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dm

Drugstores
to receive information about changes in the popularity of this brand.

dm ranks 2nd of 9 brands in the Drugstores category with a 15.75% share over the last four weeks.

The category leader is Rossmann with a 71.72% share.

Its monthly share for October 2026 was 16.97%, compared with 68.46% the month before.

Its highest monthly share in the period shown, 73.61%, came in July 2026.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Drugstores
MarkaUdział procentowy
Rossmann71.72%
dm15.75%
Hebe7.67%
Natura2.00%
Sephora1.07%
Douglas0.86%
SuperPharm0.62%
Notino0.31%
Kontigo0.02%

Brand dm percentage share in the category Drugstores in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
15.75%dm
ALL BRANDS
Historical market share of brands in the Drugstores category (monthly)
MonthHebeRossmannSephoraKontigoNaturaSuperPharmNotinodmDouglas
November 202410.00%65.89%1.69%0.07%1.79%1.39%0.91%16.62%1.65%
December 202411.78%69.30%2.65%0.04%1.35%1.32%0.82%9.83%2.91%
January 202510.88%66.80%1.54%0.02%3.14%1.28%0.50%14.91%0.94%
February 202511.79%65.59%1.74%0.00%2.40%1.19%0.59%15.31%1.39%
March 202510.10%63.12%1.31%0.04%2.15%1.01%0.74%20.17%1.36%
April 202511.18%67.87%1.10%0.00%2.28%1.14%0.60%14.70%1.12%
May 202510.47%63.87%1.55%0.00%1.40%0.98%0.61%19.61%1.50%
June 20259.47%65.49%1.25%0.00%1.64%1.29%0.48%19.17%1.22%
July 20258.88%58.50%0.87%0.00%1.03%1.21%0.54%27.96%1.02%
August 20259.58%62.81%1.01%0.00%1.07%0.75%0.39%23.28%1.10%
September 20259.62%61.98%1.02%0.00%1.45%0.88%0.29%23.69%1.07%
October 202511.18%71.32%1.16%0.00%1.83%1.14%0.60%11.75%1.02%
November 202510.20%65.91%1.98%0.05%1.41%0.99%0.85%17.10%1.52%
December 202510.72%71.02%2.14%0.01%1.39%1.10%0.96%10.42%2.23%
January 20269.47%59.60%1.26%0.00%2.35%1.04%0.36%25.09%0.83%
February 20267.73%49.74%0.81%0.00%1.99%0.67%0.25%38.18%0.63%
March 20265.02%32.04%0.58%0.00%1.40%0.31%0.15%60.21%0.29%
April 20269.17%53.56%0.90%0.00%2.44%0.79%0.36%32.01%0.78%
May 20265.60%39.40%0.70%0.03%1.10%0.66%0.37%51.43%0.72%
June 20267.79%60.82%0.93%0.02%1.58%0.98%0.58%26.33%0.97%
July 20263.01%21.68%0.34%0.00%0.61%0.34%0.11%73.61%0.30%
August 20263.08%26.59%0.38%0.00%0.78%0.41%0.20%68.25%0.30%
September 20263.38%26.36%0.43%0.00%0.63%0.25%0.17%68.46%0.32%
October 20267.28%70.14%1.25%0.00%2.29%0.73%0.36%16.97%0.98%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Drugstores category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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