June 202629.26%62.60%0.25%0.00%0.51%0.76%5.09%1.53%0.00%
July 202627.09%63.26%0.72%0.00%1.59%0.43%6.05%0.86%0.00%
August 202624.39%66.57%0.29%0.29%2.15%0.14%5.02%1.15%0.00%
September 202624.71%64.55%0.65%0.00%2.46%0.26%6.21%1.16%0.00%
October 202635.28%53.18%0.69%0.00%3.96%1.03%4.30%1.55%0.00%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Fast food restaurants category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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