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Santander

Bank
to receive information about changes in the popularity of this brand.

Santander ranks 3rd of 9 brands in the Bank category with a 16.90% share over the last four weeks.

The category leader is PKO Bank Polski with a 27.90% share.

Its monthly share for October 2026 was 13.28%, compared with 9.82% the month before.

Its highest monthly share in the period shown, 22.29%, came in February 2025.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Bank
MarkaUdział procentowy
PKO Bank Polski27.90%
Millennium18.43%
Santander16.90%
mBank15.48%
Alior Bank12.22%
Pekao4.28%
Citi Handlowy2.95%
Nest Bank1.43%
ING Bank Śląski0.41%

Brand Santander percentage share in the category Bank in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
16.90%Santander
ALL BRANDS
Historical market share of brands in the Bank category (monthly)
MonthPekaoMillenniumING Bank ŚląskiPKO Bank PolskimBankSantanderAlior BankCiti HandlowyNest Bank
November 20245.21%18.36%0.74%26.05%13.40%20.10%9.43%2.73%3.97%
December 20243.77%15.80%1.42%26.42%16.75%20.99%10.14%0.47%4.25%
January 20256.12%14.51%0.68%26.98%17.01%16.33%14.06%1.13%3.17%
February 20254.55%10.39%1.08%20.78%14.29%22.29%12.99%1.73%11.90%
March 20253.65%23.97%0.91%22.15%18.72%16.44%9.59%1.60%2.97%
April 20255.31%17.24%0.80%25.73%15.38%17.51%12.47%1.33%4.24%
May 20254.46%17.19%0.67%25.00%16.52%17.63%12.72%2.23%3.57%
June 20254.09%14.93%0.82%31.08%20.04%11.66%15.13%2.04%0.20%
July 20253.34%15.66%1.04%28.18%19.42%18.79%10.65%2.09%0.84%
August 20254.03%17.00%1.12%27.52%23.04%13.65%12.30%0.89%0.45%
September 20255.22%12.94%1.24%31.84%23.88%11.44%12.69%0.50%0.25%
October 20256.36%17.36%0.73%30.81%15.40%17.85%10.51%0.49%0.49%
November 20253.41%21.14%0.45%27.05%20.23%13.86%12.05%1.14%0.68%
December 20254.26%26.85%1.30%21.48%13.89%20.74%10.00%1.30%0.19%
January 20266.49%12.47%1.56%34.03%20.78%11.95%11.43%1.30%0.00%
February 20264.78%24.16%0.24%27.99%13.40%19.62%7.89%1.67%0.24%
March 20267.81%15.89%2.34%29.43%17.19%12.76%13.80%0.26%0.52%
April 20265.83%15.45%0.87%26.53%19.53%15.74%12.83%1.17%2.04%
May 20264.29%35.62%0.43%24.89%16.95%7.08%9.66%0.86%0.21%
June 20263.89%17.52%0.71%30.27%18.94%11.68%13.98%2.12%0.88%
July 20264.88%21.95%0.68%25.07%17.56%11.80%15.90%0.78%1.37%
August 20264.93%19.26%1.40%30.42%14.70%12.93%14.79%0.65%0.93%
September 20264.55%21.23%3.27%32.56%13.41%9.82%12.85%0.56%1.76%
October 20264.45%17.89%1.03%27.90%17.89%13.28%14.07%2.15%1.35%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Bank category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
Show data up to:
Range:
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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