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Tetley

Classic teas
Tetley logo
to receive information about changes in the popularity of this brand.

Tetley ranks 12th of 17 brands in the Classic teas category with a 1.48% share over the last four weeks.

The category leader is Lipton with a 51.00% share.

Its monthly share for October 2026 was 1.44%, compared with 1.30% the month before.

Its highest monthly share in the period shown, 4.20%, came in December 2024.

Data comes from the shopping lists of Listonic and Moja Gazetka app users and is updated weekly.

BRAND CHARTS
Udział procentowy marek w kategorii Classic teas
MarkaUdział procentowy
Lipton51.00%
Remsey11.80%
Dilmah6.82%
Teekanne4.24%
Herbapol4.24%
Saga3.91%
Lord Nelson3.88%
Ahmad Tea3.11%
Minutka2.51%
Adalbert's2.28%
Big-Active1.59%
Tetley1.48%
Loyd1.11%
Bifix0.94%
Irving0.93%
Bastek0.10%
Sir Roger0.04%

Brand Tetley percentage share in the category Classic teas in the last month

The chart shows data for the 4 weeks leading up to the selected date. The information is updated every Monday and includes data up to Sunday.
1.48%Tetley
ALL BRANDS
Historical market share of brands in the Classic teas category (monthly)
MonthAhmad TeaBastekBig-ActiveBifixDilmahIrvingLiptonLoydMinutkaSagaSir RogerTeekanneTetleyLord NelsonRemseyAdalbert'sHerbapol
November 20243.45%0.00%1.18%0.33%6.38%1.68%46.12%1.15%3.09%12.20%0.07%6.77%3.06%0.72%9.14%2.73%1.94%
December 20243.62%0.07%1.35%0.29%7.31%2.05%53.64%1.06%3.55%6.25%0.00%6.03%4.20%1.10%5.34%3.11%1.02%
January 20254.11%0.81%1.04%1.40%8.83%0.81%50.51%1.08%3.10%4.24%0.42%10.10%2.25%2.41%6.16%1.01%1.73%
February 20253.86%0.19%2.57%0.35%6.50%1.21%53.15%0.90%3.66%6.07%0.04%10.94%1.36%1.48%5.61%0.55%1.56%
March 20253.35%0.13%1.78%1.82%8.06%1.74%45.55%1.31%6.36%8.48%0.00%6.19%1.87%4.71%6.40%0.89%1.36%
April 20255.22%0.05%2.50%0.71%8.97%1.14%46.25%2.07%4.51%8.10%0.27%7.55%3.97%0.65%4.35%2.23%1.47%
May 20252.57%0.23%2.91%0.80%8.80%0.63%47.54%2.69%5.94%6.11%0.00%8.57%1.71%0.91%4.46%1.37%4.74%
June 20252.60%0.08%1.91%0.54%9.26%1.07%47.82%5.59%3.75%7.73%0.00%6.27%1.38%1.07%7.57%1.38%1.99%
July 20254.05%0.13%1.50%0.26%9.01%0.85%48.33%0.65%6.07%4.77%5.42%6.40%0.98%0.52%8.10%1.24%1.70%
August 20251.60%0.08%1.60%0.61%6.84%1.44%55.44%0.76%4.49%7.15%0.53%7.15%2.81%2.05%2.81%2.81%1.83%
September 20250.82%0.02%0.32%1.44%2.37%0.23%81.44%0.61%1.88%2.39%0.04%2.62%0.49%0.59%3.64%0.59%0.51%
October 20251.42%0.06%0.56%0.46%3.20%0.34%27.81%0.32%1.80%2.52%0.34%3.22%0.54%1.42%4.78%48.99%2.22%
November 20253.30%0.10%0.42%1.70%7.31%1.42%52.01%0.80%2.40%5.57%0.10%6.39%1.28%0.26%11.98%3.30%1.68%
December 20255.10%0.02%0.62%0.23%8.51%1.56%44.23%0.73%1.83%3.02%0.21%5.93%0.71%3.95%15.51%5.93%1.91%
January 20265.07%0.12%2.86%0.32%4.84%0.30%42.96%1.04%2.49%8.27%0.42%11.03%3.02%7.76%5.00%2.35%2.12%
February 20265.44%0.03%1.38%0.81%8.31%0.12%41.35%0.73%3.70%4.43%0.09%8.88%0.69%3.51%15.96%1.75%2.80%
March 20266.94%0.02%1.67%0.42%7.99%0.35%49.16%0.81%1.91%4.28%0.04%4.63%0.75%5.84%10.62%2.94%1.63%
April 20264.27%0.02%6.06%1.41%7.76%0.12%42.23%0.27%2.45%4.15%0.10%6.91%1.99%2.64%11.64%4.39%3.59%
May 20262.64%0.04%3.65%1.55%6.36%0.36%44.45%0.94%4.12%3.36%0.04%6.07%2.06%6.40%8.06%2.67%7.23%
June 20262.38%1.11%3.60%1.16%7.33%0.19%44.73%1.30%2.60%6.17%0.08%4.73%1.57%2.08%11.79%1.11%8.09%
July 20262.52%0.06%3.00%0.51%8.74%0.32%50.09%0.63%4.33%4.60%0.02%5.23%1.46%1.46%10.96%2.12%3.97%
August 20260.88%0.00%0.82%3.54%2.97%0.13%73.28%0.68%2.51%2.33%0.08%3.77%0.88%0.84%4.89%0.73%1.67%
September 20261.72%0.04%2.35%2.08%5.20%0.39%53.20%0.40%1.91%2.83%1.55%4.17%1.30%1.29%18.26%0.86%2.45%
October 20262.80%0.08%1.69%1.13%7.63%0.85%47.83%0.93%2.82%4.04%0.02%5.05%1.44%5.38%12.15%3.37%2.77%

