Jellies
The “Jellies” subcategory includes 9 brands present on Polish shopping lists in the Listonic and Moja Gazetka apps. Click a brand to see its detailed analysis, or scroll down to check the subcategory's overall shopping trends, its position relative to others, and the source of additions. Data updated monthly.
Jellies – shopping list additions
191 391in Nov '25–Oct '26
↑ 82.9% YoYYoY = (Nov '25–Oct '26 vs Nov '24–Oct '25)Rank in category
2/3
of 3 subcategoriesOrganic additions
83.5%
Ads 5.4% | Leaflets 11.1%1. “Jellies” purchase trends against the category
TrendAll subcategories – monthly additions
| Month | Jellies | Puddings and porridges | Jelly jellies |
|---|---|---|---|
| Nov '25 | 7956 | 12451 | 3031 |
| Dec '25 | 13208 | 23599 | 2918 |
| Jan '26 | 9666 | 15403 | 4195 |
| Feb '26 | 8987 | 12801 | 3518 |
| Mar '26 | 21497 | 17099 | 3055 |
| Apr '26 | 14126 | 16955 | 2553 |
| May '26 | 11305 | 9886 | 2110 |
| Jun '26 | 23149 | 16587 | 3000 |
| Jul '26 | 25145 | 24913 | 4949 |
| Aug '26 | 20551 | 24538 | 4717 |
| Sep '26 | 17456 | 27532 | 5688 |
| Oct '26 | 18345 | 32157 | 7074 |
Jellies – monthly seasonality (index, 100 = average)
Shows which months are "hot" or "slow" for this category. Same-named months from different years are averaged together (e.g. every January), then each of those averages is compared to the average across all months. 100 = typical level, above 100 = peak season, below 100 = slower season, 0 = no data for that month.
| Month | Jellies – monthly seasonality (index, 100 = average) |
|---|---|
| Jan | 71 |
| Feb | 67 |
| Mar | 120 |
| Apr | 114 |
| May | 87 |
| Jun | 138 |
| Jul | 137 |
| Aug | 113 |
| Sep | 94 |
| Oct | 102 |
| Nov | 59 |
| Dec | 96 |
Jellies are growing fastest among comparable subcategories: from November 2025 to October 2026, they were added to shopping lists in Listonic and Moja Gazetka 191,391 times. From November 2025 to October 2026, the number of additions rose by 82.9% year over year. By number of additions, Jellies ranked second among the three subcategories in Desserts. The seasonal index peaked at 138 in June and reached a low of 59 in November. From November 2025 to October 2026, Gellwe was the most frequently added brand (11,301 additions), followed by Winiary and Dr. Oetker.
2. How do Poles plan to buy in the “Jellies” subcategory?
SourcesJellies – source mix
| Sources | Value |
|---|---|
| From leaflets | 21255 |
| From ads | 10308 |
| Organic | 159828 |
Source mix comparison – all subcategories
| Category | From leaflets | From ads | Organic |
|---|---|---|---|
| Jellies | 11.11 | 5.39 | 83.5 |
| Puddings and porridges | 5.22 | 0.23 | 94.55 |
| Jelly jellies | 7.94 | 0.4 | 91.66 |
Jellies – source evolution over time
| Month | From leaflets | From ads | Organic |
|---|---|---|---|
| Nov '25 | 1281 | 606 | 6069 |
| Dec '25 | 1090 | 1144 | 10974 |
| Jan '26 | 1597 | 5 | 8064 |
| Feb '26 | 1257 | 13 | 7717 |
| Mar '26 | 2265 | 8467 | 10765 |
| Apr '26 | 1895 | 3 | 12228 |
| May '26 | 1643 | 2 | 9660 |
| Jun '26 | 1737 | 7 | 21405 |
| Jul '26 | 2561 | 16 | 22568 |
| Aug '26 | 1836 | 13 | 18702 |
| Sep '26 | 2485 | 19 | 14952 |
| Oct '26 | 1608 | 13 | 16724 |
Organic additions dominate the mix for Jellies: from November 2025 to October 2026, organic additions accounted for 83.5%, leaflet-driven additions for 11.1%, and ad-driven additions for 5.4%. Over the same period, Jellies had a lower organic share than Puddings and porridges and Kissels.