Percentage share of tagged brands in individual months

How the share of the selected brands in the Classic teas category has changed over the months
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Range:
SUBCATEGORY CHARTS

Time to store

Shows how much time passes from adding a product from a given subcategory to a shopping list to the moment of purchase
137.7 h(6 days)
Classic teas
Type Planned | Over 72 h
Products added well in advance and purchased during planned, less frequent shopping trips. The long time from list to purchase reflects a deliberate, cyclical decision.
Comparison with the other subcategories in “Tea, coffee and cocoa”
Coffee concentrates
Cappuccino
Coffee drinks and iced coffee
Grain coffee
Flavored and herbal teas
Instant coffee
Cocoa powder
0 h
31.2 h (1 day)
101.7 h (4 days)
106.9 h (4 days)
129.4 h (5 days)
130.6 h (5 days)
132.4 h (6 days)
Median of the Tea, coffee and cocoa category: 132.4 h (6 days)
Classic teas
Coffee in capsules
Coffee beans
Ground coffee
Instant cocoa
137.7 h (6 days)
151.9 h (6 days)
151.9 h (6 days)
823.3 h (34 days)
882.9 h (37 days)
Real Purchase Rate – Annual data for the Classic teas subcategory compared with the other subcategories in Tea, coffee and cocoa.
SubcategoryRPR (%)
Coffee in capsules93%
Instant cocoa92%
Flavored and herbal teas91%
Cocoa powder88%
Grain coffee88%
Classic teas87%
Instant coffee85%
Ground coffee85%
Coffee drinks and iced coffee81%
Cappuccino80%
Coffee beans79%
Coffee concentrates70%

Real Purchase Rate (RPR)

Shows what percentage of products added to shopping lists were actually purchased. Annual data for the Classic teas subcategory compared with the other subcategories in Tea, coffee and cocoa.
Brand Loyalty Index (BLI) marki w kategorii Classic teas (miesięcznie)
MiesiącBLI (%)
2024-11-01T00:00:0011.56%
2024-12-01T00:00:0010.03%
2025-01-01T00:00:0011.53%
2025-02-01T00:00:0011.51%
2025-03-01T00:00:0010.74%
2025-04-01T00:00:009.19%
2025-05-01T00:00:008.99%
2025-06-01T00:00:009.01%
2025-07-01T00:00:009.88%
2025-08-01T00:00:007.94%
2025-09-01T00:00:0025.51%
2025-10-01T00:00:0020.60%
2025-11-01T00:00:0021.33%
2025-12-01T00:00:0020.52%
2026-01-01T00:00:0018.48%
2026-02-01T00:00:0022.97%
2026-03-01T00:00:0022.46%
2026-04-01T00:00:0019.47%
2026-05-01T00:00:0015.90%
2026-06-01T00:00:0014.12%
2026-07-01T00:00:0016.35%
2026-08-01T00:00:0021.36%
2026-09-01T00:00:0019.17%
2026-10-01T00:00:0014.04%
2.40%

BLI - Brand Loyalty Index

The Brand Loyalty Index (BLI) indicates the degree of Listonic app users attachment to individual brands. It shows what percentage of products in category Classic teas added to the Listonic shopping list are entered with the brand.
Show data up to:
Range:
Bezwzględna liczba dodań produktów z kategorii Classic teas (miesięcznie)
MiesiącDodania z markąWszystkie dodania z kategorii
2024-11-01T00:00:00304226322
2024-12-01T00:00:00273527280
2025-01-01T00:00:00306926627
2025-02-01T00:00:00256822302
2025-03-01T00:00:00235821959
2025-04-01T00:00:00184020026
2025-05-01T00:00:00175019469
2025-06-01T00:00:00130714509
2025-07-01T00:00:00153115501
2025-08-01T00:00:00131516565
2025-09-01T00:00:00473118549
2025-10-01T00:00:00499924263
2025-11-01T00:00:00500723469
2025-12-01T00:00:00519525315
2026-01-01T00:00:00565730611
2026-02-01T00:00:00577725147
2026-03-01T00:00:00544524246
2026-04-01T00:00:00412321173
2026-05-01T00:00:00276717401
2026-06-01T00:00:00369826193
2026-07-01T00:00:00623938150
2026-08-01T00:00:00915942876
2026-09-01T00:00:00925048256
2026-10-01T00:00:00846960334

Additions of a product from category Classic teas

Absolute data on adding products from category Classic teas with a brand compared to all additions from the category.
The method of counting additions changed in June 2026 – comparisons with periods before that date may not be fully reliable.
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Number of additions Classic teas
Number of additions Classic teas with the brand
The data for the analysis comes from shopping lists in Listonic and Moja Gazetka. The study has been supplemented with data from Moja Gazetka since October 2024.From June 2026 the method of counting additions has been refined: re-marking a product as to buy after it was previously checked off as bought (an "uncheck") now also counts as an addition to the list. This change affects data from June 2026 onwards – worth bearing in mind when comparing with earlier periods.
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